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GameSquare Launches Moonlight Studios
GameSquare Holdings has officially launched Moonlight Studios, a new division dedicated to developing branded game content within popular platforms such as Fortnite, Roblox, and Grand Theft Auto.
- GameSquare Holdings has launched Moonlight Studios, a new division dedicated to developing branded game content within platforms such as Fortnite, Roblox, and Grand Theft Auto.
- The studio is led by former professional Fortnite player Kyle “Kazify/Kaz” Rapozo and has been operating in stealth mode for approximately six months prior to its public announcement on January 25, 2024.
- Moonlight Studios will leverage the resources of GameSquare’s existing creative agency, Zoned, while occasionally utilizing third-party development partners like Alliance Studios.
Supercharged: Powering the Future of the UK Video Game and Interactive Entertainment Industry
The new five-year strategy and action plan sets out a comprehensive roadmap for the UK video-games and interactive-entertainment sector, positioning it as the world’s leading hub for new intellectual property and innovation by 2030.
- The UK video game industry has launched a five-year strategy aiming to establish the nation as the global leader in intellectual property and innovation by 2030.
- The 2024-25 action plan prioritizes lobbying for more competitive tax reliefs, increased investment, and the introduction of a Digital Creativity GCSE.
- Strategic efforts to strengthen the workforce include the expansion of the #RaiseTheGame diversity, equity, and inclusion programme and the creation of a sector-wide skills network.
Blockchain Game Alliance: State of the Industry 2024
The blockchain gaming sector is entering a phase of maturation characterized by a strategic pivot from speculative financial models toward high-quality, "fun-first" development.
- The blockchain gaming industry is shifting from speculative models to 'fun-first' development, with 71% of professionals identifying player asset ownership as the primary value proposition.
- Mainstream adoption is being driven by the entry of traditional giants like Sony and Ubisoft, though 66.3% of practitioners still cite public perceptions of scams as a significant barrier.
- Operational barriers like onboarding complexity and poor user experience remain the top hurdles to mainstream growth, despite a notable decrease in the severity of these concerns since 2023.
Apex Legends Global Series Year 4 Partnered Teams Revealed
Electronic Arts has officially designated 12 organizations as partnered teams for the 2024 season of the Apex Legends Global Series.
- Electronic Arts has selected 12 organizations as official partners for the 2024 Apex Legends Global Series (ALGS) Year 4.
- Partnered teams receive a share of revenue generated from league activities and in-game item sales, such as character skins.
- The 12 selected organizations are Alliance, DarkZero, Disguised, FaZe Clan, Fnatic, FURIA, LG Chivas, Moist Esports, OpTic Gaming, Riddle, TSM, and XSET.
Mobile Global Esports Forms Strategic Alliance With INFINITY
Mobile Global Esports (NASDAQ: MGAM) has entered into a strategic alliance with the South American esports organization INFINITY to bolster its operational footprint in Latin America.
- Mobile Global Esports (NASDAQ: MGAM) has entered a strategic alliance with the Latin American esports organization INFINITY to expand its presence in Brazil and the broader Latin American market.
- Under the agreement, Mobile Global Esports will manage INFINITY’s gaming events, including 'INFINITY Play,' and assist in the expansion of the organization's gaming centers across the region.
- INFINITY operates gaming houses in Mexico City and Lima, Peru, a training center in Costa Rica, and maintains a roster of over 50 professional players competing in titles such as Dota 2, Valorant, and Free Fire.
Which Games Got Most Steam Hyped for the Rest of 2023?
Anticipation for the remainder of 2023 on Steam is dominated by a mix of high-budget sequels and viral multiplayer titles.
- Starfield, Payday 3, and Party Animals are the most anticipated upcoming Steam releases for the remainder of 2023, based on a proprietary Hype score derived from over 16,000 unreleased titles.
- Sea of Stars and Payday 3 are demonstrating the highest wishlist velocity, indicating stronger pre-launch momentum than games relying solely on follower counts.
- Market trends show a divergence where AAA action titles like Lies of P and Lords of the Fallen are positioned for PC and console crossover, while simulation and roguelite games like Cities: Skylines II and Endless Dungeon remain PC-centric.
