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League of Legends

GameBy Riot Games · Released Oct 27, 2009

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Cover of Top Games in Live-Streaming: November 2023
Article

Top Games in Live-Streaming: November 2023

The live-streaming landscape in November 2023 was characterized by significant shifts in viewership, driven largely by major content updates and seasonal events.

  • League of Legends remained the most-watched game in November 2023 with 172.2 million hours watched, despite a 4% decline from the previous month.
  • Fortnite experienced a 232% surge in viewership to 150.9 million hours, driven by the release of original game maps.
  • World of Warcraft viewership more than doubled, increasing by 102% to 84.7 million hours due to server updates and specific streaming events.
Stream HatchetDec 2023
Cover of Layoffs Hit Freaks 4U Gaming
Article

Layoffs Hit Freaks 4U Gaming

Germany-based esports and gaming organization Freaks 4U Gaming has initiated a workforce reduction as part of a broader effort to address ongoing financial challenges within the current market environment.

  • Germany-based esports company Freaks 4U Gaming is reducing its workforce by approximately 30 positions, moving from 215 to 185 employees by the end of 2023.
  • The layoffs are a result of financial challenges and a strategic decision to scale back various esports operations.
  • Freaks 4U Gaming is sunsetting 'Summoner’s Inn,' a platform that supported League of Legends in the DACH region for 10 years.
The Esports AdvocateNov 2023
Cover of Marc Merrill Promoted to Newly Created Role of Chief Product Officer
Article

Marc Merrill Promoted to Newly Created Role of Chief Product Officer

Riot Games has appointed co-founder and former co-CEO Marc Merrill to the newly created position of Chief Product Officer.

  • Riot Games co-founder and former co-CEO Marc Merrill has been appointed to the newly created role of Chief Product Officer.
  • In his new position, Merrill will oversee the entire ecosystem of Riot’s product offerings, including League of Legends, Valorant, Teamfight Tactics, Wild Rift, Legends of Runeterra, and upcoming MMO and fighting game projects.
  • Merrill will report directly to current Riot Games CEO Dylan Jadeja.
The Esports AdvocateNov 2023
Cover of BITKRAFT Summit 2023: Transmedia Magic - IP Opportunities in Gaming
25 min
BITKRAFT Ventures25 min

BITKRAFT Summit 2023: Transmedia Magic - IP Opportunities in Gaming

The BITKRAFT Summit 2023 panel on transmedia storytelling explores how gaming companies and creative studios can effectively expand intellectual property (IP) across multiple mediums.

  • Successful transmedia strategy prioritizes character-driven narratives over world-building to foster the emotional investment necessary for audience engagement.
  • Creators should adopt a 'lean story model' by utilizing low-cost, short-form content to validate narratives and iterate based on audience feedback before committing to high-budget productions.
  • Transmedia content must function as a standalone entry point, avoiding forced interconnectivity that can feel like 'homework' for the audience.
BITKRAFT VenturesNov 2023
Cover of Shikenso Analytics Partners With Fnatic
Article

Shikenso Analytics Partners With Fnatic

The London-based esports organization Fnatic has entered into a partnership with Shikenso Analytics, a firm specializing in marketing and sponsorship measurement within the gaming and esports sectors.

  • London-based esports organization Fnatic has entered a partnership with Shikenso Analytics to evaluate the performance of its marketing and sponsorship campaigns.
  • Fnatic will utilize Shikenso’s AI-powered tools to track and measure partner integrations across live streams, video content, and social media channels.
  • The financial terms and the duration of the partnership agreement between Fnatic and Shikenso Analytics were not disclosed.
The Esports AdvocateNov 2023
Cover of Evil Geniuses and Golden Guardians Exit LCS: 2024
Article

Evil Geniuses and Golden Guardians Exit LCS: 2024

The League of Legends Championship Series (LCS) is undergoing a significant structural contraction, reducing its North American league from ten participating teams to eight for the 2024 season.

  • Riot Games is reducing the League of Legends Championship Series (LCS) from 10 teams to eight for the 2024 season.
  • Evil Geniuses and Golden Guardians will both exit the LCS at the end of 2023.
  • The departures of these two organizations were mutually agreed upon with Riot Games.
The Esports AdvocateNov 2023
Cover of Mastercard Launches Mastercard Gamer Academy
Article

Mastercard Launches Mastercard Gamer Academy

Mastercard has launched the Mastercard Gamer Academy, a professional development initiative designed to provide aspiring industry professionals with the mentorship, networking opportunities, and skill sets necessary to pursue careers in esports.

