Wood Nuts & Bolts Puzzle: Highly challenging & demanding match puzzle game

I'm just trying to estimate like if you're missing any kind of other Revenue source that could be making these numbers even higher the only thing I wanted to say that I could think could probably work here would also be app open ads but the argument here is just like why push it more like you're earning 450k a day youve already won gaming and capitalism at all at once right so why push it more what do you think the profit is on this m like if you're getting this many downloads what are you spend depending on UA if you're earning half a mill a [Music] day this is a no [ __ ] gaming show where we talk about games and their revenue in great detail powered by our ad monetization game design and user acquisition Triple Threat expertise welcome to the two and a half Gamers the unfiltered truth served with a side of giggles

let's not forget this is a 400 a.m. conference discussion Vibe so let's not take it too seriously tune in now and stay 2 and a half steps ahead of the gaming industry let's yourself quickly to the Border quickly run now guys Felix Where Are you seriously I'm close to the Border I'm making a run for it oh really nice I'm underlaying underlaying okay welcome everybody H this this again a late night show late night show Jesus these conferences summer and everything never mind again uh we're going to talk about another game and this game we have on our radar for a long time oh at least at least I have uh but before we start again welcome this is my I'm Rober and this is

here oh and we are your host and we are going to talk about wot nuts and bolts the real one the OG one many Nebuchadnezzar the Alcatraz the Phoenix this is massive the Felix the Felix no but this one uh the OG one I guess uh was developed by Abby game Abby studio so Abby game Studio like who are these guys I mean and the only thing I know is that they are based in Vietnam but then uh they have been around for a long time and I was kind of uh doing some some research and as soon as I go and just type into Google Abby Studio because I can I can also see their web

shop so you can already kind of suggest they're making way more money than we see tax free yeah but anyway so they have 50 plus Global Partners more than 150 games already and more than 10 million active users on a daily basis and more than three billion installs not bad they're founded by 58 guys in 2010 but the thing is it's not it wasn't Abby game studios but it was one soft so Studio One soft in 2014 they released the first game Hero Of Legend but that was released by under the name of Abby game studio so then in 2015 another game which is called hero and Legend oh no no no no it's not I'm just

joking it's following the success of your leg the second game is called field Defense Tower Evolution gotcha gotcha guys um and then another title Galaxy attack alien shooting and these are all these like Space games which is quite interesting and they get they were getting quite a lot of uh lot of installs right what that yeah yeah nice yeah you're using the country filter than thank you very much so you learned no it was default by sensor Tower uh and yeah I hope this is Galaxy attack because I cannot read Hindu yeah we don't speak Tha thank you or Tha it's not Tha no he definitely speaks H but maybe sorry s can you spell that out in boobs so to frame it a little bit what I wanted to say that they have a lot games

on their portfolio not just bolts and wood nuts and bolts maybe somewhere later we're going to cover their whole kind of scrolling portfolio scrolling shooter games which are probably all of them could should be covered in one episode because I guess it's a case of itself just looking at the current kind of Revenue numbers and the download numbers but you could see here clearly this kind of a giant bump of Revenue as currently wood nuts and bolts is the main Money Maker IP wise but I guess download wise uh it's a a little bit different story on the positive side also so I guess Felix has a lot to tell about that oh my God yeah this is my Everest yeah so in this episode we only focus on wuts and balls but they the studio is giant regarding what they have on the portfolio but you know what they they had on the portfolio as well the all these different games which are let's say inspired heavily by by the games out

there and even like the the hero War stacking tower type of a game they really made it they really made it it's not live anymore on on the on the Google Play but yeah they kind of yeah they're not [ __ ] around all these different things I'm going to Vietnam in November I hope I can meet these guys for games for him yeah oh my God yeah definitely so I guess let's focus wood nuts and bolts uh basically uh everybody's favorite uh ad that's been currently running I guess everywhere um let let me may start with the game itself yeah the data uh so released November 2023 um you see how it pretty much went into a slow scale slow scale being like 120k a day yeah and then somewhere at the start of the year like of February

