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Overwolf Ads Launches the In-Game Audience Map
Overwolf Ads has introduced the In-Game Audience Map, a free tool designed to help brands identify and reach specific consumer segments within the gaming ecosystem.
- Overwolf has launched the In-Game Audience Map, a free tool that allows brands to identify where specific target audiences play across more than 5,000 games.
- The tool utilizes deterministic first-party data from Overwolf’s Gamer Grid platform, which tracks hardware, purchases, playtime, and game-specific behavior across 113 million monthly active players.
- The initiative aims to address the industry's 'attention-investment mismatch,' where gaming captures 67% of American weekly engagement but receives only 2.4% of total media spend.
DreamHack Birmingham Announces Samsung as Official Partner
DreamHack Birmingham 2026 has secured Samsung as an official partner for its upcoming festival, scheduled for March 27–29 at the Birmingham NEC.
- DreamHack Birmingham 2026 will take place from March 27–29 at the Birmingham NEC, marking the event's return to the UK after a decade-long hiatus.
- Samsung has been named an official partner for the event, featuring a 'Galaxy Café' activation hub that showcases the Samsung Galaxy S26 Ultra and hosts mobile gaming competitions.
- The event features a substantial esports line-up with over $1.7 million in total prize money distributed across various tournaments.
Theta Labs Team With Gen.G for AI Chatbot
Global esports organization Gen.G has entered into a partnership with Theta Labs to launch a bilingual conversational AI mascot, Genrang.bot.
- Gen.G has partnered with Theta Labs to launch a bilingual AI mascot chatbot named Genrang.bot, designed to provide fans with team data, match information, and trivia.
- The AI chatbot is currently live and accessible to the public via Gen.G’s official website and its Discord server.
- Genrang.bot is powered by Theta EdgeCloud, a decentralized infrastructure that utilizes over 30,000 distributed edge nodes to provide 80 PetaFLOPS of GPU compute power.
Cloud9, Theta Network Partner to Launch Nimbus
North American esports organization Cloud9 has partnered with Theta Network to launch Nimbus, a branded conversational AI chatbot designed to enhance fan engagement.
- Cloud9 has partnered with Theta Network to launch Nimbus, a branded conversational AI chatbot designed to enhance fan engagement and the Club9 loyalty program.
- The Nimbus chatbot is built on the Theta Edge Network, which utilizes distributed computing power from everyday devices to handle application tasks.
- Nimbus provides fans with real-time updates, personalized insights, and team statistics across Cloud9's various rosters.
What Are the Surprise Hits of 2025 So Far on Steam?
This industry update provides a comprehensive overview of the current gaming landscape as of March 2025, focusing on market trends, hardware developments, and shifting discovery dynamics.
- The industry is shifting toward a fragmented, platform-agnostic model where influencer-led discovery has overtaken traditional gaming media as the primary driver of consumer engagement.
- The Nintendo Switch 2 is projected to launch at a minimum price point of $399, with anticipated first-year sales reaching 20 million units.
- Samsung is adopting a more competitive revenue-sharing model for its mobile store, moving to an 80/20 split to attract developers.
NODWIN Gaming Acquires Trinity Gaming
NODWIN Gaming, an India-based esports and gaming firm and subsidiary of Nazara Technologies, has acquired Trinity Gaming, a prominent gaming agency and creator service provider.
- NODWIN Gaming has acquired 100% of the gaming agency and creator service provider Trinity Gaming for approximately $2.83 million (₹240 million INR).
- The deal structure consists of up to $567,400 (₹48 million) in cash and $2.3 million (₹192 million) in NODWIN Gaming equity shares.
- Trinity Gaming founders Abhishek Aggarwal and Shivam Rao will become shareholders in NODWIN Gaming and continue to lead their business operations.
Mobile Legends: Bang Bang Joins Snapdragon Pro Series
The ESL FACEIT Group and Qualcomm Technologies have entered a partnership with MOONTON Games to integrate the mobile multiplayer online battle arena title, Mobile Legends: Bang Bang (MLBB), into the 2024 Snapdragon Pro Series.
- MOONTON Games has partnered with ESL FACEIT Group to integrate Mobile Legends: Bang Bang (MLBB) into the Snapdragon Pro Series for the 2024 season.
- The partnership features a total prize pool of $780,000 USD for MLBB competitions throughout 2024.
- MLBB has been designated as a 'Mobile Masters' title for Year 3 of the Snapdragon Pro Series, offering up to $200,000 in prize money for top international competitors.
Brawl Stars Joins ESL FACEIT Group’s Snapdragon Pro Series
The ESL FACEIT Group (EFG) and mobile game developer Supercell have entered into an expanded partnership, designating the Snapdragon Pro Series Powered by Samsung Galaxy as the official operator of the Brawl Stars Championship for 2024.
- Supercell has partnered with ESL FACEIT Group (EFG) to make the Snapdragon Pro Series Powered by Samsung Galaxy the official operator of the Brawl Stars Championship.
- The 2024 Brawl Stars Championship circuit will feature a total prize pool of up to $2 million USD.
- Supercell plans to introduce a crowdfunding component for the November Brawl Stars World Finals, modeled after the Dota 2 prize pool structure.
Guild Esports Renews With Subway for 2024
Guild Esports, a London-based, publicly traded esports organization, has officially renewed its partnership with the UK division of the quick-service restaurant chain Subway.
- Guild Esports has renewed its partnership with the UK division of Subway for an additional year, effective January 1, 2024.
- Under the renewed agreement, Subway will maintain front-of-shirt branding on all Guild Esports professional and academy team jerseys.
- The original partnership between Guild Esports and Subway was first established in March 2021 as a two-year deal.
Guild Esports Launches Street Fighter 6 Team
London-based, publicly traded esports organization Guild Esports has officially entered the fighting game community by launching a professional Street Fighter 6 team.
- London-based Guild Esports has entered the fighting game community (FGC) by launching its first professional Street Fighter 6 team.
- The new roster features professional players Reneil ‘JoKeR JoKeZ’ Landell, Rabiae ‘Takamura’ Houmaid, and Alfonso ‘VegaPatch’ Martínez Pozo.
- Guild Esports is partnering with Sky Broadband to host a live-streamed tournament called the 'sweat room,' where participants compete in high-temperature conditions.
Ben Goldhaber Joins GGWP to Lead Marketing Efforts
Ben Goldhaber, the former CEO and co-founder of the esports community app Juked, has joined GGWP to lead the company’s marketing efforts.
- Ben Goldhaber, former CEO and co-founder of Juked, has joined the AI-powered game moderation company GGWP to lead its marketing efforts.
- GGWP recently announced it is making its anti-toxicity moderation tools available for free to all game developers.
- The company secured $10 million in a funding round led by Samsung Ventures and SK Telecom Ventures in July 2023, following a $12 million seed round in March 2022.
Guild Esports Partners With PIXELS AI
London-based, publicly traded esports organization Guild Esports has entered into a one-year partnership with PIXELS AI, an artificial intelligence-driven video distribution and digital advertising service.
- Guild Esports has entered into a one-year partnership with PIXELS AI to monetize its owned video content through AI-driven distribution and digital advertising.
- The partnership marks the first entry of PIXELS AI into the gaming and esports sector.
- Revenue generated from the AI-powered platform will be shared between Guild Esports and PIXELS AI based on established publisher agreements.