NineBot Named Title Sponsor of LNG Esports for Worlds 2023

The League of Legends Pro League (LPL) team LNG Esports has secured a title sponsorship deal with NineBot, a manufacturer of electronic motorcycles and a brand of Segway, for the duration of the 2023 League of Legends World Championship. As part of this partnership, the team has officially rebranded to "LNG NineBot" for the tournament, with the sponsor’s branding prominently featured on the front and back of team jerseys. While the financial terms of the agreement remain undisclosed, the move highlights the ongoing trend of high-profile commercial partnerships within the Chinese professional esports landscape.

LNG Esports is the esports division of the Chinese apparel brand Li-Ning, which serves as the exclusive apparel provider for the LPL. This sponsorship aligns with a broader industry pattern where top-tier LPL organizations competing at Worlds 2023—including Weibo Gaming, Bilibili Gaming, and Jing Dong Gaming—are backed by major technology, e-commerce, or media conglomerates.

This collaboration represents a strategic expansion for NineBot, which has previously established a presence in the esports sector through sponsorships of All Gamers’ teams in Honor of Kings and Peacekeeper Elite. The deal underscores the continued integration of consumer technology brands into competitive gaming, leveraging the visibility of global events like the League of Legends World Championship to reach key demographics.