Google

Mobile Gaming 2022-2024

• Mobile gaming revenue growth is decoupling from user acquisition, with Google Play revenue rising 10% and iOS revenue growing 12% in 2023–2024 despite stagnant or slowing download volumes.
• Market power remains highly concentrated, as the top ten publishers continue to capture the vast majority of earnings despite the overall acceleration in consumer spending.
• The mobile ecosystem is shifting toward a maturity model where revenue increases are driven by monetization depth and brand loyalty rather than the expansion of the total user base.