League of Legends
GameBy Riot Games · Released Oct 27, 2009
Documents about League of Legends
Neil Duffy Leaves eFuse, Joins OverActive Media
OverActive Media, a publicly traded North American esports and gaming organization, has appointed Neil Duffy as its new Chief Commercial Officer for the Americas.
- Neil Duffy has been appointed as the Chief Commercial Officer for the Americas at OverActive Media, a publicly traded esports and gaming company.
- Duffy previously served as the Chief Revenue Officer at eFuse for over three years, where he managed strategic partnerships and corporate development.
- In his new role at OverActive Media, Duffy is tasked with developing revenue and marketing strategies to drive growth across the United States, Canada, and Latin America.
Riot Promotes David Mulhall Global Head of Esports Partnerships and Business Development
Riot Games has promoted David Mulhall to the position of Global Head of Esports Partnerships and Business Development.
- Riot Games has promoted David Mulhall to Global Head of Esports Partnerships and Business Development to oversee sponsorship strategy across its global and regional esports ecosystems.
- Mulhall will lead partnership efforts for Riot's primary titles, including League of Legends Esports, Valorant Champions Tour, and Teamfight Tactics Esports.
- Since joining Riot in 2020, Mulhall has been instrumental in securing and expanding partnerships with major brands including Mastercard, Red Bull, AWS, HP, OMEN, and HyperX, which have collectively generated hundreds of millions in revenue.
How to Talk to People on the Internet
This guide provides a strategic framework for corporate communications, specifically targeting founders and communications professionals within the technology and gaming industries.
- Corporate communication fails when organizations use obfuscating 'drone' language that alienates audiences and damages brand reputation.
- The 'coworker smoke test' requires explaining complex decisions to a peer in natural, private language to identify logical weaknesses before drafting public statements.
- If a leader feels they are acting in bad faith while explaining a strategy to a colleague, the underlying business decision is likely flawed and requires revision.
Apex Legends Joins the Esports World Cup
Electronic Arts’ battle royale title, Apex Legends, has been confirmed as an official participant in the 2024 Esports World Cup, a multi-week gaming festival held in Riyadh, Saudi Arabia.
- Electronic Arts has added Apex Legends to the official title list for the Saudi Arabian government-backed Esports World Cup, scheduled to take place in Riyadh this summer.
- The Esports World Cup is funded by the Saudi Arabian Public Investment Fund and facilitated by the ESL FACEIT Group, a subsidiary of the state-owned Savvy Games Group.
- While financial terms of the inclusion remain undisclosed, the Esports World Cup Foundation is providing direct financial incentives to professional teams that sign rosters for games featured in the tournament.
Why Older Games Rule - and New Games Drool - in Discoveryland
Analysis of the 2024 PC and console market reveals a significant shift in player behavior, characterized by the overwhelming dominance of older titles over new releases.
- Games six years or older accounted for 61% of total playtime in 2023, a significant increase from 45% in 2021.
- Five established franchises—Fortnite, Roblox, League of Legends, Minecraft, and Grand Theft Auto V—collectively captured 27% of all industry playtime.
- New releases struggle to gain traction, with only 8% of total market playtime available for non-annual titles released within the last two years.
ONWEAR Brings FURIA to China
The Brazilian esports organization FURIA has entered the Chinese market through a strategic partnership with the local e-commerce platform ONWEAR.
- Brazilian esports organization FURIA has entered the Chinese market through a strategic partnership with the e-commerce platform ONWEAR.
- The deal establishes a licensing arrangement where ONWEAR will manufacture and sell official FURIA merchandise specifically for the Chinese market.
- The initial product offering is limited to the "Future is Black" game jerseys, excluding other existing merchandise lines such as the "Magic Panthera" collection.
League of Legends, Teamfight Tactics Join the Esports World Cup
Riot Games has officially confirmed that its titles, League of Legends and Teamfight Tactics, will participate in the Esports World Cup held in Riyadh, Saudi Arabia.
- Riot Games has authorized the inclusion of League of Legends and Teamfight Tactics in the Saudi Arabian government-backed Esports World Cup held in Riyadh this summer.
- Riot Games will not produce these events, leaving the format, team selection, and prize pool structure to the Esports World Cup Foundation and the ESL FACEIT Group.
- The decision aims to support the MENA region's esports growth and provide financial stability to professional teams and players facing current economic challenges.
Talon Esports, United Esports to Host Apeiron Tournament
Foonie Magus, a Singapore-based game developer, has partnered with Hong Kong-based Talon Esports and Los Angeles-based United Esports to promote the web3-based multiplayer online battle arena (MOBA) game, Apeiron.
- Singapore-based developer Foonie Magus has partnered with Talon Esports and United Esports to host an invite-only tournament for its web3-based MOBA, Apeiron.
- The tournament features a total prize pool of $30,000 USD, with individual rewards for top players ranging from $750 to $5,000.
- The event is split into two regional conferences: the Western Conference (Americas) scheduled for April 4-6, and the Eastern Conference (Asia) scheduled for April 11-13.
NIP Group Signs Global Strategic Partnership With Chinese Automobile Brand BYD
NIP Group has entered into a global strategic partnership with the Chinese electric vehicle manufacturer BYD.
- NIP Group has signed a global strategic partnership with Chinese electric vehicle manufacturer BYD.
- The BYD logo will be featured on the left shoulder of NIP Group’s League of Legends Pro League (LPL) team jerseys.
- The sponsorship agreement excludes NIP Group's Western divisions, specifically its Counter-Strike 2 and Rainbow Six Siege teams.
GRID Launches Rainbow Six Siege Data Portal
The data platform provider GRID and game publisher Ubisoft have launched the Rainbow Six Siege Data Portal (R6DP), a specialized tool designed to support professional esports teams.
- GRID and Ubisoft have launched the Rainbow Six Siege Data Portal (R6DP), providing professional teams with access to in-game data analytics tools.
- The portal allows teams to search, query, filter, and download match data to support talent evaluation and strategy analysis.
- Access to the R6DP is provided free of charge to professional teams within the BLAST R6 esports ecosystem.
Meet the Spiciest Creative Agency in Gaming
The emergence of SUMMONER, a specialized creative agency founded by industry veterans Matthew Manarino, Kal Nguyen, and Jordan Schmidt, highlights a growing demand for marketing partners that possess deep, authentic expertise in the gaming sector.
- SUMMONER has launched as a specialized creative agency founded by industry veterans Matthew Manarino, Kal Nguyen, and Jordan Schmidt to address the disconnect between traditional advertising firms and gaming culture.
- The agency functions as a 'translator' between game developers and production teams, converting abstract development visions into concrete marketing assets like trailers and logos.
- The firm aims to solve the industry-wide issue of generic, 'saccharine' marketing campaigns that fail to resonate with sophisticated player bases by treating gaming communities as nuanced rather than monolithic.
New Sponsorship Categories Being Considered for LoL Esports Teams
Riot Games is expanding sponsorship opportunities for tier-1 League of Legends esports organizations to improve the financial sustainability of teams within its global ecosystem.
- Riot Games is expanding sponsorship categories for League of Legends esports teams to improve long-term financial sustainability and address requests from team owners.
- New sponsorship categories under consideration include beer and wine products, CBD, and government-related entities, such as armed forces or national sporting authorities.
- The implementation of these new categories is subject to regional legal restrictions and local market acceptance, with some categories already permitted in specific regions.
Companies behind it
As the documents state it.