Super Bowl
Game
19 documents in the library are about Super Bowl, from writers such as PocketGamer.biz, The Esports Advocate and Sensor Tower. Each has a summary and key insights with the page they come from.
Connections
Each row is a game or company named alongside Super Bowl, each column a document, oldest first. A mark means that document names it. Select a row to see those documents.
Key figures from the reports
Rihanna’s halftime performance accounted for 25% of all relevant mentions involving both her and the NFL during the Super Bowl period.
Stream Hatchet, 2023 · How Super Bowl LVII Affected Twitch Chat
Temu captured a 50% market share in North American retail and surpassed Amazon in user engagement, averaging 64 minutes per user following its Super Bowl campaign.
Sensor Tower, 2023 · Q1 2023: Store Intelligence Data Digest, p. 35
The 2017 League of Legends Mid-Season Invitational reached 360 million unique viewers, demonstrating that eSports viewership can significantly outperform traditional events like the Super Bowl, which had 111.3 million viewers that same year.
PocketGamer.biz, 2018 · Personal avatars in competitive games, p. 5
Mobile gaming companies, including Supercell and Machine Zone, spent approximately $15 million on 2015 Super Bowl television spots to shift from performance-based digital marketing toward high-visibility brand advertising.
PocketGamer.biz, 2015 · Were Super Bowl ads worth it, and Glu's Katy Perry lift, p. 1
Major live sporting events drive significant spikes in non-sports app engagement, evidenced by a 99% increase in DoorDash sessions during the Super Bowl.
Sensor Tower · Beyond the Game: The 2026 Sports Report
Documents about Super Bowl
TWiG #372: Death at an Xbox Funeral & Balling Out Ball’s State of Gaming
Microsoft is undergoing a fundamental strategic pivot within its gaming division, marked by the replacement of long-time leadership with Asha Sharma, an executive from the company’s AI division.
- Microsoft is pivoting its gaming division toward AI integration and platform monetization under new leadership from its AI department, signaling a potential long-term move away from the traditional console-centric business model.
- The gaming industry has experienced a steady decline in profitability since 2019, despite overall revenue remaining at historic highs.
- Traditional Western publishers are struggling to compete for user attention against non-gaming sectors like short-form video, gambling, and social-first platforms like Roblox.
PlayVS Details Madden NFL Youth Championship Season Two
PlayVS, in collaboration with the National Football League and EA Sports, has announced the second season of the Madden NFL Youth Championship.
- PlayVS, the NFL, and EA Sports have launched the second season of the Madden NFL Youth Championship (MYC), a scholastic esports competition for middle and high school students.
- The competition is open to students aged 13–18 in the United States and Canada, with no entry fees required to participate.
- The overall champion will receive a paid trip for themselves and a parent or guardian to attend Super Bowl LX at Levi’s Stadium in February 2026.
Keighley's Kingdom: The Novel Business Model Behind The Game Awards and Its Future
This analysis explores the evolution of The Game Awards from a niche industry event into a dominant global media platform.
- The Game Awards has grown from 1.9 million viewers in 2014 to 154 million in 2024, significantly outpacing the 50% to 67% viewership declines seen by traditional ceremonies like the Oscars and Grammys.
- The event functions as a high-value marketing platform, charging approximately $600,000 for a two-minute trailer slot as of 2023.
- The show operates as a retail catalyst by coordinating with digital storefronts like Steam and Epic Games to drive sales during the broadcast.
Challengermode Is the Official Home of Madden NFL 25 Championship Series
Challengermode has been designated as the official competition platform for the Madden NFL 25 Championship Series (MCS).
- Challengermode has been named the official platform for the Madden NFL 25 Championship Series (MCS), hosting all online competitions through its 'Enterprise Space Product'.
- The 2024-2025 MCS season features a total prize pool of $1.7 million USD.
- The tournament series is open to players from the U.S., UK, Mexico, Germany, Canada, and Australia, culminating in the Madden Bowl in February 2025 during Super Bowl LIX.
Lexus Named Presenting Sponsor of Ultimate Madden Bowl
Electronic Arts and the National Football League have entered into a partnership naming Lexus as the presenting sponsor of the Ultimate Madden Bowl.
- Lexus has been named the presenting sponsor of the Ultimate Madden Bowl, a key competition within Electronic Arts' Madden NFL 24 Championship Series.
- The sponsorship includes virtual naming rights to the 'Lexus Stadium' within the Madden NFL 24 Ultimate Team game mode.
- The 2024 Lexus GX vehicle will be featured on-site at the tournament's finale in Las Vegas.
