GameDiscoverCo

UGC Impact Study 2025

• Games with official UGC support see a 31% revenue advantage over non-UGC titles after five years, growing from an 8% advantage in the first year.
• UGC support drives long-term player retention, resulting in 75% higher concurrent user counts after two years and 115% higher after five years on PC.
• Official UGC does not cannibalize sales; games with modding support see 105% higher median revenue per DLC, with SnowRunner players using mods being 2.4 times more likely to purchase official DLC.