it was making 700k a day oh yeah let's do country filter that doing 700 download downlo downlo downloads you need to say downloads but still the country filter it's us the biggest sure but then you have 70k from India Brazil Russia even Colombia you know this maker tier one traffic there uh um yeah and then regarding Revenue we switch there it's pretty much very stable and during that time from February it didn't bch which ended the whole thing at something like 55 60k a day I would say IP wise only yeah I think it's 80 80 80 plus change it to active users please because I think that's the most telling

W sticky sticky icky game it's amazing four point around like five million pretty much during the weekends yeah Peaks yeah whenever you see a sticky game that makes IP Revenue but also has an active user base this large you know if they have ads they're going to be raking it in yeah no longterm retention on that notice the difference between day 60 which is two .8 and then 9 90 which is 2.6 what do you think the D 180 or 360 is on that it's probably the same right like that doesn't go below two yeah 2.4 yeah I would say two maybe one.5 two at least so the game's definitely super sticky uh as said regarding the overall portfolio there's a lot of these shooters that we're not going to talk about now the other interesting part is that if you look at the overall category because because Sor Tower thanks for the

data guys but puts this game behind physics sub genre physics category sub subj and if you look at the overall category from download perspective and I need to zoom in now because you need to really see it there's uh yeah wood wood nut screw puzzle not even the original from Zoo Studio then bolt puzzle screw puzzle wood not and bolt wood w screw puzzle angry to and Bo not screw puzzle shout out to Roo so much there four copies with the icon that's like a small modifications of the original one regarding the name everything it's like there's five companies following this one and the first one makes 11 and a half million downloads a month the original makes around 9 million then seven something then three you have then Angry Birds and then two million so overall giant giant traffic pretty much on this thing you

have this screw puzzle and what we found out during the screw Jam episode uh they have also unscrew yeah type of games just saying screw gem is here at the end 77k down how's uh how's cut the r doing because it's such an old title is the one that invented this Jer pretty much I guess Cut the Rope you see right there zpp toab n Nom four yeah four pretty interesting considering for released in 2014 right yeah if go to revenue it's of course different story Angry Birds 2 4 million a month screw gem around 4 million a month there from the bottom to the top and then we have of course the original wood nuts and bolts which is 1.6 million then another Angry Birds and then the Clones which like half a million half a million

less than half a million which is still quite like like all these three together they're pretty make pretty much make the same Revenue nearly all these four if I for this one as the original so taking into account ad Revenue which we'll get to later do you think this game makes more or less than Angry Birds if Angry Birds is only IP Revenue no I mean Angry Birds has I think what like 20 30% ad Reven I think 30% out of Revenue so let's say six like on a really good like let's say six right so would nuts this more makes 220k downloads in like a declined currently so definitely more I think it makes a lot more than Angry Birds let's just leave it there we'll get to the we'll get to the ad part but yeah yeah um yeah so going uh into the thing

itself we can now finally the game the game yeah yeah so before you start what what the [ __ ] is this why why are the these like who is this who are these daners uh Indonesia it's it's Le is Le is is it the the Le board I think it's some kind of country Lea board with like the top players from this region that are there or something like do I get that right because if I I was put countries against each other yeah yeah I guess it's the only time Indonesia is above America India is in the third spot and UK on the fourth so yeah whatever uh yeah so I I was trying to understand to the game play first then talk about the meta so looking forward into it the game has very specific pacing and Tempo there's always this kind of two segment Puzzle level which means one segment is the easy one which is the

