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H1 '25 Amazon Retail Media: How Advertisers Are Showing Up
Amazon maintains its position as the dominant force in the retail media landscape, significantly outpacing competitors in ad expenditure and strategic utility.
- Amazon is the leading retail media network, recording $618 million in ad spend during the first half of 2025.
- Samsung ranked as the top advertiser on Amazon's network, with campaigns spanning Galaxy devices, gaming monitors, and televisions.
- Consumer Packaged Goods (CPG) brands represent a significant portion of the advertising activity on Amazon's retail media platform.
Sensor Tower
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Alternative App Stores Lead the Conversation at Gamescom 2024
The mobile gaming industry is undergoing a significant transformation in distribution and monetization, as highlighted by discussions at Gamescom 2024.
- Alternative app stores and sideloading are increasingly challenging the dominance of traditional mobile app distribution, with major platforms like the Epic Games Store, Huawei AppGallery, and Aptoide gaining significant industry traction.
- The Epic Games Store maintains a competitive 12% platform fee, while other alternatives like Aptoide charge 25% or less and platforms like the Amazon Appstore and Samsung Galaxy Store charge 30%.
- The Setapp store for iOS has introduced a subscription-based model, charging users $12.49 per month for access to a curated selection of apps on iOS and Mac.
Appcharge
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1H 2025 Amazon Retail Media: An Inside Look at How Brands Are Showing Up
Amazon Retail Media dominated the first half of 2025, capturing $618 million in ad spend—more than double Walmart’s $236 million and nearly six times Chewy’s $105 million—while attracting 9,542 unique advertisers, a figure nine times larger than Walmart’s 1,076.
- Amazon Retail Media dominated the market in 1H 2025 with $618 million in ad spend, significantly outpacing Walmart ($236 million) and Chewy ($105 million).
- Amazon’s advertiser base is nine times larger than Walmart’s, hosting 9,542 unique advertisers compared to Walmart’s 1,076.
- Samsung, Unilever, and L’Oréal were the top spenders in 1H 2025, contributing $7.1 million, $5.7 million, and $5.3 million respectively.
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