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Global Gaming Market Report: 2025

A lot of things went better than expected in 2025 compared to the initial Newzoo expectations.

Market Analysis Market Forecast Global

NewzooJun 2026

PC & Console Gaming Report 2026

The PC and console market trajectory for 2026 is defined by shifting patterns in player attention and financial investment.
Player engagement and spending are increasingly concentrated, creating significant challenges for titles outside the top 20.
Market sustainability for developers depends on navigating the high levels of concentration that characterize the current industry landscape.

Market Analysis Monetization Player Behavior+3

NewzooApr 2026

The PC & Console Gaming Report 2025

The global PC and console market is projected to reach $92.7 billion by 2027, with the console segment expected to grow at a 7.0% CAGR driven by the Nintendo Switch 2 launch and Grand Theft Auto VI.
Player engagement is increasingly 'calcified,' as titles aged six years or older now account for over 60% of PC playtime and nearly 50% of console playtime.
Market competition for player attention has become a near zero-sum game, with a rising percentage of the audience now limiting their engagement to only one to three games per year.

Market Analysis Market Forecast PC+2

NewzooFeb 2026

2025 Global Games Market Report

The global games market is projected to reach $188.8 billion in 2025, a 3.4% year-over-year increase, driven by a player base that has expanded to 3.6 billion people.
Mobile gaming remains the industry leader with $103.0 billion in revenue (55% of the total), while console gaming is expected to see the highest growth rate at 5.5%, reaching $45.9 billion.
Average spend per player is declining, forcing a strategic shift toward long-tail engagement and retention rather than aggressive monetization in saturated markets.

Market Analysis Market Forecast Player Demographics+4

NewzooSept 2025

Newzoo’s Games Market Reports & Forecasts Q1 2025 Update

Third-party ports have grown to account for over one-third of total Nintendo Switch revenue as of 2024.
The Switch audience is distinct from the broader console market, with 23% of users aged 10–15 and 55% identifying as female.
Role-Playing, Simulation, and Platformer genres consistently outperform others, with over one-third of ported RPGs generating more than $1 million in revenue.

Market Analysis Player Demographics Market Forecast+1

NewzooMar 2025

PC & Console Gaming Report 2025

Console revenue is projected to grow at a 13% CAGR through 2027, significantly outpacing single-digit growth for PC, with major catalysts including the release of GTA VI and the Nintendo Switch 2.
Market dominance is heavily concentrated in established franchises, as new releases captured only 9% of total playtime in 2024, with annual franchises accounting for 67% of new-release hours on consoles.
Title diversity is shrinking, evidenced by a 27% decline in the average number of titles played per user on Steam in the US, with drops as high as 34% in markets like Russia and Brazil.

Market Analysis Player Demographics Player Behavior+1

NewzooJan 2025

Newzoo Puzzle Games Report: Mobile Game Genre Insights

The United States is the world's largest mobile puzzle market, followed by Japan and China.
Western puzzle games rely heavily on in-app advertising (IAA) and simple economies, while Eastern titles—especially in Japan—prioritize deep character collection and gacha mechanics to drive higher in-app purchase (IAP) revenue.
Western players demonstrate a higher tolerance for frequent ad breaks, whereas Japanese players prefer longer, uninterrupted sessions and show a greater willingness to pay for aesthetic enhancements and additional functions.

Market Analysis Player Demographics Global+2

NewzooJan 2025

Diversity and Inclusion in Gaming: Newzoo & Intel Report

Nearly 50% of U.S. gamers are more likely to support publishers that take active stances on social justice issues, signaling a shift in consumer expectations toward corporate responsibility.
47% of U.S. gamers actively avoid titles they perceive as not being designed for them, highlighting a significant barrier to market penetration for non-inclusive content.
Black and Hispanic/Latinx gamers are younger and more engaged than white counterparts, with 75% of Black PC players under the age of 35 compared to 50% of white players.

Diversity & Inclusion Player Demographics Market Analysis+1

NewzooJan 2025

Roblox as a Strategic Growth Platform: What Developers Need to Know

Roblox has scaled to 112 million daily active users and distributed over $300 million to creators in a single quarter, functioning more like a social media platform than a traditional gaming engine.
The 13+ demographic is the platform's fastest-growing segment, increasing by 54% year-over-year and bringing higher spending power to the ecosystem.
Success on the platform is driven by cultural fluency and rapid iteration rather than graphical fidelity, with discovery algorithms favoring native platform knowledge over traditional production cycles.

Market Analysis Player Demographics Monetization+2

NewzooJan 2025

Newzoo's Generations Report: How Different Generations Engage with Games

Gen Z and Millennials spend significantly more time gaming weekly, averaging 7 hours 20 minutes and 6 hours 30 minutes respectively, compared to just over 2 hours for Baby Boomers.
Platform spending habits are polarized by generation, with Gen Z allocating 77% of their gaming budget to mobile while Baby Boomers direct 73% of their spend toward PC.
Engagement with game-related content is higher among younger cohorts, as 67–71% of Gen Z and Millennials both play and watch games, compared to 44–51% for older generations.

Player Demographics Global Market Analysis+1

NewzooJan 2025

Mapping IP fandom with the Global Gamer Study

In 24 of 36 surveyed markets, gamers are more likely to play a title featuring an IP they favor, confirming that transmedia collaborations are a primary driver for acquisition and retention.
IP influence on player engagement varies significantly by region, peaking in South Asia (74%) and Latin America (64%) compared to more reserved engagement in Western Europe and Oceania (45%).
Global Favorites like Harry Potter and Disney maintain 90% recognition with high sentiment, whereas IPs like DC Comics show extreme regional variance, with 70% awareness in the U.S. versus only 21% in Japan.

Market Analysis Player Behavior Marketing+1

NewzooJan 2025

Global Games Market Report 2025

The global games market is projected to reach $188.8 billion in 2025, a 3.4% year-over-year increase, with mobile platforms accounting for 55% of total revenue at $103 billion.
Mobile gaming remains the primary growth engine with a 4.5% year-over-year expansion, while PC and console segments grow at 3.1% and 2.5% respectively.
Single-player AAA titles launched between February and May outperform those released in the August–November holiday window by an average of 34% due to reduced market cannibalization.

Market Analysis Monetization Global

NewzooJan 2025

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