Video Games Europe: Contribution on Ecodesign for Sustainable Products
The submission aims to shape the European Commission’s new ecodesign priorities by presenting the video-games sector’s perspective on durability, repairability and the risks of imposing uniform horizontal requirements across ICT products.
- The European video game industry, comprising 5,000 studios and 98,000 employees, generated a €23.3 billion turnover in 2021 while serving over 135 million players.
- The industry argues against uniform horizontal ecodesign regulations, asserting that the functional and technical diversity of ICT devices like consoles, PCs, and smartphones makes a one-size-fits-all approach impractical.
- Existing frameworks, such as the Games Console Voluntary Agreement and the UNEP-facilitated Playing for the Planet Alliance, already address resource efficiency, recyclability, and out-of-warranty repair provisions.
Alliance Partners With Chinese Hotel Chain Yuan Ye Qu
The Swedish esports organization Alliance has entered into a strategic partnership with the Chinese hotel chain Yuan Ye Qu.
- Sweden-based esports organization Alliance has entered into a strategic partnership with the Chinese hotel chain Yuan Ye Qu.
- Yuan Ye Qu will provide a dedicated training house for Alliance's professional esports teams.
- The partnership includes joint fan activations, with the first events scheduled to take place at Yuan Ye Qu hotels and homestays in Changsha.
Video Games Europe: Position on the Green Transition Consumer Directive
The text articulates Video Games Europe’s response to the European Commission’s proposal for a Directive that would empower consumers in the green transition, emphasizing the sector’s commitment to sustainability while seeking regulatory clarity.
- The European video games sector, representing a €23.3 billion industry with 90,000 employees and 250 million players, is actively lobbying to shape the EU's Green Transition Consumer Directive.
- Video Games Europe supports the two-year commercial guarantee benchmark and the EU 2019/771 definition of 'durability,' which protects manufacturers from liability regarding piracy-related damage.
- The industry opposes a blanket ban on software updates that reduce functionality, arguing that such restrictions could hinder legitimate service termination and inadvertently increase energy consumption.
Workers at Activision Blizzard Studio Proletariat Organize
In December 2022, a supermajority of employees at the Boston-based game studio Proletariat announced their intent to unionize, filing for a representation election with the National Labor Relations Board.
- A supermajority of workers at the Boston-based studio Proletariat have filed for a union election with the National Labor Relations Board, seeking representation through the Proletariat Workers Alliance/CWA.
- If successful, Proletariat would become the third Activision Blizzard studio to unionize, following Raven Software and Blizzard Albany, though it is the first to include the entire studio workforce rather than just QA staff.
- Microsoft, which is in the process of acquiring Activision Blizzard for $69 billion, has signed an agreement with the union to remain neutral regarding organizing efforts.
QA Workers at Activision Blizzard Albany Officially Unionize
Quality assurance workers at the Activision Blizzard studio in Albany, New York, have officially unionized, forming the Game Workers Alliance Albany.
- Quality assurance workers at Activision Blizzard Albany have officially unionized as the Game Workers Alliance Albany following a 14-0 vote.
- The U.S. National Labor Relations Board (NLRB) rejected an appeal from Activision Blizzard management, which had argued that the bargaining unit should be studio-wide rather than limited to QA staff.
- Management challenged four additional votes on the grounds that they were not submitted in time, despite organizers attributing the delays to issues such as mail delivery problems.
Plus: Super-Dynamic Steam Charts
This analysis provides a comprehensive overview of the global video game market during late August 2022, focusing on sales performance, player engagement, and upcoming release trends across Steam, consoles, and mobile platforms.
- Destiny 2’s premium expansion packs maintained revenue dominance during late August 2022, while Hogwarts Legacy and F1 Manager 2022 generated significant pre-order momentum.
- SD Gundam Battle Alliance achieved a successful $60 debut on Steam, reaching a peak concurrent user (CCU) count of 21.9k.
- Madden NFL 23 and the Saints Row reboot served as the primary volume drivers for the PlayStation and Xbox platforms during August.