Clash of Clans
141 documents in the library are about Clash of Clans, from writers such as PocketGamer.biz, Sensor Tower and GameRefinery, the newest from 2026. Each has a summary and key insights with the page they come from.
Clash of Clans is an addictive mixture of strategic planning and competitive fast-paced combats. Raise an army of Barbarians, War Wizards, Dragons and other mighty fighters. Join a clan of players and rise through the ranks, or create your own Clan to contest ownership of the Realm.
- Released
- Aug 2, 2012
- Developer
- Supercell
- Genres
- Real Time Strategy (RTS), Strategy
- Platforms
- Android, iOS
- Links
- Official site, Wikipedia
Game data from IGDB.com
Key figures
Clash of Clans remains the company’s primary revenue anchor, consistently serving as the top-earning title for over a decade despite a gradual decline from its $1.36 billion peak in 2015.
Udonis, 2025 · Supercell Revenue by Year (2015 – 2025)
Celebrity-driven marketing can trigger significant short-term growth, such as Royal Kingdom’s 112% download surge or Clash of Clans’ $2.15 million single-day IAP spike from the 'Clashamania' campaign.
Gamesforum, 2025 · Mobile Gaming: Casual, p. 20
Brawl Stars dominated the event's viewership, accounting for 91.3% of the total 7.9 million hours watched, while Clash Royale and Clash of Clans contributed only 5.5% and 3.2% respectively.
Stream Hatchet, 2024 · Supercell’s SuperFest: A New Mobile Esports Event
Mobile game publishers are increasingly using external web stores to bypass the 30% transaction fees charged by Apple and Google, with major titles like Clash of Clans, Game of Thrones: Conquest, and Star Wars: Galaxy of Heroes adopting the practice.
GameRefinery, 2023 · Can You Unlock More and Spend Less by Going Around the App Stores?
Clash of Clans experienced a significant performance surge in October 2022, with revenue rising 59% month-on-month to $3.4 million following the Town Hall 15 update.
Sensor Tower, 2022 · Top Grossing Mobile Games in Southeast Asia: October 2022
Documents about Clash of Clans
Analyst Bulletin: Mobile Game Market Review July & August 2026
The mobile gaming landscape during July and August 2026 demonstrated a marked departure from traditional seasonal lulls, characterized by aggressive LiveOps strategies and structural innovation.
- The New York Times Games reached ninth place in the revenue charts on August 28, 2026, driven by a 75% discount on first-year subscriptions.
- Marvel SNAP experienced a doubling of iOS downloads compared to its pre-launch baseline following the introduction of a new Draft Mode, which features roguelike mechanics and deck upgrades.
- Mobile games like Coin Master, Dice Dreams, and Disney Solitaire are increasingly utilizing 'chain-offer' mechanics that lock milestone reward progress behind real-money purchases.
Analyst Bulletin: Mobile Game Market Review February 2026
The mobile gaming landscape in February 2026 reflects a period of significant innovation, characterized by the convergence of disparate genres and the refinement of live-service engagement strategies.
- The mobile market is shifting toward hybrid-genre titles that blend casual, tycoon, and social mechanics into midcore and strategy games to improve retention and monetization.
- Titles like Sunday City: Life Simulator have successfully utilized hybrid mechanics, specifically combining casino-style gameplay with tycoon elements, to reach the top 200 grossing charts.
- High-profile releases like Rainbow Six Mobile are achieving high download volumes on US iOS but struggling to convert initial interest into sustained revenue due to UI complexity and tactical depth.
How Developers Actually Reach Players in 2026 | Chirag Ambwani Interview
The mobile gaming industry remains robust, with global revenue exceeding $90 billion when accounting for web store transactions, marking a significant post-pandemic recovery.
- Mobile gaming revenue remains robust, exceeding $90 billion when accounting for Apple, Google, and web store revenue, marking its strongest performance since the pandemic.
- Asia-based publishers, particularly from China, now account for more than 50% of top-grossing mobile games in Western markets.
- Blended monetization—combining in-app purchases, subscriptions, and rewarded advertising—is now the standard strategy to capture value from the 90% of users who do not make traditional in-app purchases.
Fastest-Growing Esports Games of 2025
The global esports landscape underwent a significant transformation in 2025, characterized by the successful integration of new competitive titles and the strategic revitalization of established legacy franchises.
- Honor of Kings achieved the highest year-over-year growth in total hours watched among the top twenty esports titles in 2025, cementing its leadership in the mobile sector.
- The 2025 esports landscape was defined by a shift toward mobile-first titles and the revitalization of legacy franchises like Clash Royale and Clash of Clans through consistent ecosystem updates.
- New competitive titles, most notably Marvel Rivals, successfully integrated into the market by leveraging existing player bases and transitioning standalone modes into independent esports.
Supercell's New "BOAT GAME" - First Impressions. Cool Idea or Dead on Arrival?
Supercell’s latest experimental project, a twin-stick shooter centered on maritime exploration and resource extraction, represents a pivot toward a PvE-to-PvPvE gameplay loop.
