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How developers can bring augmented reality games to the masses in 2019
Augmented reality represents a significant frontier for the gaming industry, yet the transition from experimental technology to mainstream consumer adoption remains a challenge.
- Mainstream AR adoption is currently hindered by the lack of established design standards and the friction caused by requiring users to scan physical surfaces to anchor virtual objects.
- Mobile AR platforms like ARKit and ARCore have expanded the potential user base to hundreds of millions of devices, yet developers struggle to move beyond simple 2D mechanic adaptations.
- Successful AR experiences currently rely on high-quality character design, the use of portals for immersive windows, and intuitive 3D navigation.
New fundraising strategies for games developers
Securing capital for mobile game development requires a strategic approach tailored to the specific lifecycle stage of a studio.
- Studios should transition from equity-based funding to debt financing once a title achieves positive unit economics, where the lifetime value of a user exceeds the customer acquisition cost.
- Debt financing serves as a non-dilutive tool that allows developers to scale user acquisition by leveraging receivables from app stores and ad networks as security.
- Venture capital is often the most expensive and time-consuming funding path, requiring founders to surrender equity and commit to high-pressure exit strategies.
Marketing after the feature
The marketing of mobile games requires a proactive, long-term strategy that extends well beyond the initial launch window.
- Platform featuring should be treated as a growth catalyst rather than a substitute for sustained marketing, as it provides a significant initial user influx but has limited long-term impact on organic growth.
- Success in securing features requires months of preparation, including early communication with platform representatives and the presentation of data-backed performance trends from soft launches.
- Developers must maintain a deep, ongoing content roadmap to satisfy the rapid consumption habits of high-tier players acquired through featuring, as a lack of content diminishes the value of the opportunity.
Games You Might Not Have Tried - ep 18 - Game Jam Edition! - Extra Credits
Game jams serve as vital incubators for experimental game design, providing a platform for developers to explore niche mechanics and abstract themes within constrained timeframes.
- Game jams function as essential incubators for experimental design by forcing developers to prioritize core mechanics over high-fidelity polish.
- The December game jam featured seven distinct titles—Anybody Home, INNST, Last Minute Delivery, Omnipresent, Retroactive, Grow, and White Elephant—all centered on the theme of 'presence'.
- Short-form development cycles demonstrate that meaningful player engagement can be achieved through singular, well-executed concepts rather than extensive production resources.
This is a Talk About Tutorials, Press A to Skip
The primary objective of this analysis is to define effective tutorial design in video games, arguing that the most successful instructional phases are those that are seamlessly integrated into the gameplay experience.
- Effective tutorial design prioritizes seamless integration into gameplay, replacing intrusive elements like pop-up windows and walls of text with organic, experience-based learning.
- Developers should leverage universal game literacy, such as color-coding for danger and established control schemes, to guide players intuitively without explicit instruction.
- Games like Half-Life 2 and the Super Mario series serve as benchmarks for success by introducing mechanics within safe, experimental environments that encourage organic discovery.
PUBG Mobile: October Revenue Analysis
PUBG Mobile demonstrated significant financial momentum in October 2018, generating approximately $22 million in global revenue across the App Store and Google Play.
- In October 2018, PUBG Mobile generated approximately $22 million in revenue, marking its second-highest monthly revenue since in-game monetization began in April 2018.
- During the three-day Halloween period at the end of October, PUBG Mobile's daily revenue across the App Store and Google Play surpassed that of Fortnite by $100,000.
- Despite the Halloween surge, Fortnite’s total October iOS revenue of $55 million remained 2.5 times higher than PUBG Mobile’s combined revenue across both platforms.
Candy Crush Friends Saga Stacks Up 10 Million Downloads in Its First Week
The launch of Candy Crush Friends Saga marked a significant milestone for King, as the title achieved over 10 million global downloads within its first week of release in October 2018.
- Candy Crush Friends Saga generated 10 million downloads during its first week of global availability following a year-long soft launch.
- The title grossed approximately $780,000 in its first seven days, significantly lower than the $1.7 million and $3.7 million earned by predecessors Jelly Saga and Soda Saga during their respective launch weeks.
- First-week download volume for the new title reached roughly 77% of Jelly Saga’s 13 million installs and 71% of Soda Saga’s 14 million installs.
How offline advertising can boost your mobile and digital acquisition performance
Offline advertising, particularly television, remains a potent but underutilized tool for scaling mobile user acquisition and digital brand growth.
- Only 4% of gaming brands currently use television advertising regularly, while 71% of the industry discounts the medium entirely.
- Nearly 50% of skeptics would consider television advertising if provided with evidence that performance can be accurately tracked and optimized.
- Television functions as a trust-building mechanism that, when synchronized with social media, significantly increases ad recall and purchase intent compared to digital-only strategies.
How to make Your First Game TODAY! - (Unity 3D)
Unity 3D serves as a robust entry point for aspiring developers, offering a comprehensive suite of tools for rapid prototyping and game creation.
- Master the Unity interface by utilizing the hierarchy, inspector, and project windows to organize assets and establish 3D environments.
- Implement movement by manipulating the Rigidbody component via user input, using the FixedUpdate method to ensure consistent physics behavior across different hardware.
- Use the SerializeField attribute to expose variables, allowing for real-time adjustments and faster iteration directly within the Unity editor.
5 Tips for Managing Mobile Marketing Agencies
Mobile app developers often outsource user acquisition to agencies during early scaling phases to prioritize product development.
- Maintain internal control over marketing infrastructure, analytics, and reporting to ensure you retain ownership of your data and can effectively evaluate agency performance.
- Establish unambiguous, metrics-oriented performance benchmarks in your statement of work based on your own business goals rather than accepting standards proposed by the agency.
- Retain ownership of the measurement process by using your own attribution and cost aggregation accounts to prevent conflicts of interest and ensure audit oversight.
Nippon Ichi Software: 25th Term Securities Report
Nippon Ichi Software achieved substantial financial growth during the fiscal year ending March 31, 2018, characterized by a 38.9% increase in consolidated net sales to approximately 4.74 billion yen and a dramatic 273.8% surge in net income to 508 million yen.
- Nippon Ichi Software reported significant fiscal growth for the year ending March 31, 2018, with net sales rising 38.9% to 4.74 billion yen and net income surging 273.8% to 508 million yen.
- Financial stability is supported by 3.02 billion yen in total net assets, 1.6 billion yen in cash equivalents, and a robust operating cash flow of 679.9 million yen.
- The company successfully expanded its market presence by prioritizing development for the Nintendo Switch and PlayStation 4 platforms alongside strategic growth in the smartphone gaming sector.
Fortnite Earns $100 Million in Its First 90 Days on Mobile
Fortnite achieved a significant financial milestone by generating $100 million in worldwide player spending on Apple’s mobile platform within its first 90 days of availability.
- Fortnite generated $100 million in worldwide player spending on Apple's mobile platform within its first 90 days following its March 15, 2018, launch.
- Despite an initial invite-only launch period, Fortnite reached the $100 million milestone significantly faster than competitors like Knives Out (173 days) and Honor of Kings (179 days).
- Fortnite's mobile revenue outperformed Knives Out by 335% and earned more than three times the revenue of Honor of Kings during their respective first 90 days on iOS.