yeah let me let you play and and you can play and it will be very easy it's always like super easy notice there was no free boosters even before the level like you I couldn't do anything but even these levels can get very hard like forance these situations if I'm not fast literally yeah you pass the easy level and then always difficulty like warning there we go and then off this is already second level it's like this and then you offered these pre-b boosters which have their own currency which is these silver tickets and then if we are within the level you are offer normal boosters can eat the usual skiet not the other one so they have pretty much two types of skippit now or or or are they I think the first ones cannot be even done through ads the bo the silver tickets you have to use the silver tickets for silver tickets are actual boosters and these ones the this ones are skip it because they have pre- boosters during level boosters and after level boosters yeah so lot and lot of Auto boosters the game

has amazing difficulty it's literally very hard it's so seems like a walk in the park compared to this honestly yeah uh yeah so what you you really have to think yeah you really have to think stuff needs to fall down watch a lot of rewarded ODS yeah sometimes like for instance this this thing I I guess it will be pretty much necessary at some point to kind of go there and yeah yeah but you need you need to show what that thing is so it's a booster unlock a hole and we can put more screws into it and we can put the rewarded skip it and there we go so but we're [ __ ] because we still cannot use it so we need to kind of P up physics sometimes phys see like there you go anding you need to do different stuff so there we go okay stuff

important thing the wi Condition it's time based yeah it's time based scre is time screw Jam is space based if you run out of space on the bench you you lost this is not uh bench based or whatever this is time based and time is one of the biggest monetization mechanics because you know boosters are based on time uh yeah the other thing is that uh as I said it's very very difficult from the start they don't mess with the difficulty at all and they don't care if you lose even in the first whatever something you know why they don't you lose because after every time you lose or win you're showing an intitial ad every single time but to be honest like I have watched so many rewarded videos even for I I haven't think ever I use so many kind of boosters or whatever because it's sometimes it's Lally like I can't even imagine how can someone can do these levels without them yeah I don't think the boosters that you can get with all the reward DS at the bottom

just different ones yeah so replay uh remove a screw uh undo can okay and then the by the way see this is the one that you can do with this one this is the one that you can do with silver ticket they have very very specific like uh currency economy that I think so we never saw within these kind of hybrids and puzzlers so that's there let me just finish this level and we can continue talking about it so we can see the end screen yeah it's a lot of work by the way because you all these Crews needs to yeah needs to stay on the screen and see this is the thing physics if I would wait for Gravity we would fail essentially quickly there go oh yeah you know what's really annoying ma right now he just passed the level I'm on so he's no on 19 I was on 18

so so I wanted to say I started playing this game when did I send this to you I think was December or January and I was like oh my God and then I I forgot like what which level I was at and then I started playing again and I was like oh my God this [ __ ] level level four level four is really hard hard it was really hard so I churned immediately and it's very hard it's very hard it's just like super hard so did you know is that you got an intitial ad after even winning like you always see intertial ad there's no way you don't see an intitial ad like yes exactly uh the other thing is also that between the levels the game immediately moves you to to Next Level doesn't move you into the menu but from the easy one you can go to the menu without losing the streak only from the hard one so they can try to push you all the time to play play play play play so regarding meta uh it's a usual bre and B monetization on the left engagement on

the right Survivor iio style icons um can you show the daily challenge as well because I think m is going to talk about that TI UA for sure yeah where we had seen this where we had seen this same trick all these enter any hybrid casual game so daily challenge is a daily challenge of a game that is completely different from a game design perspective or let's say context modification of what you have as the main game because by the way it's five minutes I won't even do this it's like so much work if I understand you need to put the things on the right colors yeah and it will take me literally five minutes I'm not doing I've done it once and it's like that's not fun it's not fun but this is part of the creative yeah it's part of the creatives so it's like literally build homage to M yeah building U trig basically they have it there then they have uh yeah some VIP

offers Father's Day Sale yeah Happy Father's Day on Sunday then step offers by the way very stingy step offers only one free step uh between these as it started which just only one free step uh then we have master pass which is the usual battle pass mechanic then we have uh skins so you have skins for like the character hoping at the end of the level there literally like different color backgrounds on the level then we have different kind of screws icons and different uh whatever again menu backgrounds or whatever shop uh shops a little bit more massive as set because you have these blue tickets and silver tickets they have different uses within the core and within the boosters um economy uh then your standard claim free currency these can screw currency screw coins whatever golden screws golden screws screws