- Supercell's new maritime twin-stick shooter is currently struggling with imprecise mobile controls, shallow progression systems, and an underdeveloped economy that lacks clear monetization features.
- The project utilizes a PvE-to-PvPvE gameplay loop where players extract resources and face high-stakes theft, but it currently prioritizes short-term engagement over the long-term retention strategies required for a global launch.
- Supercell is facing a strategic crossroads as it struggles to replicate the success of legacy titles like Clash of Clans and Clash Royale in an increasingly competitive mobile market.
Inside Supercell: Old Guard, Rotating GMs, Sparks, Labs, and Silos.
Supercell faces significant internal and strategic challenges as it navigates a period of organizational transition and pressure to deliver sustainable growth.
- Supercell is currently dependent on legacy franchises like Clash of Clans, Clash Royale, and Brawl Stars to drive revenue, raising concerns about the long-term sustainability of its growth model.
- The company has struggled to launch new successful titles, leading to internal frustration regarding the handling of projects like Squadbusters and Clash Mini.
- Internal operations are hampered by a fragmented culture, geographic silos, and an entrenched old guard that is perceived as resistant to necessary organizational change.
Supercell Revenue by Year (2015 – 2025)
Supercell has established itself as a dominant force in the mobile gaming industry, generating over $13.58 billion in total lifetime revenue as of 2026.
- Supercell’s annual revenue has experienced a long-term downward trend since its peak in 2015 ($1.9 billion), hitting a low of $788.5 million in 2023 before rebounding to $1.45 billion in 2024.
- Brawl Stars is the company’s most volatile asset, experiencing a significant resurgence in 2024 with $678.5 million in revenue, more than doubling its 2023 performance.
- Clash of Clans remains the company’s primary revenue anchor, consistently serving as the top-earning title for over a decade despite a gradual decline from its $1.36 billion peak in 2015.
BBC Interview Reveals Supercell’s Next Move!
Supercell is currently navigating a period of strategic transition, characterized by a push for bold innovation and a potential move toward an initial public offering.
- Supercell is signaling a potential IPO by shifting its communication strategy toward institutional investors, emphasizing AI integration and risk-taking via new labs in Helsinki and San Francisco.
- The company’s portfolio performance has declined by approximately 20% when comparing the first half of 2024 to the same period in 2025.
- Brawl Stars revenue has experienced a sharp correction, falling from a peak of $80 million to roughly $40 million in monthly revenue.
TWIG #337 Supercell's AI Ruse and Microsoft’s Muddled Xbox Strategy
The global gaming industry is currently navigating a period of significant structural instability, characterized by widespread layoffs and a strategic pivot among major players.
- Microsoft’s Xbox division faces a critical strategic impasse characterized by stagnant Game Pass subscriptions, declining hardware market share, and shrinking software margins.
- Supercell is experiencing revenue declines in flagship titles like Brawl Stars and Clash of Clans, leading to concerns that its pivot toward AI-driven innovation is a distraction from core operational challenges ahead of a potential IPO.
- Netflix is pivoting away from high-budget gaming ambitions to adopt a casual, low-engagement model similar to Apple Arcade.
Mobile Gaming: Casual
The analysis demonstrates that casual mobile gaming has entered a phase of mature monetization and strategic diversification.
- Casual mobile gaming is shifting toward higher revenue per user, with IAP revenue projected to grow from $16.8 billion to $22.9 billion by the end of 2025 despite a fluctuating download volume.
- Market leaders demonstrate divergent monetization strategies: Royal Match ($540M) and Monopoly Go! ($431M) rely exclusively on IAPs, while Candy Crush Saga ($421M) successfully integrates advertising.
- Playrix’s portfolio approach, utilizing a suite of titles like Township and Gardenscapes, generated a combined $554 million, proving the effectiveness of hybrid monetization and established franchise management.
Clash of Clans Player Count, Revenue & Stats
Clash of Clans remains a dominant force in the mobile strategy genre, characterized by high player retention and consistent long-term revenue generation.
- Clash of Clans maintains a massive, stable player base with an average of 21.5 million monthly active users (MAU), peaking at 105.9 million in December 2024.
- The game demonstrates strong daily engagement, averaging 6.5 million daily active users (DAU) with a 2.5% growth in DAU over the 18-month period ending in June 2025.
- Supercell’s title remains a top-tier earner, with monthly revenue frequently exceeding $25 million and peaking at over $36 million in early 2024.
Analyst Bulletin: Mobile Game Market Review December 2024
The mobile game market in December 2024 was characterized by significant content expansions and innovative live event strategies across both casual and midcore genres.
- Pokémon TCG Pocket experienced a 470% spike in daily US revenue on December 17, 2024, following the launch of its first card pack expansion containing 68 new cards.
- Brawl Stars launched its first-ever collaboration with Disney Pixar to bring Toy Story content to the game, featuring a 14-day login event that provided players with a fully upgraded Buzz character for free.
- Monopoly GO! scaled its live operations by launching its largest partner event to date, the 'Haunted Mansion' event, which required eight players to complete collaborative tasks.