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GameSquare Launches Moonlight Studios
GameSquare Holdings has officially launched Moonlight Studios, a new division dedicated to developing branded game content within popular platforms such as Fortnite, Roblox, and Grand Theft Auto.
- GameSquare Holdings has launched Moonlight Studios, a new division dedicated to developing branded game content within platforms such as Fortnite, Roblox, and Grand Theft Auto.
- The studio is led by former professional Fortnite player Kyle “Kazify/Kaz” Rapozo and has been operating in stealth mode for approximately six months prior to its public announcement on January 25, 2024.
- Moonlight Studios will leverage the resources of GameSquare’s existing creative agency, Zoned, while occasionally utilizing third-party development partners like Alliance Studios.
Apex Legends Global Series Year 4 Partnered Teams Revealed
Electronic Arts has officially designated 12 organizations as partnered teams for the 2024 season of the Apex Legends Global Series.
- Electronic Arts has selected 12 organizations as official partners for the 2024 Apex Legends Global Series (ALGS) Year 4.
- Partnered teams receive a share of revenue generated from league activities and in-game item sales, such as character skins.
- The 12 selected organizations are Alliance, DarkZero, Disguised, FaZe Clan, Fnatic, FURIA, LG Chivas, Moist Esports, OpTic Gaming, Riddle, TSM, and XSET.
Mobile Global Esports Forms Strategic Alliance With INFINITY
Mobile Global Esports (NASDAQ: MGAM) has entered into a strategic alliance with the South American esports organization INFINITY to bolster its operational footprint in Latin America.
- Mobile Global Esports (NASDAQ: MGAM) has entered a strategic alliance with the Latin American esports organization INFINITY to expand its presence in Brazil and the broader Latin American market.
- Under the agreement, Mobile Global Esports will manage INFINITY’s gaming events, including 'INFINITY Play,' and assist in the expansion of the organization's gaming centers across the region.
- INFINITY operates gaming houses in Mexico City and Lima, Peru, a training center in Costa Rica, and maintains a roster of over 50 professional players competing in titles such as Dota 2, Valorant, and Free Fire.
Which Games Got Most Steam Hyped for the Rest of 2023?
Anticipation for the remainder of 2023 on Steam is dominated by a mix of high-budget sequels and viral multiplayer titles.
- Starfield, Payday 3, and Party Animals are the most anticipated upcoming Steam releases for the remainder of 2023, based on a proprietary Hype score derived from over 16,000 unreleased titles.
- Sea of Stars and Payday 3 are demonstrating the highest wishlist velocity, indicating stronger pre-launch momentum than games relying solely on follower counts.
- Market trends show a divergence where AAA action titles like Lies of P and Lords of the Fallen are positioned for PC and console crossover, while simulation and roguelite games like Cities: Skylines II and Endless Dungeon remain PC-centric.
Alliance Partners With Chinese Hotel Chain Yuan Ye Qu
The Swedish esports organization Alliance has entered into a strategic partnership with the Chinese hotel chain Yuan Ye Qu.
- Sweden-based esports organization Alliance has entered into a strategic partnership with the Chinese hotel chain Yuan Ye Qu.
- Yuan Ye Qu will provide a dedicated training house for Alliance's professional esports teams.
- The partnership includes joint fan activations, with the first events scheduled to take place at Yuan Ye Qu hotels and homestays in Changsha.
Workers at Activision Blizzard Studio Proletariat Organize
In December 2022, a supermajority of employees at the Boston-based game studio Proletariat announced their intent to unionize, filing for a representation election with the National Labor Relations Board.
- A supermajority of workers at the Boston-based studio Proletariat have filed for a union election with the National Labor Relations Board, seeking representation through the Proletariat Workers Alliance/CWA.
- If successful, Proletariat would become the third Activision Blizzard studio to unionize, following Raven Software and Blizzard Albany, though it is the first to include the entire studio workforce rather than just QA staff.
