Team Vitality Reveals Two Year Partnership With Kia France

Paris-based esports organization Team Vitality has entered into a two-year partnership with Kia France. This agreement designates the automaker as the official supplier for the organization’s League of Legends European Championship (LEC) and Ligue Française League of Legends (LFL) teams. While the financial terms of the deal remain undisclosed, the collaboration marks a significant expansion of the existing relationship between the two entities, following a previous marketing campaign in 2021.

The partnership centers on a promotional initiative titled "The Lane of Mouvement," which aims to engage French audiences through original video and social media content. As part of the agreement, Kia branding will be prominently featured on the jerseys of both the LEC and LFL teams, as well as across the organization's digital and video channels. This move aligns with Kia’s broader strategy in the competitive gaming sector, as the company already maintains an official partnership with the LEC.

This deal adds to Team Vitality’s extensive portfolio of corporate sponsors, which includes brands such as ALDI, Samsung, JBL Quantum, and Secretlab. By securing this regional partnership, Team Vitality continues to strengthen its commercial presence within the European esports landscape, leveraging its competitive League of Legends teams to facilitate brand integration for its partners.