Supercell
Supercell is a Finnish mobile game developer and publisher behind Clash of Clans, Clash Royale and Brawl Stars. It is represented here by an article on live operations for Brawl Stars.
Documents
Supercell 2024 Financial Results
Supercell achieved record financial performance in 2024, reporting $3 billion in revenue and $947 million in EBITDA, representing year-over-year growth of 77% and 78%, respectively.
- Supercell reported record 2024 financial results with $3 billion in revenue, representing a 77% increase over 2023.
- EBITDA grew by 78% year-over-year to $947 million, with the company shifting to reporting figures 'before deferral' for greater transparency.
- Brawl Stars served as a primary growth driver, with the six-year-old title seeing significant increases in players, engagement, and revenue.
Brawl Stars: Driving Massive Liveops Success
Supercell’s mobile title, Brawl Stars, has achieved a significant performance resurgence more than five years after its initial December 2018 launch.
- Supercell’s Brawl Stars experienced a significant performance resurgence, with daily net revenue increasing nearly 6x from approximately $435,000 on December 7, 2023, to $2.4 million by February 1, 2024.
- The game’s recent performance metrics, including revenue and downloads, have returned to levels not seen since May 2021.
- The revenue surge is attributed to a combination of strategic live operations updates, product strategy shifts, and a substantial holiday-driven spike.
Reports about Supercell
389 documents by other writers name Supercell in the title or summary.
- Founded
- 2010
- Country
- Finland
- Games
- Hay Day, Clash Royale, Brawl Stars, Clash of Clans, Rush Wars, Clash Quest, Clash Heroes, Smash Land
Company data from IGDB.com
EA shuts down BioWare and Supercell buys Metacore | Week in Mobile Games
The mobile gaming industry is currently navigating a period of significant structural change, characterized by studio closures, strategic acquisitions, and a shift in how developers approach user acquisition and market viability.
- Electronic Arts is closing BioWare and laying off approximately 400 employees to prioritize established live-service franchises like Apex Legends and Battlefield over high-budget single-player projects.
- Supercell has fully acquired Metacore, the developer of Merge Mansion, to bring the title under direct management following a long-standing financial partnership.
- Mika Games has launched a $10 million funding initiative specifically designed to support mobile studios during the soft-launch phase by financing user acquisition testing.
🚨📢BREAKING NEWS: BioWare Shutdown 😱, PEGI 16 rating on lootboxes, Griffin Gaming film studio
The current landscape of the gaming industry is marked by significant structural shifts, including major corporate restructuring, regulatory tightening, and evolving investment strategies.
- Electronic Arts has initiated a major restructuring that includes the closure of the BioWare studio following the underperformance of Dragon Age: The Veilguard.
- Apple’s App Store review process is facing significant delays, with wait times extending to several weeks due to an influx of over 50,000 AI-generated submissions per day.
- The Pan European Game Information (PEGI) agency has implemented a new policy requiring a 16+ rating for games featuring paid loot boxes, a mandate that now applies to titles like Pokémon TCG Pocket.
Apple app review woes, EA job cuts, Supercell, Monopoly Go and more
The mobile gaming industry is currently navigating significant operational shifts, ranging from platform-level bottlenecks to major corporate restructuring.
- Apple’s App Store review times have extended from 24–48 hours to several weeks due to a surge in AI-generated submissions, disrupting developer roadmaps while Google Play remains unaffected.
- Scopely emerged as the top-earning U.S. publisher in Q3 with $507 million in revenue, bolstered by Monopoly Go, which generated $41 million in Q3 licensing earnings for Hasbro.
- Electronic Arts is cutting 400 jobs, representing 3% of its global workforce, as part of a restructuring plan following its transition to private ownership.
Why Supercell couldn’t save Squad Busters and Google's AI game maker | Week in Mobile Games podcast
The mobile gaming landscape is currently defined by a tension between established intellectual property expansion and the integration of generative artificial intelligence.
- Supercell is discontinuing Squad Busters on December 14th, marking its first global launch failure despite the title reaching 58 million downloads and $67 million in lifetime revenue.
- Squad Busters failed to sustain long-term engagement due to a combination of convoluted gameplay mechanics and ineffective monetization strategies.
- Google’s Playground is attempting to democratize game development through text-to-game generation, though current iterations lack the mechanical depth and visual variety to compete with professional ecosystems like Roblox.
🚨📢BREAKING NEWS: New Adnetwork AdSURGE is here, Supercell Kills Squad Busters, Ubisoft Quits Mobile
The mobile gaming industry is currently experiencing a significant shift characterized by the emergence of new ad-tech infrastructure and a wave of high-profile project cancellations.
- Miniclip, in partnership with Tencent and Easybrain, has launched AdSurge, a new ad network leveraging first-party data to compete in the mediation and ad-tech space currently dominated by AppLovin and Unity.
- Supercell is shutting down Squad Busters, with the game being pulled from stores on December 1 and servers closing on December 14, marking a rare global launch failure for the studio.
