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League of Legends

GameBy Riot Games · Released Oct 27, 2009

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Cover of Chengdu-Based All Gamers Secures $1.37M in a Series B+ Financing Round
Article

Chengdu-Based All Gamers Secures $1.37M in a Series B+ Financing Round

The Chengdu-based esports organization All Gamers (AG) has successfully secured over ¥10 million RMB, approximately $1.37 million USD, in a Series B+ financing round.

  • Chengdu-based esports organization All Gamers (AG) raised over $1.37 million (¥10M RMB) in a Series B+ financing round.
  • The funding round was led by Orinno Capital, a state-owned investment firm backed by the Chengdu Gaoxin District Holdings.
  • All Gamers intends to use the capital to accelerate its IPO process, with a target completion date between 2025 and 2026.
The Esports AdvocateNov 2023
Cover of Shikenso Analytics Partners With NIP Group
Article

Shikenso Analytics Partners With NIP Group

Shikenso Analytics has entered into a partnership with NIP Group, a global esports organization, to provide AI-driven sponsorship and performance monitoring services.

  • NIP Group has partnered with Shikenso Analytics to utilize AI-driven tools for monitoring and evaluating the performance of sponsorships and partnerships across competitions and social media.
  • The financial terms and duration of the partnership between NIP Group and Shikenso Analytics were not disclosed.
  • NIP Group operates a global esports ecosystem with approximately 40 million social media followers, maintaining offices in China, Sweden, and Brazil.
The Esports AdvocateNov 2023
Cover of NineBot Named Title Sponsor of LNG Esports for Worlds 2023
Article

NineBot Named Title Sponsor of LNG Esports for Worlds 2023

The League of Legends Pro League (LPL) team LNG Esports has secured a title sponsorship deal with NineBot, a manufacturer of electronic motorcycles and a brand of Segway, for the duration of the 2023 League of Legends World Championship.

  • LNG Esports has signed a title sponsorship deal with electric motorcycle brand NineBot for the League of Legends World Championship 2023.
  • As part of the rebranding, the team will compete as 'LNG NineBot' during the tournament, with the sponsor's branding featured on the front and back of team jerseys.
  • LNG Esports is owned by the Chinese apparel brand Li-Ning, which serves as the exclusive apparel sponsor for the League of Legends Pro League (LPL).
The Esports AdvocateOct 2023
Cover of Riot Games Approves Astralis Transfer of LEC Slot to Karmine Corp
Article

Riot Games Approves Astralis Transfer of LEC Slot to Karmine Corp

Riot Games has officially approved the transfer of the League of Legends European Championship (LEC) slot from Astralis to Karmine Corp.

  • Riot Games has approved the transfer of Astralis's LEC slot to Karmine Corp, with the team set to debut in the 2024 LEC Winter Split.
  • The LEC slot transfer is valued at approximately $27.4 million USD (DKK 194M), with Astralis retaining all proceeds from the sale.
  • The transaction involves the creation of a new entity, AK-Game SAS, with Karmine Corp acquiring an initial 66.67% stake for $18.22 million USD (DKK 129M).
The Esports AdvocateOct 2023
Cover of International Olympic Committee Seeks to Create Olympic Esports Games
Article

International Olympic Committee Seeks to Create Olympic Esports Games

The International Olympic Committee (IOC) has formally initiated efforts to establish a dedicated Olympic Esports Games.

  • IOC President Thomas Bach has officially directed the newly formed IOC Esports Commission to study and develop plans for a dedicated Olympic Esports Games.
  • The initiative follows the IOC's strategic goal to engage with the global gaming audience, which includes an estimated 3 billion players and 500 million individuals specifically interested in esports.
  • The IOC maintains a strict policy against including 'violent' games in its competition, effectively barring major titles like Counter-Strike 2, League of Legends, and Valorant from medal consideration.
The Esports AdvocateOct 2023
Cover of NRG Esports Rides With KIA America into Worlds 2023
Article

NRG Esports Rides With KIA America into Worlds 2023

NRG Esports, a Los Angeles-based professional gaming organization, has entered into a strategic partnership with KIA America.

  • NRG Esports has entered into a strategic partnership with KIA America, naming the automaker as the official automotive partner for its League of Legends team.
  • The partnership coincides with the team's participation in the 2023 League of Legends World Championship.
  • The collaboration includes prominent KIA branding on official team jerseys and across NRG’s social media and streaming channels.
The Esports AdvocateOct 2023
Article

Slay the Princess: How Did This Horror Game Go Viral?

