Samsung
Company
63 documents in the library are about Samsung, from writers such as The Esports Advocate, PocketGamer.biz and Newzoo. Each has a summary and key insights with the page they come from.
Connections
The documents about Samsung on the inner ring, the other games and companies they name on the outer one. Select a cover to see it up close and open it in a new tab; drag to move, pinch or Ctrl + scroll to zoom.
Key figures from the reports
Overwolf reported a 32% year-on-year increase in direct brand deals, with 2026 renewals including major companies such as McDonald's, Samsung, Amazon, and Universal Pictures.
Overwolf, 2026 · Overwolf Ads Launches the In-Game Audience Map
Samsung is leveraging its Gaming Hub, which has 160 million monthly active users engaging three times daily, to bypass traditional app store discoverability challenges.
PocketGamer.biz, 2024 · Bringing Discovery Back to Mobile Games, Jong Woo, Samsung Electronics., p. 7
The company secured $10 million in a funding round led by Samsung Ventures and SK Telecom Ventures in July 2023, following a $12 million seed round in March 2022.
The Esports Advocate, 2023 · Ben Goldhaber Joins GGWP to Lead Marketing Efforts
Microsoft is expanding its Game Pass service into the Samsung Smart TV market, which accounts for 32 percent of global television ownership, to drive platform-agnostic distribution.
SuperJoost, 2022 · Funding the Pain Away: Startup Culture as a Remedy to Corporate Toxicity
Hardware market leadership remains concentrated, with Samsung holding a 25.4% share of the global smartphone market and Apple commanding 67.6% of the tablet sector.
Newzoo, 2019 · Global Mobile Market Report 2019, p. 15
Documents about Samsung
Overwolf Ads Launches the In-Game Audience Map
Overwolf Ads has introduced the In-Game Audience Map, a free tool designed to help brands identify and reach specific consumer segments within the gaming ecosystem.
- Overwolf has launched the In-Game Audience Map, a free tool that allows brands to identify where specific target audiences play across more than 5,000 games.
- The tool utilizes deterministic first-party data from Overwolf’s Gamer Grid platform, which tracks hardware, purchases, playtime, and game-specific behavior across 113 million monthly active players.
- The initiative aims to address the industry's 'attention-investment mismatch,' where gaming captures 67% of American weekly engagement but receives only 2.4% of total media spend.
Gamescom reaction, Clash Royale drama, Rovio's studio closure, Google's AI hypeman and more
The mobile games industry is currently experiencing a significant shift in market dominance, as evidenced by the recent Gamescom event in Cologne.
- Supercell’s internal review of Clash Royale revealed that aggressive changes, such as removing the season shop, caused significant community backlash due to poor communication and lack of transparency.
- Rovio is closing its Copenhagen studio and cancelling the hybrid card-action game Sonic Blitz, impacting approximately 20 employees.
- Gamescom 2024 was dominated by Chinese publishers like Tencent, Hoyoverse, and NetEase, who are successfully launching cross-platform titles on mobile, PC, and console simultaneously, while Western studios increasingly lag in mobile integration.
DreamHack Birmingham Announces Samsung as Official Partner
DreamHack Birmingham 2026 has secured Samsung as an official partner for its upcoming festival, scheduled for March 27–29 at the Birmingham NEC.
- DreamHack Birmingham 2026 will take place from March 27–29 at the Birmingham NEC, marking the event's return to the UK after a decade-long hiatus.
- Samsung has been named an official partner for the event, featuring a 'Galaxy Café' activation hub that showcases the Samsung Galaxy S26 Ultra and hosts mobile gaming competitions.
- The event features a substantial esports line-up with over $1.7 million in total prize money distributed across various tournaments.
Festive Season 2025: App Marketing Trends and Strategies for India
India’s festive season—from Onam in August through Diwali and Christmas in December—drives more than 30% of the country’s annual digital advertising spend, making it a pivotal period for app marketers.
- India's festive season (August–December) accounts for over 30% of annual digital ad spend, driving a 36% increase in installs and a 69% surge in re-engagements during the peak window.
- Mobile gaming remains a primary growth driver, recording 3.2 billion downloads and $151 million in-app purchase revenue in 2024.
- Ad spend efficiency improved during the festive period, with a 53% increase in mobile ad investment accompanied by a 12% reduction in cost-per-install (CPI).
Fallout Season 2 Interview: How Todd Howard and Bethesda are capitalising on the TV show
The success of the Fallout television series on Amazon Prime has catalyzed a strategic shift in how Bethesda Game Studios manages its intellectual property, moving toward a model where linear media and interactive gaming experiences are tightly integrated.
- The Fallout television series reached over 100 million viewers, triggering a five-to-sixfold increase in player engagement across Fallout 4, Fallout 76, and Fallout Shelter.
