Game Studio

Vietnam Gaming Outlook 2026: Building Sustainable Growth

Vietnam’s mobile gaming landscape is rapidly evolving from a download-centric, ad-driven model to a hybrid ecosystem that prioritizes in-app purchases (IAP) and subscription revenue.

• Vietnam’s mobile gaming sector is shifting from an ad-driven model to hybrid-casual titles prioritizing in-app purchases (IAP) and subscriptions, following a 65% surge in local IAP growth in 2025.
• While Vietnam led global Google Play downloads with 6.1 billion installs in 2024, the market generated only $430 million, highlighting the profitability ceiling of pure advertising models.
• Localized pricing strategies, including purchasing power parity tiers and one-tap tokenized payments, can increase conversion rates by over 20% and reduce checkout abandonment by up to 30%.