Mobile reports and market data
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Changing Navigation Mid-Flight: 'War Dragons', a UX Redesign on Mobile
The modernization of the mobile title War Dragons centers on a comprehensive user experience overhaul designed to resolve navigation inconsistencies and inefficient screen utilization.
- The 'War Dragons' UX redesign resulted in a 30% increase in time spent in-game, a 27% increase in daily active users (DAU), and a 10% improvement in early player retention.
- A phased rollout strategy—moving through concept, engineering, and testing phases—allowed the team to mitigate risk and gather continuous feedback while maintaining a live product.
- To modernize the 2015-era interface, the team replaced fragmented, undersized windows with standardized mobile design patterns, such as carousels and consistent sidebar navigation, to improve ergonomics and discoverability.
What will be the Winning Monetisation Mix in 2022? | PocketGamer.biz RoundTable
The mobile gaming industry is undergoing a fundamental transition toward hybrid monetization models, which integrate in-app purchases, subscriptions, and diverse advertising formats into a single, cohesive ecosystem.
- The mobile gaming industry is shifting toward hybrid monetization models that integrate in-app purchases, subscriptions, and diverse ad formats to capture value from both paying and non-paying users.
- Developers are increasingly treating ad engagement as a form of in-game currency, allowing players to choose between spending capital or time to progress.
- Rewarded videos and surveys have become standard, non-intrusive monetization tools that generate incremental revenue without negatively impacting player retention or immersion.
Theming for Live Ops Events: The Power of Modularity & Storytelling
Modular Live Ops frameworks serve as a critical strategy for boosting weekday engagement and long-term retention in mobile gaming.
- Implementing modular Live Ops frameworks can drive a 16–20% lift in ad ARPDAU and a 21–25% increase in daily minutes played.
- Modular systems allow small teams to launch new events within a three-to-four-week production cycle while simultaneously developing core game features.
- Operational efficiency is achieved by utilizing consistent, re-skinable components that can be adapted to any game genre.
Performance Comparison of Text-Based Game Prototypes Using GTmetrix
This study evaluates the performance of two web-based, text-driven game prototypes—Quest and Ink—to determine their viability for mobile users in Indonesia.
- The Ink platform outperformed Quest across PageSpeed and YSlow metrics, making it the superior choice for mobile-first deployment.
- Both Ink and Quest prototypes maintained page load times under 3.8 seconds across all tested mobile-simulated environments.
- Ink demonstrated higher technical efficiency by consistently maintaining smaller page sizes and fewer HTTP requests than Quest.
Design UI/UX Mobile Games for Left Hand Dominant People
This research investigates the relationship between hand dominance and user interface (UI) layout preferences in mobile gaming, specifically focusing on how left-handed users interact with standard, right-hand-centric game designs.
- Customizable UI is more effective than a one-size-fits-all mirrored layout, as individual preferences for button placement, size, and transparency vary significantly among players.
- Left-handed players reported higher satisfaction with standard right-handed layouts (4.18 mean score) than with mirrored layouts (2.41 mean score) in PUBG, indicating a high level of adaptability to existing designs.
- Developers should prioritize implementing fully customizable UI features, particularly in high-complexity genres like Battle Royale and MOBA, to ensure inclusivity.
Analysis of Factors Affecting Perceived Enjoyment and Customer Continuance Intention on Mobile Games Users
This study investigates the factors influencing perceived enjoyment and the subsequent intention of users to continue playing mobile games.
- Perceived enjoyment is the primary driver of continuance intention for mobile gamers, confirming that pleasure is the most significant predictor of sustained usage.
- Five specific attributes significantly boost perceived enjoyment: perceived ease of use, challenge, novelty, design aesthetics, and social interaction.
- The study utilized Partial Least Square-Structural Equation Modeling (PLS-SEM) to analyze data from 205 valid survey responses collected in the Jabodetabek region of Indonesia in early 2018.
