Samsung
Company
Documents about Samsung
Exploring Alternatives: Mobile Gaming’s Megatrend for 2025
Alternative distribution channels and app stores are emerging as a critical growth frontier for the mobile gaming industry heading into 2025.
- Nearly 70% of mobile users report they would utilize new discoverability features if they were available, highlighting a significant market demand for alternatives to traditional app stores.
- Alternative distribution channels, including preloads and on-device opportunities, are positioned as a primary growth driver for mobile gaming in 2025.
- Industry leaders are increasingly diversifying user acquisition strategies by treating web-based platforms, manufacturer-integrated stores, and non-traditional partnerships as essential components of a balanced marketing mix.
How to connect with users beyond Google and Facebook - Bharat Sharma from VEVE
The gaming industry faces significant challenges regarding user acquisition costs and market saturation, primarily due to an over-reliance on dominant platforms like Google and Apple.
- Hardware manufacturers such as Samsung, Oppo, Vivo, and Xiaomi are evolving into major software platforms, offering game developers an underutilized ecosystem for incremental user acquisition.
- The software monetization sector within hardware companies is currently expanding at a compound annual growth rate of approximately 36%.
- Android video advertising costs are significantly lower than those on iOS, presenting a more cost-efficient alternative to traditional big-tech channels.
Bringing Discovery Back to Mobile Games, Jong Woo, Samsung Electronics.
The current mobile gaming landscape faces a significant challenge regarding discoverability, as traditional organic growth strategies have largely been supplanted by high-friction, paid user acquisition models.
- Samsung is leveraging its Gaming Hub, which has 160 million monthly active users engaging three times daily, to bypass traditional app store discoverability challenges.
- The platform utilizes Android-native cloud streaming to allow instant gameplay, eliminating the conversion friction caused by lengthy app store downloads and large file sizes.
- Samsung’s cloud streaming technology functions by hosting pre-loaded APKs and resource files on virtual machines, enabling immediate access to games without traditional installation.
Mobile Legends: Bang Bang Joins Snapdragon Pro Series
The ESL FACEIT Group and Qualcomm Technologies have entered a partnership with MOONTON Games to integrate the mobile multiplayer online battle arena title, Mobile Legends: Bang Bang (MLBB), into the 2024 Snapdragon Pro Series.
- MOONTON Games has partnered with ESL FACEIT Group to integrate Mobile Legends: Bang Bang (MLBB) into the Snapdragon Pro Series for the 2024 season.
- The partnership features a total prize pool of $780,000 USD for MLBB competitions throughout 2024.
- MLBB has been designated as a 'Mobile Masters' title for Year 3 of the Snapdragon Pro Series, offering up to $200,000 in prize money for top international competitors.
Brawl Stars Joins ESL FACEIT Group’s Snapdragon Pro Series
The ESL FACEIT Group (EFG) and mobile game developer Supercell have entered into an expanded partnership, designating the Snapdragon Pro Series Powered by Samsung Galaxy as the official operator of the Brawl Stars Championship for 2024.
- Supercell has partnered with ESL FACEIT Group (EFG) to make the Snapdragon Pro Series Powered by Samsung Galaxy the official operator of the Brawl Stars Championship.
- The 2024 Brawl Stars Championship circuit will feature a total prize pool of up to $2 million USD.
- Supercell plans to introduce a crowdfunding component for the November Brawl Stars World Finals, modeled after the Dota 2 prize pool structure.
Guild Esports Renews With Subway for 2024
Guild Esports, a London-based, publicly traded esports organization, has officially renewed its partnership with the UK division of the quick-service restaurant chain Subway.
- Guild Esports has renewed its partnership with the UK division of Subway for an additional year, effective January 1, 2024.
- Under the renewed agreement, Subway will maintain front-of-shirt branding on all Guild Esports professional and academy team jerseys.
- The original partnership between Guild Esports and Subway was first established in March 2021 as a two-year deal.
Guild Esports Launches Street Fighter 6 Team
London-based, publicly traded esports organization Guild Esports has officially entered the fighting game community by launching a professional Street Fighter 6 team.
- London-based Guild Esports has entered the fighting game community (FGC) by launching its first professional Street Fighter 6 team.
- The new roster features professional players Reneil ‘JoKeR JoKeZ’ Landell, Rabiae ‘Takamura’ Houmaid, and Alfonso ‘VegaPatch’ Martínez Pozo.
- Guild Esports is partnering with Sky Broadband to host a live-streamed tournament called the 'sweat room,' where participants compete in high-temperature conditions.
Ben Goldhaber Joins GGWP to Lead Marketing Efforts
Ben Goldhaber, the former CEO and co-founder of the esports community app Juked, has joined GGWP to lead the company’s marketing efforts.
- Ben Goldhaber, former CEO and co-founder of Juked, has joined the AI-powered game moderation company GGWP to lead its marketing efforts.
- GGWP recently announced it is making its anti-toxicity moderation tools available for free to all game developers.
- The company secured $10 million in a funding round led by Samsung Ventures and SK Telecom Ventures in July 2023, following a $12 million seed round in March 2022.
Guild Esports Partners With PIXELS AI
London-based, publicly traded esports organization Guild Esports has entered into a one-year partnership with PIXELS AI, an artificial intelligence-driven video distribution and digital advertising service.
- Guild Esports has entered into a one-year partnership with PIXELS AI to monetize its owned video content through AI-driven distribution and digital advertising.
- The partnership marks the first entry of PIXELS AI into the gaming and esports sector.
- Revenue generated from the AI-powered platform will be shared between Guild Esports and PIXELS AI based on established publisher agreements.
Team Vitality Reveals Two Year Partnership With Kia France
Paris-based esports organization Team Vitality has entered into a two-year partnership with Kia France.
- Team Vitality has entered a two-year partnership with Kia France to serve as the official supplier for its League of Legends European Championship (LEC) and Ligue Française League of Legends (LFL) teams.
- The collaboration centers on a new promotional campaign titled 'The Lane of Mouvement,' which will feature original social media and video content.
- Kia branding will be integrated into the team jerseys for both the LEC and LFL squads, as well as across the organization's digital and video channels.
Battlegrounds Mobile India Return: Q2 2023 Market Analysis
A financial analysis from Samsung Securities indicates that Battlegrounds Mobile India (BGMI) is expected to resume operations in India during the second quarter of 2023.
- Samsung Securities predicts that Krafton’s Battlegrounds Mobile India (BGMI) will resume service in India during Q2 2023.
- The Indian government previously banned BGMI on July 28, 2022, due to ongoing concerns regarding user data security.
- Prior to its suspension, BGMI generated approximately KRW 30 billion in sales during the final quarter of active operation.
Industry Veteran Sam Braithwaite Joins ESL FACEIT Group
ESL FACEIT Group (EFG) has appointed industry veteran Sam Braithwaite as its new vice president of game ecosystems for mobile.
- ESL FACEIT Group (EFG) has appointed industry veteran Sam Braithwaite as the new vice president of game ecosystems for mobile.
- Braithwaite will lead the strategic direction of the Snapdragon Pro Series, a mobile esports circuit operated in partnership with Qualcomm Technologies and Samsung.
- Prior to joining EFG, Braithwaite served as the global director of esports at Activision Blizzard for nearly four years, managing titles including Hearthstone and World of Warcraft.