Library

44 reports matching your filters

In-Game Advertising

Report9 pages

The Future of Ad Monetization: Insights from Industry Leaders

Hybrid monetization models that combine rewarded ads with in-app purchases are essential for profitability, but misaligned user cohorts can result in revenue losses of up to 30%.
Ad monetization has evolved into a core gameplay component that requires real-time visibility into source performance and data-driven adaptivity to remain effective.
Ad moments should be designed as optional, rewarding side quests rather than punitive blockers to maintain player retention and engagement.

Monetization In-Game Advertising Advertising+2

Gamesforum

Report23 pages

Gaming the Future: How to Make an Impact With Younger Generations

Gaming has become the primary entertainment medium for younger demographics, with 80% of under-18s actively gaming and Gen Z dedicating up to 22% of their free time to play.
In-game advertising significantly outperforms traditional metrics for younger audiences, driving an 86% boost in brand affinity among under-18s and increasing brand recall by 7 points and purchase intent by 9 points for those under 34.
Younger gamers are notably more receptive to in-game ads than older adults, with 75% of Gen Z players in the UK and US reporting that ads improve their gaming experience compared to only 34% of older adults.

Market Analysis Player Demographics Player Behavior+4

AnzuApr 2026

Report53 pages

Ad Monetization Without Killing Retention

Integrate advertisements as core gameplay design elements rather than external overlays to increase revenue without negatively impacting player retention.
Deploy rewarded video ads during high-stakes moments—such as revives, boosters, or time-limited rewards—to leverage scarcity and urgency for higher conversion rates.
Implement strategic gating for ad triggers based on level progression, total playtime, or specific cooldown periods to minimize player frustration.

Monetization In-Game Advertising Live Ops+2

Sensor TowerApr 2026

Report54 pages

FY2020 Presentation Material: October 2019 to September 2020

The fiscal year 2020 reporting period covers the twelve-month duration from October 2019 through September 2020.
The document outlines performance results for the fiscal year 2020 and provides a forward-looking forecast for the fiscal year 2021, spanning October 2020 to September 2021.
The report includes a specific focus on the performance and strategic outlook of the company's internet advertisement business segment.

Market Analysis In-Game Advertising Mobile+1

CyberAgent

Report37 pages

FY2024 Presentation Material: January to March 2024

CyberAgent achieved consolidated Q2 FY2024 sales of ¥215.1 billion (up 10.0% YoY) and an operating profit of ¥21.0 billion, marking the first time profit has exceeded ¥20 billion in eight quarters.
The Game segment grew 8.1% YoY to ¥67.1 billion in sales, bolstered by the launch of 'Granblue Fantasy: Relink'—which reached one million units sold in eleven days—and various anniversary events.
The Media segment (ABEMA) reached a record ¥42.0 billion in sales, a 25.8% YoY increase, and achieved profitability for the first time since Q2 2023 with an operating profit of ¥0.7 billion.

Market Analysis In-Game Advertising Streaming+2

CyberAgent

Report9 pages

Q2 2025 Gaming Ad Snapshot

Google Ads and Facebook Ads remain the dominant platforms for mobile gaming promotion in Q2 2025.
The active mobile gaming audience is composed of 61% males, 38.5% females, and 0.8% unclassified users.
High-performing mobile gaming ad assets demonstrate rapid scaling, with impressions growing from an average of 13 million to 47 million over their lifecycle.

In-Game Advertising User Acquisition Mobile+1

MarketIQJun 2025

Report56 pages

Mobile Gaming 2022-2024

Mobile gaming revenue growth is decoupling from user acquisition, with Google Play revenue rising 10% and iOS revenue growing 12% in 2023–2024 despite stagnant or slowing download volumes.
Market power remains highly concentrated, as the top ten publishers continue to capture the vast majority of earnings despite the overall acceleration in consumer spending.
The mobile ecosystem is shifting toward a maturity model where revenue increases are driven by monetization depth and brand loyalty rather than the expansion of the total user base.

Market Analysis In-Game Advertising Mobile+1

Mariusz Gasiewski (Google)Jan 2025

Report17 pages

Rewarded Returns

82% of developers using reward-based user acquisition report that these campaigns outperform traditional channels, with 79% noting stronger long-term retention from rewarded users.
77% of mid-sized mobile game developers in the US and UK have integrated reward-based campaigns into their strategies, with 59% planning to increase these budgets in 2025.
Fraud concerns for rewarded user acquisition have stabilized, with 47% of developers citing risks compared to 46% for traditional UA channels.

User Acquisition Monetization In-Game Advertising+1

AlmediaJan 2025

Report19 pages

Mobile Gamer 2021: Gen Z Edition

Mobile is the dominant gaming platform for Gen Z, with 86% of 18-24-year-olds playing on mobile devices compared to only 42% on consoles and 38% on PCs.
Gen Z shows a strong preference for rewarded advertising, with 61% of respondents reporting that they enjoy offerwalls within mobile games.
Traditional advertising formats like banner ads, non-skippable videos, and celebrity endorsements are largely ineffective with this demographic.

Market Analysis Player Demographics In-Game Advertising

TapjoyJan 2025

Report36 pages

Intelligence Top Mobile Games Challenges: A User Acquisition, Ad & Product Monetization Report

Market saturation and rising costs per installment are the primary obstacles for 41% of user acquisition managers, driven by intense competition from non-gaming entities.
Product managers are prioritizing LiveOps as their most significant challenge, with nearly 30% ranking it above traditional concerns like game economy balancing or prototyping.
The industry is shifting away from high-volume acquisition toward sustainable growth models that prioritize long-term user retention and lifetime value maximization.