golden screws yeah then you have some VIP passes like three of those and that's pretty much it interesting thing that the shop is integrated into the core so if I play the game I can buy from the level itself I'll show you in in in a moment Let Me Wait can you show the before you start that do the wheel as well yeah yeah the wheel so we can that's one of the progression mechanics yeah yeah every 10 levels there's a spin of a wheel so we got our silver ticket here and then if we want we can buy another spin of the wheel for [Music] €29 which we won't do this time uh the other thing is this which is of course very important where we have seen this pretty much in every hybrid casual game yeah those are these very fast trigger events where you match against other players and then you need to compete until some kind of fixed amount of time every turn in this is your level plate basically where other players can go go

faster and so so forth so we win this one and then that's pretty much it like not that big of a feature set to begin with there's no unfolding by the way this whole menu just pops into your face right after the second level ex except the wheel that's 5 10 it's every five levels right yeah it's you need to charge it up of course so so that's there but yeah the game's much more stressful the game's much more difficult streak me yeah streak mechanics also work very well which means if you have streak you have additional boosters it will remove some of the planks in the beginning uh they have as I said very big focus on rankings so you see these country rankings your rankings whatever ranking I don't know blah blah blah yeah like everything's ranked basically that's that's like gu maybe maybe for like these games it's more important uh the other thing is let me just go into the game play you'll

see again the easy one but you see here if I go here I can directly buy the stuff within the level which I don't think so is the usual functionality again that you can directly buy the boosters during the level time buy the stuff yeah and see even even the easy part like I just like [ __ ] it up basically might run out of moose that you don't say well no you can still watch buy a ticket ticket yeah so yeah the game's uh very hard very demanding regarding ads you pretty much it's mandatory to watch few of the videos either for boosters or either for more time or either for I don't know what during the game play uh the difficulty is very hard but it's more of a this it literally reminds me of like HP and damage mechanic because there's so much stuff that you need to do during that time and now that we have time it's just that they don't really

need to make this thing difficult it's just they need to make it demanding demanding meaning that you you need to use boosters fast you need to do this you need to do that so I don't think so like the by the way okay uh so the the mechanics aren't or even the level design isn't that kind of a hard I would say like screw Jam probably has like much more like crafted levels but the sheer amount of like action I it if you're not focused you're not going to progress like yeah even with ads like you still need to be focused cuz even like getting all the boosters is not a guarantee that you're going to beat the level if you're not focused yeah exactly so yeah it's just like very very demanding pretty much and the best part is this kind of detective music like uh Pink pter that's like playing in the background all right boys what do you guys think on the ad Revenue side yeah

so it was what 60 65k a day on I apps so what we're talking hundreds so in a month uh the game makes 1.6 million on according to sensor Tower so that's probably like 2.2 two and a half right call it that yeah so whenever you're estimating uh ad Revenue right uh you usually start by estimating what the session length is here so basically I'm operating on the assumption that these LS are probably anywhere between 18 to 20 minutes because basically you're probably playing three to five levels right so that means that probably you're seeing about 6.6 interstitials uh per the da and the da is massive it's 4.5 million people and 300,000 iOS users in the states who are also making a lot of purchases right so the ecpm is handicapped upwards because yeah this is massive uh you have Banners at the bottom going

on a 10-second like refresh rate you see the beautiful interstitial now that Remo seeing so Banner in out probably around 90 maybe even 110 120 depending if uh yeah yeah they're on the 10c or the 15 second uh refresh rate and then rewarded probably about four or five I put five on about 50% or 55% of the users so that means so so the game we reviewed that has the biggest ad Revenue before was we are warriors and we we had that confirmed as earning 210 to 240k a day right at it PE yep at its peak right this game in the last 30 days I think averaged 450k a day on ads wow which is and this is this is doing % of the ad revenue and I'm still being quite reserved on that

