Super Bowl

Q1 2023: Store Intelligence Data Digest

The global mobile app ecosystem experienced a slight contraction in early 2023, with total downloads falling 2.6% year-over-year to 35 billion.

• AI-powered productivity tools experienced explosive growth in Q1 2023, with a 378% increase in downloads and a nearly 400% surge in revenue to $20 million.
• Temu captured a 50% market share in North American retail and surpassed Amazon in user engagement, averaging 64 minutes per user following its Super Bowl campaign.
• Global mobile app downloads contracted by 2.6% year-over-year to 35 billion, with 26.9 billion installs on Google Play and 8.1 billion on the App Store.