- Ubisoft is exiting mobile game development in Europe, highlighted by the closure of its Helsinki-based studio RedLynx and the cancellation of Rainbow Six Mobile.
What’s going on at Rovio, Miniclip’s new ad network, Squad Busters’ last rites, RedLynx closes, more
The mobile games industry is currently undergoing a period of significant restructuring, characterized by studio closures, project cancellations, and a strategic pivot toward established intellectual property.
- Mobile game spending declined by 7% in Q3, with only three of the top 20 grossing titles being less than two years old, highlighting a significant barrier to entry for new games.
- Major publishers are aggressively pruning portfolios, resulting in the cancellation of Supercell’s Squad Busters, Ubisoft’s Rainbow Six Mobile, and Fingersoft’s Lego Hill Climb Adventures.
- Ubisoft is closing its Helsinki-based studio RedLynx as part of a broader industry trend of studio closures and project cancellations.
Gaming Weekly Premium Digest #40: 28 September–4 October 2026
The gaming industry experienced a period of market volatility between September 28 and October 4, 2026, characterized by mixed stock performance across 59 tracked companies.
- AppLovin shares fell 13.7% after a San Francisco court denied its request for a temporary restraining order against Unity’s Ad Quality SDK, with the legal dispute now moving to private arbitration.
- General Intuition raised $220 million at a $6.2 billion valuation, representing a 2.7x increase in valuation since June, driven by its library of gameplay clips from Medal.
- EU consumer regulators launched coordinated actions on September 30 against nine gaming companies, including King, Supercell, Mojang, and Riot Games, regarding the management of in-game currencies.
Google Playground, AppLovin’s court battles, Scopely’s next game and plenty more
The mobile gaming industry is currently navigating significant shifts in platform technology, legal scrutiny, and market consolidation.
- Scopely is reportedly developing 'Project Comet,' a cross-platform action RPG based on the Marvel IP, intended to compete with Genshin Impact.
- AppLovin faces two major legal challenges: an anti-competitive lawsuit from Unity and a lawsuit from San Diego County alleging the company served inappropriate ads to children and collected sensitive data from their devices.
- Google has announced 'Google Playground,' an AI-powered game creation tool integrated with Unity Spark, signaling a strategic push into web-based gaming outside traditional app stores.
AI's insane PR machine, Zynga's failed Supercell deal & EU regulation | Week in Mobile Games podcast
The mobile gaming industry currently faces a period of significant regulatory pressure and strategic introspection.
- The European Consumer Protection Cooperation (CPC) has targeted major publishers including King, Supercell, Mojang, Activision Blizzard, and Ubisoft over concerns regarding in-game virtual currency practices.
- Proposed EU Kids Act regulations threaten common mobile engagement mechanics, specifically targeting daily login bonuses and activity streaks that may undermine a child's decision to stop playing.
- Mark Pincus revealed that Zynga considered a $400 million acquisition of Supercell in 2012, a move that would have significantly altered Zynga's trajectory during its struggle to transition from browser to mobile gaming.
Snapchat: 37% Cheaper Installs
The mobile gaming industry faces increasing saturation as user acquisition (UA) managers rely heavily on a narrow set of dominant platforms, leading to rising costs.
- Supercell achieved a 37% lower CPI and a 19% higher ROAS by testing playable ads on Snapchat as a supplement to their existing business-as-usual campaigns.
- Snapchat’s internal Q1 2026 data indicates a platform-wide ROAS of 7.03, outperforming Meta (6.87) and TikTok (6.02).
- Snapchat claims a 106% headroom for increased investment, suggesting that the platform currently offers underutilized, cost-effective inventory for advertisers.
Mario Kart Tour, Minecraft Blast, Zynga + Supercell deal blocked, games on Instagram(...?), more
The mobile games industry is currently characterized by significant shifts in platform strategy, studio consolidation, and the sunsetting of long-running titles.
- Zynga founder Mark Pincus revealed that a 2012 deal to acquire Supercell for $400 million was blocked by the Zynga board, a decision he now cites as a major strategic regret.
- Nintendo has officially closed Mario Kart Tour after seven years, during which the game generated approximately $270 million in revenue from 276 million downloads, with 39% of revenue originating from the US.
- Supercell has returned its underperforming title 'Mo co' to beta development, placing it in 'low maintenance mode' with no new content planned until a major update arrives later this year.
Weekly Industry Round-up: Games on Instagram, King Strikes, and Beta Updates
This weekly industry update provides a comprehensive overview of significant developments within the mobile gaming sector as of late September 2026.
- Meta announced 'Horizon Create,' an app allowing users to generate and publish games directly to Instagram and Facebook platforms.
- King has avoided recent Microsoft/Xbox layoffs and successfully averted planned strikes by reaching an agreement with Swedish labor unions.
- Supercell’s monster-hunting title 'Mo.co' has returned to beta testing in a 'low maintenance' mode as the development team continues to iterate on features.