This analysis explores the viral success of the indie horror visual novel Slay the Princess and examines broader engagement trends across the global streaming landscape for October 2023.

  • Black Tabby Games achieved 70,000 units sold and 112,000 Steam wishlists within two weeks of launch by utilizing a highly branching narrative and a 1.5-hour demo.
  • Strategic influencer outreach proved highly effective, as a single German streamer propelled Germany from the tenth to the second most wishlisted country in one week.
  • The game's success was driven by a high-production value approach for an indie title, featuring 3,300 unique art assets and full voice acting to maximize streaming appeal.
GameDiscoverCoOct 2023
Cover of League of Legends: Wild Rift Tops $1 Billion in Revenue
Article

League of Legends: Wild Rift Tops $1 Billion in Revenue

League of Legends: Wild Rift has officially surpassed $1 billion in lifetime player spending, marking a significant financial milestone for the mobile MOBA title.

  • League of Legends: Wild Rift has surpassed $1 billion in lifetime player spending in less than three years since its October 2020 global launch.
  • China is the primary revenue driver, contributing $141 million of the game's $188 million total revenue generated in the first half of 2023.
  • The title has reached 111 million total downloads, with China, Vietnam, and Brazil identified as the key markets for user acquisition.
Game World ObserverSep 2023
Cover of LEC Announces Sporting Financial Regulations for 2024 LoL Esports Season
Article

LEC Announces Sporting Financial Regulations for 2024 LoL Esports Season

The League of Legends EMEA Championship (LEC) has introduced new Sporting Financial Regulations (SFR) effective for the 2024 season.

  • The League of Legends EMEA Championship (LEC) will implement 'Sporting Financial Regulations' (SFR) starting with the 2024 season to promote long-term financial sustainability.
  • Teams must maintain the combined salaries of their top five players within a specific range defined by an upper 'SFR Threshold' and a lower 'SFR Floor,' the latter being 50% of the threshold.
  • The LEC explicitly clarified that these regulations do not constitute a hard player salary cap, as they do not ban specific payment amounts to individual players.
The Esports AdvocateSep 2023
Cover of GTA V: The 10 Year Anniversary on Streaming
Article

GTA V: The 10 Year Anniversary on Streaming

Grand Theft Auto V has maintained a dominant position in the live-streaming industry for a decade, proving that its longevity extends well beyond initial sales.

  • Since Q2 2016, Grand Theft Auto V has accumulated nearly 8.1 billion hours watched across major global streaming platforms.
  • The game reached its peak viewership in Q2 2021 with 874 million hours watched, briefly dethroning the 'Just Chatting' category as the most-watched content on live-streaming platforms.
  • Role-playing (RP) servers have become the primary driver of engagement, accounting for 23.4% of the game's total market share in Q2 2023 with over 85 million hours watched.
Stream HatchetSep 2023
Cover of Shopify Rebellion Joins the LCS
Article

Shopify Rebellion Joins the LCS

Shopify Rebellion has officially entered the League of Legends Championship Series (LCS) following a transaction to acquire the league slot previously held by TSM.

  • Shopify Rebellion has officially joined the League of Legends Championship Series (LCS) for the 2024 season.
  • The organization acquired the LCS slot from TSM, which announced its departure from the North American League of Legends scene at the end of the 2023 season.
  • The transaction for the LCS slot is estimated to be valued between $10 million and $15 million USD.
The Esports AdvocateSep 2023
Cover of Amazon Veteran Cristina Carranza Joins GGTech
Article

Amazon Veteran Cristina Carranza Joins GGTech

GGTech Entertainment, a Spain-based organization, has appointed Cristina Carranza as its new head of global sales.

  • GGTech Entertainment has appointed former Twitch and Amazon executive Cristina Carranza as its new head of global sales to lead the company's expansion into the United States.
  • Carranza brings nearly a decade of experience from Amazon and Twitch, where she most recently served as an account director helping develop global programs like Amazon GAMERGY and Amazon University Esports.
  • This leadership hire follows a $12.4 million investment secured by GGTech in June 2023 from Glisco Partners and Heart Beat, intended to support the company's international growth.
The Esports AdvocateSep 2023