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Cover of Launching a Roblox Game Studio with The Gang
55 min
Naavik55 min

Launching a Roblox Game Studio with The Gang

The Gang has evolved from a five-person startup into a 220-person organization by capitalizing on the rapid development capabilities of the Roblox platform.

  • The Gang scaled from a five-person startup in 2020 to a 220-person organization by leveraging the rapid development cycles of the Roblox platform.
  • The studio employs a dual-track business model that balances revenue-stable branded experiences for partners like Netflix and the NHL with the development of original IP.
  • Operational strategy mandates a strict separation between client-facing brand work and original game development to maintain focus and discipline.
NaavikJul 2025
Cover of Product Managing Game Studio Culture with Seth Sivak (ex-World of Warcraft Boston Studio Head)
77 min
Deconstructor of Fun77 min

Product Managing Game Studio Culture with Seth Sivak (ex-World of Warcraft Boston Studio Head)

Company culture functions as a critical, actionable tool for organizational success rather than a passive byproduct of hiring or branding.

  • Treat company culture as a product that requires constant iteration and intentional design rather than a passive byproduct of hiring.
  • Avoid the 'busyness trap' by ensuring team efforts are aligned with strategic outcomes that drive product-market fit rather than just efficient execution of tasks.
  • Define culture through explicit incentive structures, as rewarding behaviors like heroic crunch creates unsustainable norms that damage long-term morale.
Deconstructor of FunJul 2025
Cover of Scaling 100+ Mobile Games: PSV Game Studio Shows How They Use Tenjin
7 min
Tenjin7 min

Scaling 100+ Mobile Games: PSV Game Studio Shows How They Use Tenjin

PSV Game Studio, a Cyprus-based mobile gaming firm established in 2014, manages a portfolio of over 250 titles and provides publishing, marketing, and monetization services for 20 external gaming studios.

  • PSV Game Studio manages a portfolio of over 250 titles and provides publishing services for 20 external studios, utilizing Tenjin as its centralized data infrastructure to scale operations.
  • The studio tracks day-zero return on ad spend (ROAS) as its primary benchmark to evaluate the success of user acquisition campaigns across more than 100 active applications.
  • Analytical strategies include granular performance breakdowns by channel, campaign, and geographic region to identify high-performing segments for scaling and underperforming assets for adjustment.
TenjinMay 2025
Cover of How This Small Game Studio 10x Their Revenue in an Industry Downturn
17 min
PocketGamer.biz17 min

How This Small Game Studio 10x Their Revenue in an Industry Downturn

Fumb Games achieved a tenfold increase in revenue during a challenging 2024 industry downturn by focusing on a strategy of iterative testing, transparent monetization, and operational efficiency.

  • Fumb Games achieved a 10x revenue increase in 2024 by focusing on iterative testing and operational efficiency rather than relying on a single breakthrough.
  • The studio’s revenue model is anchored by a hybrid approach, with approximately 70% of total income generated through advertising.
  • Fumb Games tested roughly 100 game concepts over a two-year period to identify high-performing mechanics and scale successful titles like Bitcoin Miner and Idol Miner.
PocketGamer.bizMar 2025
Cover of How to Score Treasure as An Indie Game Studio
10 min
PocketGamer.biz10 min

How to Score Treasure as An Indie Game Studio

The mobile gaming industry presents significant challenges for small independent studios, particularly regarding user acquisition and monetization strategy.

  • NineZyme OÜ, a four-person indie studio, successfully modernized the classic tile-sliding puzzle genre by integrating character-driven narratives and vibrant animations in their debut title, Tiles Tales: Pirates.
  • Indie studios must remain agile by prioritizing direct experimentation and data-driven testing of monetization models over following generic industry-standard advice.
  • Transitioning from a premium to a freemium model proved necessary for NineZyme OÜ to broaden audience reach and better align with player behavior.
PocketGamer.bizFeb 2025
Cover of Panel: Building and Sustaining an Indie Game Studio: Lessons Learned
57 min
Digital Dragons57 min

Panel: Building and Sustaining an Indie Game Studio: Lessons Learned

Achieving long-term viability in the independent game industry requires a strategic blend of financial discipline and operational agility.

  • Studio sustainability is best achieved through a 'brick-by-brick' approach, where profitable external engineering projects or contract work fund the development of original IP to avoid reliance on publishers.
  • Scaling a studio beyond 8 to 15 employees creates significant communication friction, requiring a shift from informal, open-space collaboration to structured, remote-first communication protocols even for on-site teams.
  • To maintain lean operations, studios should prioritize automation and internal technology development, such as building proprietary engines and scripting tools to reduce repetitive manual tasks during production.
Digital DragonsOct 2024
Cover of Session: The Early Agent Gets the Worm, André Mendes, Next Games, a Netflix Game Studio
12 min
PocketGamer.biz12 min

Session: The Early Agent Gets the Worm, André Mendes, Next Games, a Netflix Game Studio

Effective player experience (PX) management in game development requires a proactive, integrated approach that begins during the pre-production phase.