Enthusiast Gaming and NFL Announce Final Episode of NFL Tuesday Night Gaming
Enthusiast Gaming and the National Football League (NFL) concluded the second season of their collaborative series, NFL Tuesday Night Gaming, with a special broadcast on the FOX television network.
- The NFL and Enthusiast Gaming will air a one-hour special episode of 'NFL Tuesday Night Gaming' on the FOX television network on January 13, 2024, at noon ET.
- The special broadcast serves as the conclusion to the 15-episode second season of the gaming series, which featured NFL players competing alongside gaming creators in titles such as Madden NFL 24, Fortnite, and Rocket League.
- The series is a strategic collaboration between the NFL and Enthusiast Gaming designed to engage younger audiences by bridging the gap between professional sports and gaming communities.
How Super Bowl LVII Affected Twitch Chat
The rise of non-gaming content on Twitch is fundamentally altering the platform’s engagement landscape, as evidenced by the community response to Super Bowl LVII.
- Twitch chat mentions of the NFL and football doubled from an average of 33,000 per day to 67,000 per day during and immediately following Super Bowl LVII.
- Rihanna’s halftime performance triggered a 590% increase in Twitch chat mentions, rising from an average of 3,000 per day to 22,000 mentions during and after the event.
- Between February 12th and 13th, 2023, Twitch users generated over 138,000 mentions of the Kansas City Chiefs and Philadelphia Eagles, driven largely by watch parties hosted by creators like KaiCenat and EsfandTV.
Q1 2023: Store Intelligence Data Digest
The global mobile app ecosystem experienced a slight contraction in early 2023, with total downloads falling 2.6% year-over-year to 35 billion.
- AI-powered productivity tools experienced explosive growth in Q1 2023, with a 378% increase in downloads and a nearly 400% surge in revenue to $20 million.
- Temu captured a 50% market share in North American retail and surpassed Amazon in user engagement, averaging 64 minutes per user following its Super Bowl campaign.
- Global mobile app downloads contracted by 2.6% year-over-year to 35 billion, with 26.9 billion installs on Google Play and 8.1 billion on the App Store.
Is Cross-Platform The New Golden Strategy? Spoilers: No - The Metacast by Naavik
Technological advancements in gaming infrastructure are currently driven by a dual focus on high-performance computing and decentralized architecture.
- The industry-wide pivot toward cross-platform development is a high-cost operational challenge rather than a simple distribution fix, requiring developers to manage disparate input mechanics, unique live-ops cadences, and specialized marketing.
- Major industry players like Supercell and Netflix are aggressively recruiting PC and console talent to combat mobile discoverability issues, signaling a broader shift away from mobile-first development.
- Intel is targeting a hardware milestone of one trillion transistors per chip by 2030 to revitalize Moore’s Law and provide the necessary foundation for future AI, VR, and metaverse applications.
Spend Like You Mean It: No Business Like the Show-off Business
This analysis examines the intersection of mainstream marketing, corporate strategy, and financial performance within the gaming and technology sectors during early 2022.
- High-stakes advertising campaigns, such as Super Bowl commercials, often signal a transition from organic growth to a more difficult phase of active user acquisition, frequently preceding a market cooldown.
- Roblox experienced a 27% stock drop despite reporting $770 million in quarterly revenue and 49.5 million daily active users, highlighting investor sensitivity to missed growth expectations.
- Amazon Games is pivoting its strategy away from internal development toward third-party publishing, evidenced by the success of Lost Ark, which reached 1.3 million concurrent players.
Personal avatars in competitive games
The evolution of personal avatars in competitive gaming reflects a broader shift toward self-identification and social expression within virtual environments.
- Personalized avatars significantly increase player retention and enjoyment, often ranking higher in user experience than traditional gameplay mechanics like combat.
- The 2017 League of Legends Mid-Season Invitational reached 360 million unique viewers, demonstrating that eSports viewership can significantly outperform traditional events like the Super Bowl, which had 111.3 million viewers that same year.
- PlayerUnknown’s Battlegrounds achieved over 200 million unique viewers within seven months of its release, proving that competitive gaming titles can attract audiences far larger than their active player bases.
iOS Gaming Leaders: January 2016
The January 2016 mobile gaming landscape experienced a notable divergence between download volume and total revenue.
- Global iOS game downloads reached 692 million in January 2016, a 12.61% increase over the 614 million installs recorded in December 2015.
- Worldwide iOS gaming revenue totaled $969 million in January 2016, representing a 2.91% decline from the $998 million generated in the previous month.
- Machine Zone's 'Mobile Strike' entered the U.S. revenue top 10 for the first time, placing eighth and marking the publisher's second title to reach that milestone alongside 'Game of War - Fire Age'.