Last War
Game
107 documents in the library are about Last War, from writers such as Sensor Tower, Mobilegamer.biz and Two & a Half Gamers. Each has a summary and key insights with the page they come from.
Connections
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Key figures from the reports
Major mobile titles are seeing significant revenue declines, including Last War: Survival (-24% MoM) and eFootball (-29% MoM), with the former's monthly revenue dropping to less than a third of its February peak.
GameDev Reports, 2026 · Weekly Gaming Reports Recap: October 5 - October 9, 2026
September mobile market data shows significant revenue declines for top titles, with Last War earning $43 million compared to $135 million in early 2024, and Royal Match posting its lowest in-app purchase revenue since June 2023.
Mobilegamer.biz, 2026 · Google Playground, AppLovin’s court battles, Scopely’s next game and plenty more, p. 14
Pokémon GO revenue dropped 50% month-over-month to $50.2 million following the conclusion of its anniversary celebrations, while Last War: Survival continued a five-month decline to $56.7 million.
AppMagic, 2026 · Top Mobile Games by Revenue and Downloads: August 2026
Last War: Survival experienced a 25.4% decline in revenue and dropped to No. 8 in the revenue rankings, reflecting a broader trend where several established leaders saw decreased earnings in July.
SocialPeta, 2026 · July 2026 Mobile Game Rankings: Football Filled Downloads, Pokémon GO Lifted Revenue
In 2025, Pokémon TCG Pocket and Last War: Survival led the market in revenue with $326.1 million and $326.0 million respectively, though Pokémon TCG Pocket's revenue cooled to eighth place by mid-2026.
Udonis, 2026 · Top Grossing Mobile Games in Japan (2025 & 2026)
Documents about Last War
Weekly Gaming Reports Recap: October 5 - October 9, 2026
The global gaming market is poised for steady expansion, with projections indicating a total valuation of $229.1 billion by 2030.
- Mobile marketing costs rose in Q2 2026, with average CPI increasing 8.47% to $1.25 and CPM rising 13% to $2.86.
- Major mobile titles are seeing significant revenue declines, including Last War: Survival (-24% MoM) and eFootball (-29% MoM), with the former's monthly revenue dropping to less than a third of its February peak.
- The launch rate for new free-to-play (F2P) live-service games has slowed significantly, dropping from an average of 21.3 titles per year in 2020–2022 to 14.7 titles in 2023–2025.
Google Playground, AppLovin’s court battles, Scopely’s next game and plenty more
The mobile gaming industry is currently navigating significant shifts in platform technology, legal scrutiny, and market consolidation.
- Scopely is reportedly developing 'Project Comet,' a cross-platform action RPG based on the Marvel IP, intended to compete with Genshin Impact.
- AppLovin faces two major legal challenges: an anti-competitive lawsuit from Unity and a lawsuit from San Diego County alleging the company served inappropriate ads to children and collected sensitive data from their devices.
- Google has announced 'Google Playground,' an AI-powered game creation tool integrated with Unity Spark, signaling a strategic push into web-based gaming outside traditional app stores.
Top Mobile Games by Revenue and Downloads: September 2026
The mobile gaming market experienced a notable contraction in high-end revenue generation during September 2026, as evidenced by a significant reduction in the number of titles surpassing the $100 million monthly revenue threshold.
- Honor of Kings was the only mobile game to exceed $100 million in revenue during September 2026, earning $135 million despite a 12% month-over-month decline.
- PUBG MOBILE experienced a significant 50% revenue drop in September, falling from $109.9 million in August to $55.2 million.
- Roblox remains the only title to rank in the top 15 for both revenue ($98 million) and downloads (20.4 million).
‘Tis the Season: Holiday Live-Ops in 2026
The landscape of live-ops in 2026 reflects a fundamental shift away from reliance on the traditional calendar toward a strategy centered on proprietary, game-specific milestones.
- Games now generate higher revenue and engagement from their own 'manufactured' calendar events than from traditional holidays; for example, Fortnite's Chapter 7 launch event saw a 300% increase in monthly peak players compared to the prior month.
- Christmas week in mobile gaming primarily drives new user acquisition rather than increased spending, with a 1.41x lift in downloads compared to a modest 1.05x lift in revenue.
- Black Friday consistently delivers a 1.19x revenue lift across mobile titles globally, functioning as a reliable commercial event because it leverages existing consumer shopping habits rather than thematic in-game content.
Weekly Gaming Reports Recap: September 7 - September 11, 2026
This weekly industry summary provides a comprehensive overview of global gaming market performance for early September 2026, synthesizing data from mobile, PC, and console sectors.
- August 2026 mobile gaming saw five titles exceed $100 million in revenue, led by Honor of Kings ($144.5 million) and PUBG Mobile ($138.5 million), while Roblox slipped to fifth place with $100.6 million.
- Steam experienced a record-breaking volume of new releases in late August 2026 with 720 titles launching in one week, though 74% failed to reach ten reviews and only 10 games surpassed 1,000 reviews.
