Global reports and market data
Documents
State of Mobile 2025: Why Community Wins on Mobile
The "State of Mobile 2025: Why Community Wins on Mobile" report, developed in collaboration with Reddit, Adjust, and Sensor Tower, examines the current mobile app landscape and emphasizes the critical role of community in driving long-term app growth.
- Reddit-acquired users demonstrate significantly higher lifetime value, with 41% higher Day-1 spend than other social platforms and 159% higher than digital media.
- Reddit users exhibit superior long-term retention and engagement, spending 55% more time in-app on Day 1 and 103% more by Day 30 compared to other channels.
- Global mobile in-app purchase revenue reached $150 billion in 2024, representing a 13% year-over-year increase, while total usage hit 4.2 trillion hours.
Where the UGC Dollars Flow: Mapping $9B Investments in Creator Economy
The document analyzes approximately $9 billion in investments across 80 User-Generated Content (UGC) gaming and modding companies and games from 2020 to 2025 YTD.
- The UGC gaming sector attracted $9 billion in total investment between 2020 and 2025, with $8.9 billion concentrated in late-stage and corporate deals.
- Strategic investment from industry incumbents is a primary driver, highlighted by Sony/Kirkbi’s $2 billion commitment in 2022 and Disney’s $1.5 billion investment in 2024.
- Creator monetization is scaling rapidly, with Roblox and Fortnite collectively disbursing approximately $1.5 billion to developers in 2024 and reporting a 38% quarterly earnings increase between Q2 and Q3 2023.
Game Data: Building vs Buying
The document analyzes the strategic decision for game studios and publishers regarding whether to build an in-house data pipeline or purchase a third-party solution.
- Building an in-house data pipeline for a studio with 5 million MAU costs approximately $50,000 per month, compared to $5,900 per month for a third-party solution like GameAnalytics’ PipelineIQ Pro.
- Human capital is the primary cost driver for both approaches, accounting for 89% of the budget for in-house builds and 78% for vendor-managed pipelines.
- Third-party solutions offer significantly faster deployment timelines, ranging from hours to days, whereas custom in-house pipelines typically require months to implement.
A Shortcut to Your Own Game Insights Platform
This document outlines GameAnalytics' turn-key data solutions, "Player Warehouse" and "Raw Export," designed to provide game developers with deeper, more flexible access to their game data.
- GameAnalytics provides a turnkey data pipeline that eliminates the need for custom ETL development, proprietary SDKs, and ongoing infrastructure maintenance.
- The platform offers two primary data delivery methods: Player Warehouse for daily refreshed, SQL-ready event tables and Raw Export for real-time JSON streaming.
- A publisher utilizing Raw Export achieved a 50% increase in lifetime value (LTV) across 19 titles, while a VR MMO leveraged Player Warehouse to improve player engagement.
Your Data Tracking Plan: A Step-by-Step Guide for GameAnalytics
This guide outlines a five-step process for developing a robust data tracking plan within GameAnalytics, emphasizing the importance of a structured approach to ensure valuable and actionable data.
- Establish a structured tracking plan by aligning business objectives and player behavior questions with seven predefined event categories: Session, Business, Resource, Progression, Error, Ads, and Impression.
- Limit custom events to a maximum of 50 unique identifiers to maintain data integrity and prevent system clutter.
- Adopt a consistent Category > Sub-Action naming framework to ensure clarity and prevent redundant or misleading data collection.
East vs. West: Monetization Trends
Mobile gamers in Eastern markets demonstrate higher spending frequency and larger average purchase amounts compared to their Western counterparts.
- Eastern mobile gamers demonstrate a significantly higher propensity for large transactions, with 76% of purchases exceeding $10 compared to only 42% in Western markets.
- Western mobile gamers are more likely to make small-scale purchases, with 8% of spenders in the West opting for transactions under $5, contrasted with 30% in the East.
- Monetization strategies in the West should prioritize value-based bundles, as these resonate more effectively with the purchasing preferences of Western players.
