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Interview with Yi Yuan, at Hiverlab: Southeast Asia

• Southeast Asia’s convergent-content market has shifted from speculative metaverse projects to a pragmatic, ROI-driven focus on augmented reality for marketing and tourism.
• Success in the region is measured by quantitative metrics including dwell time, interaction density, and social-virality indicators rather than technological novelty.
• Large-scale AR deployments are currently anchored by government funding and mobile-first infrastructure, utilizing WebXR and 5G networks to ensure scalability.