  • Next Games achieves a 91% FAQ deflection rate, ensuring the vast majority of players resolve issues without needing to open a support ticket.
  • The studio utilizes a tiered automation strategy consisting of 51% fully automated responses, 48% partially automated data-gathering workflows, and less than 1% fully manual intervention.
  • Player Experience (PX) teams should be integrated during the pre-production phase to allow sufficient time to understand game mechanics, define support workflows, and align with development goals before launch.
PocketGamer.bizOct 2024
Cover of Theorycraft vs. Singularity 6: Is the Biggest Investment Thesis in Gaming at Risk?
Article

Theorycraft vs. Singularity 6: Is the Biggest Investment Thesis in Gaming at Risk?

The gaming industry is currently reevaluating a prominent investment thesis that favors funding veteran-led studios, particularly those founded by former Riot Games and Blizzard employees.

  • The acquisition of Singularity 6 by Daybreak Game Studio has cast doubt on the investment thesis that veteran-led teams from companies like Riot and Blizzard are guaranteed successes, with rumors suggesting a minimal sale price that may wipe out common equity.
  • Theorycraft has emerged as the new bellwether for the 'ex-Riot/Blizzard' investment thesis, with its upcoming title Supervive being closely watched to determine if such teams can effectively compete with and potentially cannibalize market share from established giants like League of Legends.
  • Amazon Games is pursuing a strategy to become a top-tier publisher with eight titles in development, including high-profile projects like Tomb Raider and The Lord of the Rings, though its lack of a clear, unified strategy compared to Amazon's core business model remains a point of industry skepticism.
GameMakersJul 2024
Cover of Wood Nuts & Bolts Puzzle: Highly challenging & demanding match puzzle game
47 min
Two & a Half Gamers47 min

Wood Nuts & Bolts Puzzle: Highly challenging & demanding match puzzle game

Wood Nuts & Bolts Puzzle, a physics-based title released in November 2023 by ABI Game Studio, has rapidly established itself as a dominant force within the mobile puzzle genre.

  • ABI Game Studio’s 'Wood Nuts & Bolts Puzzle,' released in November 2023, generates an annual revenue run rate exceeding $150 million, with daily ad revenue estimated between $400,000 and $450,000.
  • The title maintains significant scale with approximately 9 million monthly downloads and a daily active user base of 4.5 million.
  • The game utilizes a hybrid monetization model that pairs in-app purchases with aggressive, high-frequency ad placements to sustain its revenue performance.
Two & a Half GamersJun 2024
Cover of Agile Risk Management in the Game Studio
Article

Agile Risk Management in the Game Studio

Agile risk management functions as a critical framework for modern game development, shifting the industry away from static, predictive planning toward iterative, adaptive workflows.

  • Agile risk management should be treated as a proactive, strategic process that identifies both negative threats and 'positive risks'—opportunities that can drive project innovation and performance.
  • Risks must be distinguished from issues: risks are future uncertainties that require planning and mitigation, while issues are current, tangible problems that require immediate resolution and stakeholder communication.
  • Effective risk identification should utilize an 'if-then' format to clearly define the cause-and-effect relationship, allowing teams to better understand the potential impact on project timelines and costs.
Game Production AlchemistJan 2024
Cover of Building a Game Studio: The Blueprint for Purpose and Balance - Jaakko Kylmaoja, Fingersoft
22 min
PocketGamer.biz22 min

Building a Game Studio: The Blueprint for Purpose and Balance - Jaakko Kylmaoja, Fingersoft

The blueprint for building a sustainable and successful game studio centers on balancing high-performance product development with a caring, employee-centric organizational culture.

  • Fingersoft achieved over two billion global downloads for its Hill Climb Racing franchise by prioritizing sustainable productivity over industry-standard burnout cycles.
  • Operational efficiency experiments revealed that a six-hour workday model is more productive than a four-day workweek.
  • The studio supports professional development through a dedicated educational budget of 4,000 Euros per employee every two years.
PocketGamer.bizOct 2023
Cover of The Best Game Developer Tools (ULTIMATE List To Start A Game Studio!)
15 min
Thomas Brush15 min

The Best Game Developer Tools (ULTIMATE List To Start A Game Studio!)

Establishing a successful indie game studio requires a comprehensive suite of software and business tools that extend far beyond core game engine development.

  • Successful indie game studios must allocate 40% to 50% of their total operational time to marketing, administrative tasks, and relationship management rather than technical production.
  • The core technical stack for development consists of Unity for the engine, Visual Studio for coding, Blender for 3D modeling, Photoshop for 2D assets, and Audacity for sound mixing.
  • GitHub is the industry standard for version control and team collaboration, while Steamworks serves as the essential backend infrastructure for store management.
Thomas BrushOct 2022