Monetization User Acquisition In-Game Advertising+2

AppLovinJan 2025

Report22 pages

Creative Analytics

Video-centric content now dominates the mobile advertising landscape, accounting for 80% of all creatives in Q3 2023, up from 69% in the previous quarter.
Total mobile advertisers declined 7% year-over-year to 54,900, though the gaming, entertainment, and lifestyle verticals bucked this trend with continued growth.
Android remains the primary platform for ad distribution, hosting 68% of the 15.2 million total creatives compared to 32% on iOS.

Marketing Advertising In-Game Advertising+2

AppticaJan 2025

Report37 pages

The Intrinsic In-Game Advertising Key Trends Report H1 2025

Intrinsic in-game advertising (IIGA) delivers 2,957 attentive seconds per thousand impressions, nearly triple the performance of Facebook Infeed.
Adopting IIGA drives a 20-point lift in ad recall and a 21% lower cost per acquisition (CPA) compared to standard digital benchmarks.
Mobile platforms provide 25 times the scale of impressions and greater audience diversity, while PC and console platforms offer superior immersion through longer session lengths.

In-Game Advertising Market Analysis Monetization+1

AnzuJan 2025

Report37 pages

Trends Report 2025

In-game advertising delivers high efficiency, with conversion costs averaging 21% below established goals and brand recall increasing by 20 points.
North American advertising costs drop by over 25% in the first quarter, providing a cost-effective window for brands to reach highly active players.
Mobile gaming offers twenty-five times the impression scale of PC and console platforms, while PC and console environments provide deeper immersion with average session lengths of 107 minutes.

In-Game Advertising Monetization Market Analysis+1

AnzuJan 2025

Report56 pages

Gaming: Your Marketing Cheatcode

Gaming commands 3.4 billion players globally, yet receives less than 5% of total media investment, indicating a significant misalignment between consumer attention and advertising spend.
Custom in-game experiences can generate up to 100x higher attention levels compared to traditional social media platforms.
Immersive brand strategies are highly effective, with 55% of players expressing interest in acquiring branded virtual items.

Marketing Player Behavior In-Game Advertising+1

dentsu gamingJan 2025

Report66 pages

Insights into Global Mobile Game Marketing Trends for H1 2025

AI-driven creative production has become the industry standard, with generative tools and AI-enhanced playable ads compressing development cycles to under one week.
Europe leads in market participation with over 43,000 monthly advertisers, while North America maintains the highest creative density at approximately 119 assets per advertiser.
Casino games have emerged as the second-largest spending category, recording a 14.5% year-over-year increase in market share.

Market Analysis Advertising In-Game Advertising+2

SocialPetaDec 2024

Report74 pages

2024 Global Mobile Games Marketing Trends & Insights

The top 50 publishers now control 70% of total global mobile gaming revenue, driving a market-wide shift toward hybrid-casual models that combine ad-based revenue with in-app purchases.
Advertising activity surged by 60% year-over-year in 2024, with 250,000 advertisers deploying 46.2 million creative assets despite a decline in new market entrants.
Short-form video has become the dominant engagement driver, accounting for up to 81% of impressions in the Puzzle and Simulation genres.

Market Analysis Advertising In-Game Advertising+2

SocialPetaDec 2024

Report35 pages

Gaming Spotlight H1 2024

Mobile gaming remains the dominant market segment with projected 2024 revenues of $83 billion, representing a 6 percent year-over-year increase.
Home-console and handheld gaming segments are experiencing a decline, with projected revenues of $42 billion (down 1 percent) and $2.5 billion (down 2 percent) respectively.
Growth in the mobile sector is primarily driven by rapid user acquisition and spending expansion in emerging markets, specifically India and Indonesia.

Market Analysis Monetization In-Game Advertising+2

Sensor TowerJun 2024

Report26 pages

US Gaming Audience in 2023

62% of U.S. adults aged 18 to 65 are active gamers, with 77% of players utilizing multiple platforms and 40% playing across PC, console, and mobile combined.
45% of all gamers spent over $40 on their most recent purchase, indicating a strong willingness to invest in premium content among PC and console users.
Approximately two-thirds of gamers view advertisements as having a positive or neutral impact on their gaming experience, with 34% stating that product placements can enhance realism.

Player Demographics In-Game Advertising Market Analysis

ComscoreMar 2024

Report26 pages

Level Up – Harnessing the Power of Gaming Audiences

Gaming is a mainstream U.S. medium, with 62% of adults aged 18–65 playing games multiple times per week.
Cross-platform engagement is high, as 77% of gamers use more than one device and 40% play across PC, console, and mobile platforms.
Two-thirds of gamers view in-game advertisements as having a neutral or positive impact on their experience, with 34% noting that product placement enhances realism.

In-Game Advertising Marketing Player Demographics+1

ComscoreMar 2024

Report33 pages

Marketing Insights into Global Casual & Puzzle Games for Q1 2024

The global mobile gaming advertiser base grew 29% year-over-year in Q1 2024 to 51,300 participants, while the volume of unique creatives per advertiser dropped by 18% as firms shifted toward quality over quantity.
Casual and puzzle games dominate the market, accounting for 50% of all active advertisers, with casual games alone responsible for nearly 40% of total ad creatives.
Success in saturated markets like the US and Europe requires high-quality short-form video content and rapid creative iteration to mitigate player fatigue.

Marketing In-Game Advertising Global+2

SocialPetaMar 2024