Oświadczenie dotyczące zrównoważonego rozwoju: Polska 2025
The "Oświadczenie dotyczące zrównoważonego rozwoju: Polska 2025" outlines MTG's comprehensive sustainability practices, business operations, and their impact on people and the environment, prepared under ESRS and EU Taxonomy regulations.
- MTG has committed to a 46.2% reduction in Scope 1–2 greenhouse gas emissions by 2031, with a 2030 target of a 40% cut in Scopes 1–2 and 25% in Scope 3 against a 2024 baseline.
- Executive accountability is reinforced by linking 5% of executive pay to ESG performance outcomes, overseen by a board committee with 29% female representation.
- The company aims to increase its S&P Global CSA score by 20 points by 2027 while aligning its decarbonization roadmap with the EU Fit for 55 framework.
AI in MTG: Moving Beyond Theory
The document, "AI in MTG: Moving Beyond Theory," outlines a strategic integration of AI across the entire game development lifecycle, emphasizing its role in enhancing efficiency, reducing costs, and accelerating content delivery.
- Adopting an 'AI-first' development approach enabled the launch of five new mobile games in 2026, facilitating rapid iteration and simultaneous production of specialized content.
- AI integration has achieved significant operational efficiencies, including a 99% reduction in marketing asset costs and an 80% time saving on influencer spotlight production.
- Data analysis turnaround times have been reduced by 75% by utilizing AI agents to query large-scale datasets, allowing analysts to focus on high-level strategy.
Gamer Motivation Profile: Empirical Research and Data Insights
The document outlines a comprehensive gamer motivation profiling system developed through psychometric techniques, specifically factor analysis.
- The Gamer Motivation Profile utilizes a dataset of over 1.75 million global participants to categorize player behavior into twelve distinct motivational drivers across six primary clusters.
- The psychometric model employs factor analysis to link player demographics, such as age and gender, with specific gaming preferences to enable precise audience segmentation.
- Developers can use the framework to compare individual game franchises against broader genre benchmarks to identify how specific titles deviate from industry norms.
Gamer Motivation Profile: Empirical Research Methodology
This document outlines the empirical research methodology behind a gamer motivation model, developed through psychometric techniques like factor analysis.
- The Gamer Motivation Profile categorizes player behavior into twelve distinct factors grouped into six thematic clusters: Action-Social, Mastery-Achievement, and Immersion-Creativity.
- The model is built on a global dataset of over 1.25 million unique gamers, providing a statistically significant foundation for analyzing player engagement.
- The participant demographic is 74% male, 22% female, and 3% non-binary, with a median age of 23 and a primary geographic concentration in North America (33%) and Western Europe (14%).
Wojciech Ozimek: Profile and Expertise
Wojciech Ozimek is a Polish technology and gamification executive whose profile presents his qualifications, career history and corporate affiliations, apparently as a candidate disclosure for a governance role connected to 11 bit studios S.A.
- Wojciech Ozimek has served as CEO of one2tribe for 11 years, overseeing the development of online games and services that have reached four million subscribers globally.
- His professional focus centers on gamification and business-oriented game design, supported by his role as a senior consultant for the Cutter Consortium’s Business-IT Strategies and Enterprise Architecture teams.
- Prior to one2tribe, Ozimek held leadership roles at Infovide, where he directed development and architecture for major clients including Nordea Bank Polska, Telekomunikacja Polska S.A., and Onet.pl.
Integrated Report 2023
Bandai Namco's Integrated Report 2023 presents the group's strategy, performance, and governance for the year ended March 2023, the first year of its Mid-term Plan (April 2022 to March 2025).
- Bandai Namco Group's financial strategy aims to secure one year of labor costs (¥80.0 billion to ¥90.0 billion) and one to one-and-a-half months of working capital (approximately ¥100.0 billion) for stable operations.
- The company plans ¥40.0 billion in strategic investment to advance its IP axis strategy.
- Bandai Namco is standardizing information security across Group companies, with a test opening planned for October 2023, and is enhancing IT literacy through e-learning.