Stream Hatchet

Research

29 documents

Documents

Report25 pages

Live Streaming Basics: A Comprehensive Introduction

TikTok Live has emerged as a dominant market force with 9.1 billion hours watched, causing Twitch’s market share to drop below 50% for the first time.
Total global live-streaming viewership reached 9.6 billion hours in Q3 2025, marking a 13% year-over-year increase.
Non-gaming content is now the primary driver of viewership with 1.7 billion hours watched, while massive live events like 'La Velada del Año V' set new records with 9.2 million peak concurrent viewers.

Streaming Market Analysis Player Behavior

Stream HatchetOct 2025

Report24 pages

Live Streaming Trend Report: Q2 2025

Live-streaming consumption reached over nine billion hours in Q2 2025, a five percent year-over-year increase driven by YouTube Gaming's record 2.2 billion hours watched.
Twitch’s market share declined by 4.6 percent, causing its quarterly viewership to drop below five billion hours for the first time in nearly five years.
Kick grew its viewership share by 5.5 percent during Q2 2025, bolstered by the platform's active creator-incentive programs.

Market Analysis Streaming Global

Stream HatchetApr 2025

Report20 pages

Live Streaming Trend Report: Q1 2025

Live streaming viewership reached 8.9 billion hours in Q1 2025, marking an 8.9% year-over-year increase and the highest level since 2021.
Twitch remains the market leader with a 59% share, though its viewership declined by 6.9% year-over-year compared to Q1 2024.
Kick experienced significant growth with a 112% year-over-year increase in hours watched, securing an 8.6% market share.

Streaming Market Analysis Player Demographics+1

Stream HatchetMar 2025

Report8 pages

Plan Your Chart-Topping Game Launch: Monster Hunter Case Study

Capcom’s Monster Hunter Wilds launch campaign generated 5.03 million earned-media views and achieved a 7.1 percent engagement rate on earned content.
A 12-hour marathon stream featuring iShowSpeed positioned him as the fifth-most-watched creator for the game on launch day.
The campaign utilized a multi-platform strategy across YouTube, TikTok, Instagram, and Twitch, resulting in an overall engagement rate of 3.2 percent.

Marketing Streaming Global

Stream HatchetJan 2025

Report16 pages

Fighting Game Live Streaming Report

Street Fighter 6 dominates the fighting game genre with 204 million hours watched, accounting for 71% of total viewership and averaging 40 million hours per quarter since its launch.
Japanese streamers and VTubers lead the market, with fps_shaka and Kuzuha generating 6.4 million and 6.3 million hours watched respectively.
YouTube Gaming has captured over 25% of total quarterly fighting game viewership, largely driven by the popularity of Japanese content creators.

Streaming Fighting Global

Stream HatchetJan 2025

Report13 pages

Shooter Games on Live Streaming Mini-Report

Shooter games remain a pillar of live streaming, accounting for 6.1 billion hours watched in 2024, though their total market share has declined by 6% since 2022.
Tactical shooters became the most-watched subgenre in 2023, with Valorant and Counter-Strike capturing 90% of that segment's viewership.
Battle royale viewership has halved since its 2020 peak, despite the sustained popularity of Fortnite.

Streaming Market Analysis Global+2

Stream HatchetJan 2025

Report46 pages

Yearly Live Streaming Trends Report 2024

The live streaming industry reached 35 billion hours watched in 2024, reflecting a stable 3% year-over-year growth rate as the market shifts toward long-term sustainability.
Kick grew its viewership by 45% in 2024 by leveraging aggressive revenue-sharing models and non-exclusive contracts to challenge Twitch’s market leadership.
The 'Just Chatting' category remains the dominant content type, accounting for nearly 15% of all platform activity across the industry.

Market Analysis Global AI+2

Stream HatchetJan 2025

Report31 pages

Influencer Marketing for Brands

Gen Z and Alpha audiences prioritize digital creators over traditional celebrities, requiring brands to shift from disruptive advertising to seamless integration within creator ecosystems.
Long-term ambassador programs and interactive live events in titles like Minecraft and League of Legends yield high interaction rates ranging from 13.4% to 31.8%.
Roblox has doubled its monthly viewership to 400 million users, highlighting the growing importance of immersive environments for fostering authentic connections with digital-native demographics.

Marketing Global Streaming

Stream HatchetJan 2025

Report11 pages

Crypto on Live Streaming Mini‑Report

The number of unique crypto-focused streaming channels doubled in the six months leading to late 2024, with YouTube channels surging from 31 in July 2024 to over 200 by June 2025.
India has become a primary hub for crypto content, hosting four of the top ten global creators who stream primarily on YouTube.
Bitcoin remains the most discussed asset with over 500,000 chat mentions in the first half of 2025, while Solana has emerged as the dominant secondary interest with 171,000 mentions.

Streaming Market Analysis Cross-Platform+3

Stream HatchetNov 2024

Report20 pages

Live Streaming Trend Report: Q3 2024

Total live-streaming viewership reached 8.5 billion hours in Q3 2024, marking a 12 percent year-over-year increase.
Kick emerged as the third-largest streaming platform with 534 million hours watched, representing a 103 percent growth rate and a 6.3 percent market share.
Twitch experienced a 4 percent decline in viewership during Q3 2024, even as it hosted record-breaking subscriber events like ironmouse’s 320,000-follower marathon.

Streaming Market Analysis Player Demographics+1

Stream HatchetSept 2024

Report20 pages

Live Streaming Trends Report: Q2 2024

The live streaming industry saw a 10% year-over-year growth in Q2 2024, reaching 8.5 billion total hours watched.
Twitch's market share dropped from 70% to 60%, while YouTube Gaming and Kick captured 23.4% and 5.5% of the market, respectively.
Viewership is decentralizing, with the top 5% of streamers now holding 86% of the market share, down from 98% in 2019.

Streaming Market Analysis Player Demographics+1

Stream HatchetJul 2024

Report20 pages

Stream Hatchet Q2 2024 Report

Live streaming viewership reached 8.5 billion hours in Q2 2024, representing a 10% year-over-year increase.
Twitch's market share of hours watched declined from 70% in Q2 2023 to 60% in Q2 2024.
YouTube Gaming grew to a 23% market share, while the platform Kick captured 5.5% of the total viewership.

Streaming Market Analysis Player Behavior+1

Stream HatchetJun 2024