Supercharged: Powering the Future of the UK Video Game and Interactive Entertainment Industry

The new five‑year strategy and action plan sets out a comprehensive roadmap for the UK video‑games and interactive‑entertainment sector, positioning it as the world’s leading hub for new intellectual property and innovation by 2030. Its core thesis is that sustained growth, enhanced global perception, and a resilient, diverse talent pipeline will secure the industry’s long‑term economic and cultural impact. The plan outlines four strategic priorities—transforming public and media perceptions, building a pro‑games policy agenda, cultivating a highly skilled and inclusive workforce, and strengthening businesses through targeted support.

Key initiatives include three flagship campaigns: energising industry to turn innovative stories into globally successful IPs, empowering talent by nurturing creators and entrepreneurs, and elevating games to showcase British‑made titles as forces for good. The 2024‑25 action schedule launches a coordinated PR strategy, high‑impact partnerships with cultural and digital brands, and an evidence‑led lobbying effort aimed at more competitive tax reliefs, increased investment, and the introduction of a Digital Creativity GCSE. A new research and evidence base will underpin policy advocacy, while a sector‑wide skills network and the refreshed #RaiseTheGame programme will drive diversity, equity, and inclusion across the talent pipeline.

The plan also commits to environmental responsibility through participation in the Playing for the Planet Alliance and internal sustainability measures. Supporting stronger businesses will involve a refreshed membership strategy, expansion of the Ukie Worldwide platform for trade and investment, and the continuation of the Video Games Growth Programme. By inviting industry stakeholders to engage through surveys, working groups, mentorship, and board participation, the strategy seeks broad collaboration to deliver its ambitious objectives across the UK’s mobile, console, core and casual game segments throughout the 2024‑2030 horizon.