- Microsoft, which is in the process of acquiring Activision Blizzard for $69 billion, has signed an agreement with the union to remain neutral regarding organizing efforts.
QA Workers at Activision Blizzard Albany Officially Unionize
Quality assurance workers at the Activision Blizzard studio in Albany, New York, have officially unionized, forming the Game Workers Alliance Albany.
- Quality assurance workers at Activision Blizzard Albany have officially unionized as the Game Workers Alliance Albany following a 14-0 vote.
- The U.S. National Labor Relations Board (NLRB) rejected an appeal from Activision Blizzard management, which had argued that the bargaining unit should be studio-wide rather than limited to QA staff.
- Management challenged four additional votes on the grounds that they were not submitted in time, despite organizers attributing the delays to issues such as mail delivery problems.
Plus: Super-Dynamic Steam Charts
This analysis provides a comprehensive overview of the global video game market during late August 2022, focusing on sales performance, player engagement, and upcoming release trends across Steam, consoles, and mobile platforms.
- Destiny 2’s premium expansion packs maintained revenue dominance during late August 2022, while Hogwarts Legacy and F1 Manager 2022 generated significant pre-order momentum.
- SD Gundam Battle Alliance achieved a successful $60 debut on Steam, reaching a peak concurrent user (CCU) count of 21.9k.
- Madden NFL 23 and the Saints Row reboot served as the primary volume drivers for the PlayStation and Xbox platforms during August.
Duty Calls
In October 2021, Activision Blizzard CEO Bobby Kotick announced a series of corporate reforms aimed at addressing a major sexual harassment scandal and improving the company’s internal culture.
- Activision Blizzard CEO Bobby Kotick has pledged to waive his salary, bonuses, and equity awards until the company meets specific diversity targets, accepting only California's minimum wage of $62,500 in the interim.
- The company committed to increasing the percentage of women and non-binary employees by 50% and has pledged $250 million toward broader diversity initiatives.
- Activision Blizzard will end the practice of forced arbitration for employee grievances and implement a zero-tolerance policy for harassment, resulting in immediate termination for violations.
Plus: End of Quarter Hype, New Subscriber Features
GameDiscoverCo provides an update on platform analytics and subscriber resources, focusing primarily on the Steam ecosystem during the transition into the summer sales period.
- Steam Hype’s back-end has been overhauled with advanced filtering for Steam tags, controller support, and adult-content exclusion to help developers track genre-specific market trends.
- A new game discovery eBook provides proprietary data on Steam tag performance, pricing strategies, and the correlation between pre-launch followers and long-term revenue.
- Q2 release schedules are experiencing high volatility as developers delay launches to avoid competing with the Steam Summer Sale.
Plus: Who Is Steam's Long Tail Paying Off For?
This analysis examines the commercial performance and "long tail" sustainability of video games on Steam, focusing on how initial launch momentum translates into long-term sales.
- Steam review volume serves as a reliable proxy for sales, with a typical multiplier of 30 to 40 units sold per review.
- Top-tier long-tail performers like Guilty Gear Strive and Doki Doki Literature Club Plus! maintained approximately 500 reviews per week six months post-launch, equating to 15,000–20,000 weekly unit sales.
- Long-term commercial success is heavily dependent on genre-specific appeal, particularly in online co-op and tactical shooter categories, and the ability to convert initial launch hype into sustained community engagement.
Plus: Next Week's Hype Makes an Ascent to the Starbase
Analysis of Steam Hype data and platform sales charts for late July 2021 reveals a busy release window dominated by high-profile indie and mid-tier titles.
- The Nintendo Switch digital ecosystem is shifting toward free-to-play titles like Pokémon Unite and Sky: Children of the Light, which is negatively impacting the discoverability and sales performance of new premium indie games.
- Starbase and The Ascent are the primary drivers of Steam consumer interest for late July 2021, with Starbase entering Early Access backed by 40,000 followers.
- Death’s Door achieved breakout success with a 92% positive review rate, while Cris Tales underperformed commercially due to technical instability and a $40 price point.