estimate if I'm really honest because five like rewarded ads it could be higher like yeah yeah this is way it's bigger because of the stickiness of the daily active users or it was more during these pump up days where it was no this is the last 30 days this is the last 30 days bate so basically on on we are warriors right they saw they showed 14 rewarded ads to 800,000 users right m here I think they're showing about five rewarded ads which I still think is on the lower end six 6.6 inters per user and uh 90 B Banner out to 4 million users right so basically yeah I've handicapped this for the different GEOS and might be a bit lower ecpm but I'm fairly confident this is between 400 to 450k a day in that'ss like M probably one of the biggest Publishers on the planet half half a million a day basically all together check check check

the video You Always by the way all the ads you see in this game is the the ads of those other four fullop yeah they don't give a [ __ ] they don't block anything huh yeah because it's big as ecpm differently yeah and then uh that means that this game makes about 13 mil a month from ads or 150 to 160 mil a year from ads the OG's wait wait but the ads revenue and like things are dead right already for some years oh what do you mean I think that was sarcasm ah yes exactly it was exactly that and those people saying mobile gaming is dead like are you [ __ ] [ __ ] like are you joking yeah yeah not even close I don't think so we had these games before so how much is this game making per year then so 156 + 19 is what keep in mind the da is still

growing yeah 175 to okay with sadness multiplier maybe 180 million 200 200 yeah I would think yeah I would be more closer to 200 is by the way uh the the at uh the store the web store oh yeah the web store you forgot about the web store does it also apply to this game or it's just those RPG games the shooters the Sid scroll Galaxy I didn't see anything from this game in the store I also didn't I'm just asking if anybody saw anything because they have a web store you see here yeah the web shop is only for this like Galaxy attack Intruder apparently okay okay okay apparently if you go to yeah all this but still okay I'm just trying to estimate like if you're missing any kind of other Revenue source that could be making these numbers even higher the only thing I wanted to say that I could think could probably work here would also be app open ads but the argument here is just like why push it more like

you're earning 450k a day you already won gaming and capitalism at all at once right why push it more what do you think the profit is on this m like if you're getting this many downloads what are you spending on UA if you're earning half a mill a day well they they definitely don't spend this amount of money uh honestly it's it doesn't look like that in the in the uh mix even even with uh how you B that sorry explain to Blondie so so they only have eight Uhl so not even eight to Second so they run Google app obviously me Facebook and unity and appin is the biggest and then then then the is integral and I don't see your lift off from the ad I don't

see molco maybe MCO is somewhere there but if I look I no iron Source no inmobi nothing else way Tik Tok I mean that's fine I will just switch afterwards to the to the creativ because that if you want to spend even 200k per day it's a lot of different channels you can't spend it on five channels I mean you can but usually you won't so when I was uh running 180 per day I had 12 channels at least which obviously we don't see all of these in Tower in sensor Tower which is usually you know I mean all our estimates could be wrong right I'm basing this on a Dau of five million people right so yeah what do you mean like if the da is bigger or lower smaller if it's smaller it's going to be less Revenue right like yeah but shouldn't the usual metrics be like that were kind of underestimating a little bit no no I worked with a client

recently and like in sensor Tower said it was 1.1 million and then like in reality it was like 600k so I mean it's still estimates right yeah also triple do said the same thing like hey the estimate on the da was very wrong we didn't get the answer so Mark if you're listening you know we're watching you tell us that was the trth yeah okay but let's okay let's say we're off by like 50% right still like game is still they're making 200k a day like an out which is insane like yeah exactly and like no Tik Tok no more all other channels like as well we don't see mplay wek on it's not that like that's the thing negligible that's the thing yeah but we you know like if we have M here why we don't have Furs in here and it's I'm pretty sure that iron SWS would work here quite a lot thanks to the other revenue is that common if you're scaling on integral that you're not spending a lot with other networks cuz