- Southeast Asia's gaming market is projected to reach over 300 million players in 2026, with Thailand expected to surpass $2 billion in annual player spending by the end of the year.
Games on iPhone Duo, Lego builds mobile arm, more App Store news, August’s top performers and more
The mobile games industry is currently navigating significant shifts in hardware, corporate strategy, and market performance.
- Apple's new iPhone Duo features a 7.6-inch Super Retina XDR display, an A20 Pro chip with a seven-core GPU, and performance metrics claiming up to 40% faster graphics and 35% better sustained performance than the iPhone 17 Pro.
- Reports indicate that new Apple leadership, including App Store boss Eddy Cue and CEO John Ternus, are seeking to increase App Store revenue, a strategy that reportedly contributed to the departure of former head Phil Schiller.
- LEGO Digital Play has acquired Offroad Games, the developer behind Chrome Valley Customs, as part of an expansion of its London-based mobile gaming division.
Top Mobile Games by Revenue and Downloads: August 2026
The mobile gaming market in August 2026 demonstrated significant shifts in both revenue generation and user acquisition.
- Honor of Kings maintained its lead in August 2026 with $152.7 million in revenue, marking its second consecutive month exceeding $150 million.
- Gossip Harbor achieved its best performance to date, securing second place with $112.3 million in revenue.
- Five mobile games surpassed the $100 million revenue threshold in August, an increase from three games in July.
Japan Gaming 2026: The Games, Strategies, and IP Defining a Global Powerhouse
The Japanese gaming market remains a premier global powerhouse, characterized by high-value monetization and a mature player base that prioritizes engagement over sheer download volume.
- Japan’s mobile gaming market generated over USD $10 billion (¥1.56 trillion) in IAP revenue over the 12 months ending July 2026, maintaining its status as the second-largest market in Asia despite a 5.1% year-over-year revenue decline.
- Mobile game downloads in Japan reached 585 million in the 12 months ending July 2026, a 5.4% year-over-year decrease that reflects a mature market prioritizing high-value engagement over new user acquisition.
- The title 'eFootball' became Japan’s highest-grossing mobile game from January through July 2026, driven by World Cup-related live operations that contributed to an 8% growth in the realistic sports subgenre.
📡 Century's Hidden "Innovation" Account & What's Brewing in Soft Launch
The mobile gaming industry is currently defined by a pervasive trend of mechanical homogenization, where major publishers prioritize the rapid deployment of proven templates over original design.
- Major publishers like Century Games are utilizing secondary accounts to execute 'clone rushes,' scaling portfolios of merge and 4X strategy titles by reskinning proven mechanical templates.
- The industry is shifting away from traditional hyper-casual models, forcing legacy firms like Say Games and Voodoo to pivot toward hybrid-casual models and web-based revenue streams to offset declining download volumes.
- Publishers are increasingly integrating high-performing mini-game mechanics, modeled after the 'Last War' framework, to capture market share within saturated genres.
The U.S. Video Game Market: July 2026
The U.S. video game market experienced a notable contraction in July 2026, with total consumer spending falling 10% year-over-year to $4.5 billion.
- U.S. video game spending fell 10% year-over-year in July 2026 to $4.5 billion, with the market currently tracking 2% behind 2025 levels through the first seven months of the year.
- Hardware spending dropped 29% year-over-year to $282 million, marking the worst July performance for the sector since 2020.
- Hardware unit sales declined 39% compared to July 2025, while the average price of a new system rose 16% to $542, contributing to the sales slump.
Apple's EU App Store changes, Supercell, PUBG, MTG, Poinpy, Gamescom, July's top games, more
The mobile gaming industry is currently navigating significant regulatory shifts, most notably Apple’s revised EU App Store terms.
- Apple has introduced new EU App Store terms that include a 15-20% commission for alternative payment processing and a 5% fee for apps distributed via alternative stores, though critics like Epic Games argue these changes violate the Digital Markets Act by maintaining high 'junk fees' and friction.
- Pokémon Go experienced its best revenue month since June 2022, with July 2026 in-app purchase earnings exceeding $100 million due to 10th-anniversary events and live-ops.
- Supercell is considering the future of its monster-hunting game 'Mo Co' after a recent reboot failed to meet performance expectations, though the company currently views a total shutdown as unlikely.
July 2026 Mobile Game Rankings: Football Filled Downloads, Pokémon GO Lifted Revenue
The mobile gaming market in July 2026 was defined by event-driven performance, with significant disparities between download volume and revenue generation.
- Global mobile game revenue for the top 10 titles grew 4.3% to $795.3 million in July 2026, driven largely by Pokémon GO entering the chart at No. 2 with $108.6 million in revenue during its tenth-anniversary month.
- Global downloads for the top 10 games declined 7.1% to 162.3 million, as the market saw a shift toward event-led titles rather than broad expansion.
- The FIFA World Cup significantly impacted the download charts, with Soccer Superstar, Football League 2026, and eFootball all entering the global top 10.
Companies behind it
As the documents state it.