ReportUkie
Supercharged: Powering the Future of the UK Video Game and Interactive Entertainment Industry
1 Jan 202411 pages~9 min full read
The UK video game industry has launched a five-year strategy aiming to establish the nation as the global leader in intellectual property and innovation by 2030.
See it on page 3The 2024-25 action plan prioritizes lobbying for more competitive tax reliefs, increased investment, and the introduction of a Digital Creativity GCSE.
See it on page 8Strategic efforts to strengthen the workforce include the expansion of the #RaiseTheGame diversity, equity, and inclusion programme and the creation of a sector-wide skills network.
See it on page 5Business growth initiatives include the expansion of the Ukie Worldwide trade platform and the continuation of the Video Games Growth Programme.
See it on page 9The industry is formalizing its commitment to environmental sustainability through participation in the Playing for the Planet Alliance.
See it on page 6A new evidence-led research base will be developed to support policy advocacy and demonstrate the sector's economic and cultural impact.
See it on page 8The new five‑year strategy and action plan sets out a comprehensive roadmap for the UK video‑games and interactive‑entertainment sector, positioning it as the world’s leading hub for new intellectual property and innovation by 2030. Its core thesis is that sustained growth, enhanced global perception, and a resilient, diverse talent pipeline will secure the industry’s long‑term economic and cultural impact. The plan outlines four strategic priorities—transforming public and media perceptions, building a pro‑games policy agenda, cultivating a highly skilled and inclusive workforce, and strengthening businesses through targeted support.
Key initiatives include three flagship campaigns: energising industry to turn innovative stories into globally successful IPs, empowering talent by nurturing creators and entrepreneurs, and elevating games to showcase British‑made titles as forces for good. The 2024‑25 action schedule launches a coordinated PR strategy, high‑impact partnerships with cultural and digital brands, and an evidence‑led lobbying effort aimed at more competitive tax reliefs, increased investment, and the introduction of a Digital Creativity GCSE. A new research and evidence base will underpin policy advocacy, while a sector‑wide skills network and the refreshed #RaiseTheGame programme will drive diversity, equity, and inclusion across the talent pipeline.
The plan also commits to environmental responsibility through participation in the Playing for the Planet Alliance and internal sustainability measures. Supporting stronger businesses will involve a refreshed membership strategy, expansion of the Ukie Worldwide platform for trade and investment, and the continuation of the Video Games Growth Programme. By inviting industry stakeholders to engage through surveys, working groups, mentorship, and board participation, the strategy seeks broad collaboration to deliver its ambitious objectives across the UK’s mobile, console, core and casual game segments throughout the 2024‑2030 horizon.
