Scaling 100+ Mobile Games: PSV Game Studio Shows How They Use Tenjin

I like about tangent that it's really easy to build any report as you like and you're able to break data and easily to work with the user acquisition part. For example, for one of my team, the user acquisition team, we used to work with the overview report. I will show you right now how we Hello everyone. My name is Zana Malchuk and I am CMO chief marketing officer in PSV games. I work with the marketing with the user acquisition and monetization part. We've grow and grow so fast. Right now we do the user acquisition about for 100 apps. We start to do the publishing one and a half years ago and right now we work with um about 20 different gaming studio who came to us and we do the whole marketing for them and do the user acquisition

part. We help with the monetization part as well. Tangent is our main source that we have data from. uh for all our in-house analytic that we build right now we use um the tenin and the whole uh row data and the whole dashboard that tangent provide with us. So here uh I will show you the screen with the our main games which is called racing in car. uh it's Android and iOS platform and we will go through our KPIs through the matrix that we focus on. So on my screen right now you'll see the Android and iOS and here the our KPI uh that we have. So both of them have uh the our main KPI goal 56 and 57% rows. They need to be returned on day zero. And now we're able to check the

whole user acquisition process that we have. We start to build our own analytics. I guess one years ago and ten provide us with uh row data and data world. It's a like pretty new tools tools that help for our analytics team to build all metrics and all KPIs for each game for each platform for separate geo. So basically how we work with that uh we grab all historical data that came from tenjen and we see the all behaviors that user have in the game during the whole period. for for example for the last 30 days for the last 90 days for the last 120 days and we build our own dashboard on that data engine also help us to break uh down the reports and to see how we can scale specific go how we

can scale specific um apps in our games the publishers I mean so uh what is the best or worst publisher for us what we need to boost and what we need to post. I like about tangent that it's really easy to build any report as you like and you able to break data and easily to work with the user acquisition part. For example, for one of my team the user acquisition team we used to work with the overview reports. I will show you right now how we work and how we build couple of reports. Here you able to build any reports you need. For example, we work with the overview here and you'll able to break data and group it by channel, campaign, user acquisition campaign, country. Here you're able to see the country. I break down by countries. And if you go uh with the

spend or any other metrics that I show you before, for example, day zero and you're able to see which campaign and which Jio is the strongest one and you're able to uh get it even to get more users from that Jio and you're able to scale it up. As you've mentioned before, we work as the publishers and of course the people who came for publishers for us also wants to check the data by themsel and it's really good for us uh that we able to provide with the axis. For example, here you're able to see uh we also give the type of uh any administration level account and here we're able to give the uh apps. Here we're able to provide the access to the apps only for one

publishers that came to us. So the different publishers are not able to see the whole dashboards and they able to see only their own games and build the reports for themsel and sometimes we also help to build the reports for them for them to show how the tangent works to show how they uh calculate data to see the data how they break down the data and so on. I will recommend tangent to the same publisher as we are because it's easiest way to work and it's great access to give the separate access for each publishers. So uh and of course for the publishers who has the game with the both he and monetization who had the ads in the game and who do the old purchase. Thank you so much for uh having me today for the interview. It

was really interesting and I believe for our viewers it also will be interesting information and helpful and I want to mention if the any of who watch us and know us want to do the publishing or uh interesting how to scale this business they can reach me out and come for publishing to us and for mediation part as well and of course use the tangent it's really easier and uh really great tool. They'll that help to grow the business.