  • Mastercard, in partnership with G2 Esports and Riot Games, has launched the 'Mastercard Gamer Academy' to provide professional development for individuals pursuing careers in the esports industry.
  • The program will select 10 participants to receive mentorship, networking opportunities, and an educational curriculum covering marketing, content creation, and event execution.
  • Participants will receive all-expense-paid trips to major 2024 events, including the League of Legends World Championship and Valorant Champions, as well as two visits to the G2 Esports headquarters in Berlin.
The Esports AdvocateNov 2023
Cover of Shopify Rebellion to Acquire Version1’s Valorant Game Changers Team
Article

Shopify Rebellion to Acquire Version1’s Valorant Game Changers Team

Shopify Rebellion has moved to acquire the Valorant Game Changers team previously operated by Version1.

  • Shopify Rebellion has acquired Version1’s Valorant Game Changers team, which is scheduled to compete in the Game Changers Championship beginning November 28, 2023.
  • The acquired team is expected to compete under the Shopify Rebellion banner rather than the Version1 brand.
  • Financial terms of the acquisition were not disclosed.
The Esports AdvocateNov 2023
Cover of GAMERGY to Make U.S. Debut in March 2024
Article

GAMERGY to Make U.S. Debut in March 2024

GGTech and MECENAS have announced plans to launch the international gaming and esports festival GAMERGY in the United States, with a debut event tentatively scheduled for March 21–24, 2024, in Miami, Florida.

  • The esports and gaming festival GAMERGY is tentatively scheduled to make its U.S. debut in Miami, Florida, from March 21–24, 2024.
  • The event is a joint venture between GGTech Entertainment and IFEMA, with support from MECENAS, and is intended to establish a long-term presence in the U.S. market.
  • The festival will occupy an expo space of over 11,000 square meters (118,403 square feet) and feature a main stadium for esports competitions.
The Esports AdvocateNov 2023
Cover of Infinite Reality, KOI Announce Amicable Separation
Article

Infinite Reality, KOI Announce Amicable Separation

Metaverse company Infinite Reality and the Barcelona-based esports organization KOI have announced an amicable separation, concluding a strategic partnership established one year prior.

  • Infinite Reality and esports organization KOI are ending their strategic partnership following the conclusion of Worlds 2023.
  • Infinite Reality’s subsidiary, ReKTGlobal, will assume full ownership of the Carolina Royal Ravens (CDL), as well as its Rocket League, Rainbow Six: Siege, and LEC teams.
  • KOI will take full control of its League of Legends LVP Superliga, FIFAe, and Valorant Champions Tour EMEA League teams, the latter pending Riot Games approval.
The Esports AdvocateNov 2023
Cover of Chengdu-Based All Gamers Secures $1.37M in a Series B+ Financing Round
Article

Chengdu-Based All Gamers Secures $1.37M in a Series B+ Financing Round

The Chengdu-based esports organization All Gamers (AG) has successfully secured over ¥10 million RMB, approximately $1.37 million USD, in a Series B+ financing round.

  • Chengdu-based esports organization All Gamers (AG) raised over $1.37 million (¥10M RMB) in a Series B+ financing round.
  • The funding round was led by Orinno Capital, a state-owned investment firm backed by the Chengdu Gaoxin District Holdings.
  • All Gamers intends to use the capital to accelerate its IPO process, with a target completion date between 2025 and 2026.
The Esports AdvocateNov 2023
Cover of Shikenso Analytics Partners With NIP Group
Article

Shikenso Analytics Partners With NIP Group

Shikenso Analytics has entered into a partnership with NIP Group, a global esports organization, to provide AI-driven sponsorship and performance monitoring services.

  • NIP Group has partnered with Shikenso Analytics to utilize AI-driven tools for monitoring and evaluating the performance of sponsorships and partnerships across competitions and social media.
  • The financial terms and duration of the partnership between NIP Group and Shikenso Analytics were not disclosed.
  • NIP Group operates a global esports ecosystem with approximately 40 million social media followers, maintaining offices in China, Sweden, and Brazil.
The Esports AdvocateNov 2023