that's the only thing that's different that you said yeah man but then there's uplo obviously so so you do run but if M integral is here and and there should be also iron Source on the other hand what we know from the past episodes is that MGR is kind of working on the female audience quite well and it's doing quite well match free category for some reason and we in um in where in Monopoly go as well and even in match Factory now so there might be something which is connected to uh wots wood nuts and bols puzzle anyway uh in terms of the creatives guys you will be very very very sad because what you just said with the daily challenge I didn't see in any of the don't tell me they're not using it guys why I thought they just had the daily challenge just for the UA so they can change daily challenge to fit the UA

yeah it sounded too good to be see see it anywhere and usually uh what we saw with block jam it was the only creative that was working for for BL block gem right the bz gem type of videos in here it's more it's more closer to Triple actually like all these IQ stuff brain and um and even in here there's some really like time pressure videos so I can I can show them afterwards if you if you let me let me unlock a golden screw oh there duck duck is great is great uh let me just turn off the [Music] sound so look it's integr and add oh there you go but look here what we

have Let's test your IQ Sol this puzle for 130 plus IQ and that's as a blond male I can only say I'm offended I don't want to test my IQ but this is you know where we saw this type of um concept the the big the big board from merch they had all these like way like all the items and our objects on a very big board and you were just trying to to merge everything basically there in a very relaxed way have not BS same thing the same thing I just want to see where this oh yeah pbl as well so this is again look what we have here where is the brain where is the brain there where I

yeah basically game play yeah no fakeness yeah plus go obviously that sound is terrible I'm sure now I know and no 105 thank you the creatives they're an institution mate maybe just to different from all the Clones I guess yeah okay so I I ended up in 120 uh then we have another play Blood which is the same thing I guess oh no it's just an end card Jesus Christ okay so guys you should be doing a little bit different BL blend cards this is just I'm not sure guys I have unfortunately to drop off thanks for the half a million yeah exactly uh Abby I'm coming to Vietnam I wouldn't meet

yeah CH so we have all of these uh and all the playables in the with terrible music I did you see the the lock loog mechanic I saw it at some point I think it was level 16 you get a key and a lock screw that you need to unlock in order to unscrew it's not fake more that we could see if we would have infinite amount of time for the difficulty so I look like Kon in a cage that you need to yeah mhm also like I I used this in um in one ver game so I had I think I had a a dog small like a puppy and I had to Mar all of these different things just to save

the the puppy Obviously good old Einstein good old there there we go there we go Kingdom guard or or not Kingdom guard this is more of aage like it's maybe a combination Kingdom guard is like Royal match save the save the guy and then like a snake's coming for him instead of snake's coming for you and then and then you have IQ and then you have Albert Ein everything everything basically yeah theat objects also yeah yeah they're also working within this all all any lanig or IP that you see no no no no no no I didn't see anything uh I just all headlines can you pass this level oh that was nice nice zoom in and also oh that's a smart move thank you very much uncovering this h

now I have one one interesting feeling about this gaming company and um I will confirm or deny this feeling in our slack channel so uh if you want please join our slack Channel and then we can discuss the the episode and everything in there and my one my one of my suspicions uh so it's like all about IQ saving different characters and then just building do they have more of the uh King being killed by acid stuff no I didn't see any of those not more this there's a bomb I find bom oh like same with the kitten like be fast so it doesn't explod STI Panda we have a yeah Pand IQ it's you know cute animals bombers this is this is not the

