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Mobile Games Industry Trends Survey: Winter 2024/25

• Rising user acquisition costs are the primary threat to profitability, cited by 64.2% of industry professionals as the greatest challenge to the sector.
• The industry is in a period of consolidation, with 56.7% of professionals identifying widespread layoffs as the most impactful trend of the 2024/25 period.
• Strategic focus has shifted away from new IP, as evidenced by over 40% of organizations releasing zero new titles in the past year to prioritize existing live operations.