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Sensor Tower
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This figure represents the game's second-highest monthly revenue since in-game monetization was introduced in April 2018.
PUBG Mobile demonstrated significant financial momentum in October 2018, generating approximately $22 million in global revenue across the App Store and Google Play. This figure represents a 5.8% month-over-month increase and marks the second-highest monthly revenue performance since the implementation of in-game monetization in April 2018. By the end of October, the title reached a cumulative lifetime revenue of $113 million and a total installation count of 240 million, with 22.3 million new downloads recorded during the month.
The analysis highlights a competitive shift in the mobile battle royale landscape, specifically regarding the rivalry with Fortnite. While Fortnite maintained a higher total monthly revenue of $55 million on iOS alone—outpacing PUBG Mobile’s combined platform revenue by a factor of 2.5—PUBG Mobile achieved a notable tactical victory during the Halloween period. Over the final three days of October, PUBG Mobile’s daily revenue surpassed that of Fortnite by $100,000, signaling strong player engagement during seasonal events.
These findings are derived from comprehensive store intelligence data, tracking global mobile application performance throughout October 2018. The data underscores the title's sustained growth trajectory and its ability to capture market share during peak promotional windows, despite the broader revenue lead held by its primary competitor in the mobile gaming sector.
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Sensor Tower · 2026