Frozen arold Albert I'm thinking about Arnold schz do I see that do I see that end card of like mini games that was there yeah it's not even an end card it starts with this oh really actually okay so a little bit of fak finally yeah let see here you know it's the same thing that we saw in match Factory by the way the this one on the right hand side in the middle the it's very similar to those donuts as well there it's there a big part but this is interesting see oh there you go just a hook yeah just the hook but pretty good hook and yeah basically ah here's the bumper F oh there's the bomb okay yeah yeah so

now we need to yeah uncare everything good luck yeah yeah good luck with this exactly but that's the thing like these these guys they don't even have an end there's no failen nothing it just ends with seconds and that's it no it's like 15 seconds that's it it's like what why in here 15 seconds oh really nice animated Panda yeah and and then 15 seconds nothing no end card nothing no no no no no nothing it's just like a really wild ending of the video not that but my guess on the download scale they have giant Creative Concepts variance don't they oh here's the here's the here's the the end card can you do better again can you do better well I can do better there we go yeah that's the same thing so

it's basically there is so is there some kind of space for improvement hundreds of improvements like come on like these are do so no you know there no wi game I was trying to play it by the way on the on the plane it's [ __ ] guys come on don't it's not without Wi-Fi it's not without Wi-Fi it's very WiFi game very WiFi game and this so what you see here is six minute uh six seconds ads which is um a bum ads it's a new thing on on YouTube and I'm just actually writing about this in the newsletter it's you can get some interesting YouTube inventory with this because it's non non skippable everybody say by six six seconds and I tried and didn't work that well and they mainly have these short videos on on

YouTube so they there are you know ugc type of stuff but yeah I I'm really confused why they don't have the the daily challenge like what yeah I mean yeah get us some milk so we are looking at an angry cat that's probably hungry angry cat I know angry kitten kitten but we couldn't see any anymore because they have all the all the short four videos that they one sec this Unity thing was was interesting where this guy that's like that's us basically that's us that's you that's that's you in the middle of the recording an angry guy cursing the level didn't progress to his sling [Laughter]

so this you know like this there random video from Internet it's like Rage Quit creative yeah it's Rage Quit creative but it's only on uni not nowhere else which is I haven't seen this ever as a concept I know like by the way very important thing I think we forgot to mention uh screw Jam change their icon to look wooden yeah yeah I mean boots nuts and bols it's there you go but like these are definitely banking on a lot of cats for some reason the Arid working guys maybe at the scale of like 500k downloads a day you know you need to really go with 500k downloads a day uh majority anyway coming from you know I mean there is still 80k us but not everything else was just you know

India Brazil Indonesia and stuff so it's I mean like it's more organic anyway no but it's not mainly us that that's my point even though they're making so much money and I think it's in that kind of scale tier three tier four countries makes sense in terms of CPI versus LTV you know I'm pretty sure there's super low CPI but also very low L but with with 8K 80k daily installs makes sense I had this game where we had two cents um in mean 220k daily currently yeah yes yeah so we had these two cents CPI uh but then we have we had three and a half sense LTV but the main main thing is if you if you have ups and or any other MMP that is charging you by

install and you pay Seven cents for install then you're [ __ ] you're just you know doomed you didn't even buy anyone you know so in this case you either work with h with Singler to get U the level like spend based pricing or just turn off the attribution for these countries it's impossible to be profitable on this with this small you're going bankr thanks for the downlo yeah yeah exactly yeah thank you very much for two cent CPI but oh wait a second we we pay Seven additional cents for there I I was in those those discussions before it was it's not it's not great but anyway yeah you need to think about these these things beforehand so yeah I mean this is just like super interesting story and not only the game but also the whole studio yep definitely and yeah as Felix said this is currently our biggest at Revenue

game that we did yeah yeah definitely worth looking at it's coming out of nowhere yeah out of n like hey so by the way this is this is making an interesting amount of money on iips and then then phix was looking at it like what times more on the yeah like almost fell from the chair yeah uh okay I think that's that's it for today thank you very much guys for for listening um also thank you very much for a pleasant games Forum in in Hamburg uh and all the meetings um that we had with you with with our fans and uh it's really nice really appreciate it thank you very much and please please comment in the in the YouTube or on YouTube or or on our slack uh let's we can discuss this episode in there feedback and then um you know see you see you next time thank very much byebye [Music]

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