Gamification Analysis in UI and UX for ParkingSpot Apps
This analysis explores the application of user interface (UI) and user experience (UX) design principles to the development of mobile parking applications, specifically addressing the challenges of navigating crowded urban environments like Jakarta.
- Effective UI/UX design in parking apps significantly reduces user frustration and time spent locating parking in high-density urban environments like Jakarta.
- The design process should utilize a seven-stage interaction framework to balance interface complexity with necessary geographic data tools like panning, zooming, and filtering.
- Visual design serves as a functional requirement for navigation efficiency and emotional response rather than a purely aesthetic choice.
Framework of Mobile Game Design as an Assistive Technology for Children with Motor Disabilities
This research proposes a specialized design framework for mobile games intended to improve accessibility for children with motor disabilities.
- Integrating machine learning-based hand posture recognition into mobile game interfaces allows developers to map limited physical movements to functional in-game commands.
- A prototype hand posture recognizer using the Xgboost algorithm achieved 98.48% training accuracy and 96.76% testing accuracy across five distinct hand postures.
- The model was trained on a dataset of 74,975 samples collected from 12 participants, validating the technical feasibility of adaptive input systems.
Gamification Analysis for Motivation and Engagement Using Running Apps: 2018
This analysis examines the role of gamification in mobile running applications, focusing on how game-design elements—such as points, levels, rankings, and social rewards—influence user motivation, engagement, and brand loyalty.
- The gamification market saw significant growth between 2013 and 2016, with projections indicating an increase in value from $522 million to $2.83 billion.
- Running applications function as effective marketing channels by utilizing social networks and immediate feedback loops to build brand communities and long-term customer commitment.
- User engagement in fitness apps is driven by three primary categories: content-oriented functional feedback, relationship-oriented social validation, and self-oriented competition and status.
Evaluation of User Experience in Translator Applications: Banjar-Indonesian and Indonesian-Banjar
This research evaluates the user experience of two mobile augmented reality (AR) translator applications, BandoAR and NdoBAR, designed to facilitate communication between Banjar and Indonesian speakers.
- BandoAR and NdoBAR achieved high user satisfaction ratings of 4.91 and 4.89 respectively on a five-point Likert scale, earning a 'Very Strongly Agree' predicate for their performance.
- The applications effectively utilize optical character recognition (OCR) and markerless tracking technology to provide real-time translation for Banjar and Indonesian speakers.
- User feedback identified the 'desirable' dimension as the primary area for improvement, specifically citing the need for better font selection and color combinations during text detection.
Revitalizing Face-to-Face Local Gaming Experience through Mobile Mini Games
The authors, computer science researchers at Bina Nusantara University in Jakarta, Indonesia, describe building a playable local multiplayer party mini-game prototype in Unity for iOS, with Android as an alternative platform.
- In the user acceptance test, 92% of respondents answered "Yes" when asked whether the game encourages face-to-face communication between each player.
- Among the six aspects, 41% of respondents (11 people) picked multiplayer support as the one to encourage interaction with friends.
- Before development, 48% of survey respondents said face-to-face communication had really degraded, and 28% said it had degraded by a bit.
UI/UX Mobile Games Transformation towards Translated Language: Case Study Ragnarok Mobile Eternal Love
This research examines the challenges of adapting mobile game user interface (UI) and user experience (UX) designs when translating games from Chinese to languages using Latin-based alphabets, such as English and Indonesian.
- Transitioning fixed-layout UIs from Chinese to Latin-based languages creates a significant initial learning curve for players, requiring an average of 1.35 minutes per navigation task during the first session.
- User efficiency improves dramatically over time, with task completion times dropping from 5.4 minutes to 27.84 seconds after one week of consistent gameplay.
- Icon-based navigation is a viable strategy for maintaining fixed UI layouts when translating between languages with different text orientations, such as vertical Chinese and horizontal Latin scripts.
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