- Bethesda is shifting to a strategy of tightly integrating linear media with interactive gaming, treating the television show as a new, canonical entry in the franchise timeline rather than a simple adaptation.
- To lower barriers for non-traditional gamers, Bethesda is leveraging cloud streaming platforms like Samsung Gaming Hub, Xbox Game Pass, and Amazon Luna to allow immediate gameplay without dedicated hardware or downloads.
Cloud Gaming: Fact & Fiction | BITKRAFT Summit 2024
The cloud gaming industry is currently undergoing a strategic shift, moving away from the failed model of subscription-based, console-style AAA gaming toward more specialized, platform-agnostic, and frictionless experiences.
- Cloud gaming success depends on targeting casual audiences rather than hardcore gamers, as the latter will always prefer dedicated hardware like a PlayStation 5 or high-end PC.
- The business model for cloud gaming is shifting away from subscription services toward transparent, free-to-play models where in-game monetization sustains profitability.
- Increasing GPU density—the number of games a single GPU can support simultaneously—is critical to reducing costs, with current technology enabling 4 to 12 games per GPU.
Theta Labs Team With Gen.G for AI Chatbot
Global esports organization Gen.G has entered into a partnership with Theta Labs to launch a bilingual conversational AI mascot, Genrang.bot.
- Gen.G has partnered with Theta Labs to launch a bilingual AI mascot chatbot named Genrang.bot, designed to provide fans with team data, match information, and trivia.
- The AI chatbot is currently live and accessible to the public via Gen.G’s official website and its Discord server.
- Genrang.bot is powered by Theta EdgeCloud, a decentralized infrastructure that utilizes over 30,000 distributed edge nodes to provide 80 PetaFLOPS of GPU compute power.
Cloud9, Theta Network Partner to Launch Nimbus
North American esports organization Cloud9 has partnered with Theta Network to launch Nimbus, a branded conversational AI chatbot designed to enhance fan engagement.
- Cloud9 has partnered with Theta Network to launch Nimbus, a branded conversational AI chatbot designed to enhance fan engagement and the Club9 loyalty program.
- The Nimbus chatbot is built on the Theta Edge Network, which utilizes distributed computing power from everyday devices to handle application tasks.
- Nimbus provides fans with real-time updates, personalized insights, and team statistics across Cloud9's various rosters.
What Are the Surprise Hits of 2025 So Far on Steam?
This industry update provides a comprehensive overview of the current gaming landscape as of March 2025, focusing on market trends, hardware developments, and shifting discovery dynamics.
- The industry is shifting toward a fragmented, platform-agnostic model where influencer-led discovery has overtaken traditional gaming media as the primary driver of consumer engagement.
- The Nintendo Switch 2 is projected to launch at a minimum price point of $399, with anticipated first-year sales reaching 20 million units.
- Samsung is adopting a more competitive revenue-sharing model for its mobile store, moving to an 80/20 split to attract developers.
Corporate Overhaul: Why Does CVC Play a Bigger Role Than Ever?
The analysis demonstrates that corporate venture capital (CVC) has become the dominant force in gaming investment from 2020 to 2024, accounting for more than half of all capital raised in the sector.
- Corporate venture capital (CVC) has become the dominant force in gaming investment from 2020 to 2024, accounting for over half of all capital raised with $4.0 billion across 93 CVC-led deals.
- Investment strategies have shifted toward co-investment models between CVCs and traditional VCs, which collectively raised $3.5 billion across 80 deals to spread risk and access high-profile startups.
- Asian firms, specifically from South Korea and Japan, are the most active investors, completing 105 deals worth $1.8 billion and surpassing Western peers in total deal volume.
Digital Market Index: Q4 2024
Global digital markets reached a significant milestone in the final quarter of 2024, with in-app purchase revenue hitting a record $39.4 billion.
- Global in-app purchase revenue reached a record $39.4 billion in Q4 2024, bolstered by a 28.2% year-over-year surge in non-game application spending.
- TikTok became the first application to surpass $6 billion in annual revenue, highlighting the massive monetization potential of non-game platforms.
- The iOS ecosystem captured 70% of total revenue, while Google Play maintained its dominance in scale by facilitating nearly 75% of the 34.1 billion global downloads.
NODWIN Gaming Acquires Trinity Gaming
NODWIN Gaming, an India-based esports and gaming firm and subsidiary of Nazara Technologies, has acquired Trinity Gaming, a prominent gaming agency and creator service provider.
- NODWIN Gaming has acquired 100% of the gaming agency and creator service provider Trinity Gaming for approximately $2.83 million (₹240 million INR).
- The deal structure consists of up to $567,400 (₹48 million) in cash and $2.3 million (₹192 million) in NODWIN Gaming equity shares.
- Trinity Gaming founders Abhishek Aggarwal and Shivam Rao will become shareholders in NODWIN Gaming and continue to lead their business operations.