Related Documents
Report
How Developers Are Using Generative AI to Create a New Generation of Games
This research, conducted by Google Cloud and The Harris Poll in mid-2025, examines the transformative role of generative AI within the global games industry. Based on a survey of 615 developers across the United States, South Korea, Norway, Finland, and Sweden, the study finds that 97% of professionals believe generative AI is actively reshaping the sector. The primary thesis suggests that while the industry faces rising development costs and market saturation, AI serves as a critical tool for innovation, democratization, and operational efficiency. Key findings indicate that 90% of developers have already integrated AI into their workflows, primarily to automate repetitive tasks and accelerate playtesting, localization, and coding. A significant trend is the rise of AI agents—autonomous systems capable of reasoning and planning—which 44% of respondents use for content optimization and 34% for advanced NPC behavior. These technologies are shifting player expectations, with 89% of developers noting that gamers now demand more lifelike, responsive, and personalized experiences. Furthermore, 94% of developers anticipate that AI will lead to long-term reductions in development costs over the next three years. Despite this optimism, the industry faces notable hurdles regarding legal and ethical standards. Approximately 63% of developers expressed concerns over data ownership and intellectual property, while 35% cited worries regarding player data privacy. To navigate these challenges, the study recommends that studios start with small-scale pilots, align AI use with their core creative visions, and invest in staff upskilling. Ultimately, the data portrays AI not just as a productivity booster, but as a fundamental shift in game design that enables smaller studios to compete more effectively while fostering new levels of player immersion.
Google CloudJan 2025
Report
State of the Game Industry 2025
The global game industry entered 2025 defined by a paradox of technological advancement and profound structural instability. While PC remains the dominant platform for 80% of projects, the workforce faces significant volatility, with 41% of developers impacted by layoffs or studio closures over the past year. This instability has triggered a shift in studio composition, marked by a decline in AAA representation to 15% and a corresponding rise in solo developers, who now constitute 21% of the workforce. Despite these pressures, the industry continues to diversify, with women and non-binary individuals making up 32% of the workforce and LGBTQ+ representation reaching 25%. Operational trends indicate a cooling of the initial fervor surrounding generative AI. Although 52% of developers utilize the technology, 51% express deep ethical concerns regarding intellectual property theft and job displacement, leading 27% of companies to abandon interest in the tools entirely. Simultaneously, the market is pivoting away from the live-service model due to saturation and burnout, with 42% of developers expressing no interest in the format. This strategic shift coincides with a tightening of the financial landscape; 56% of all developers and 82% of independent creators now rely on self-funding as traditional venture capital and publishing deals become increasingly scarce. Labor conditions have tightened for the first time in several years, with the average workweek lengthening and the percentage of developers working 40 hours or less dropping to 57%. While 58% of the workforce supports unionization as a remedy for crunch and job insecurity, active organizing remains limited to 22% of respondents. Furthermore, external environmental factors are becoming a tangible operational risk, as 16% of developers report that natural disasters such as wildfires and floods have directly impacted their productivity. These combined factors suggest an industry in a state of cautious restructuring, balancing ethical and financial hurdles against a diversifying talent pool.
InformaMay 2024
Report
DevOps Report
The report presents a comprehensive analysis of the global DevOps ecosystem, emphasizing its rapid evolution, investment dynamics, and the strategic role of emerging technologies such as artificial intelligence, low‑code platforms, and serverless computing. By integrating market performance data, transaction activity, and funding trends, it argues that DevOps has become a primary growth engine for technology firms, outpacing traditional operations and broader equity benchmarks. Quantitative findings show that Dev‑focused companies have delivered a 23 percent total return over the past four quarters, surpassing the S&P 500, while Ops‑centric peers lagged with an 11 percent gain. Revenue growth multiples for leading Dev firms range from 12‑to‑20‑times, with Atlassian, GitLab, HashiCorp and DataDog commanding premium valuations. The sector’s M&A volume rebounded to $27.6 billion in the first half of 2024, highlighted by marquee deals such as Cisco’s $31 billion acquisition of Splunk and IBM’s $7.7 billion purchase of HashiCorp. Private‑market activity remains robust, with the ten best‑funded DevOps startups raising a cumulative $4.3 billion, and low‑code solutions projected to account for more than 65 percent of new applications. Geographically, the analysis spans North America, Europe, the Middle East and Asia, covering transactions from 2013 onward and focusing on the 2023‑2024 period. Data sources include Capital IQ, Pitchbook, Gartner, DS Research and other industry databases, providing a multi‑source foundation for the performance and valuation metrics presented. The findings underscore the accelerating convergence of development and operations, driven by AI‑enhanced automation, open‑source integration, and the shift toward serverless architectures, positioning DevOps as a central pillar of modern technology investment strategies.
Drake Star PartnersMar 2024
Report
State of Game Technology Report 2024
The report demonstrates that game technology is increasingly permeating non‑traditional sectors, with half of surveyed teams employing real‑time 3D engines beyond game development. This cross‑industry diffusion is accompanied by persistent funding constraints and collaboration bottlenecks, notably slow file transfers, remote coordination difficulties, and asset feedback challenges. The data reveal a trend toward consolidating toolsets to enhance productivity amid economic uncertainty and the rise of remote work. Engine usage remains dominated by Unreal Engine (63 %) while Unity follows at 47 %; Godot is gaining traction mainly among indie developers. Version control practices show Perforce Helix Core leading (51 %) with widespread adoption of Git‑based solutions, though Google Drive remains a common secondary storage option. Asset management practices differ markedly between AAA and indie studios. Custom‑built solutions are common in both, yet 23 % of AAA teams and 17 % of indie studios rely on them, diverting resources from core development. Indie teams more frequently use Perforce (55 %) compared to AAA studios (3 %). Generative AI adoption is high, with 65 % of respondents using an organizational AI tool; ChatGPT leads at 47 %, especially among indie/mid‑size studios (50 % versus 26 % in AAA). Other AI tools such as Midjourney, DALL‑E, and GitHub Copilot also see notable usage. Cloud infrastructure is embraced by nearly half of respondents (49 %), with AWS leading at 30 % and Azure at 18 %; hybrid cloud adoption remains minimal (6 %). Talent acquisition trends underscore a premium on specialized experience (≈95–100 %) and continuous learning ability (≈71–82 %), while presentation skills and portfolio strength, though important, receive comparatively lower emphasis. These findings highlight a shift toward adaptable, skill‑rich talent pools across highly technical industries.
PerforceJan 2024