Global reports and market data
Documents
Your Data Tracking Plan: A Step-by-Step Guide for GameAnalytics
GameAnalytics presents a structured framework for designing and implementing data tracking within games, emphasizing the creation of a comprehensive tracking plan that aligns analytics teams with development stakeholders.
- Establish a structured tracking plan by aligning business objectives and player behavior questions with seven predefined event categories: Session, Business, Resource, Progression, Error, Ads, and Impression.
- Limit custom events to a maximum of 50 unique identifiers to maintain data integrity and prevent system clutter.
- Adopt a consistent Category > Sub-Action naming framework to ensure clarity and prevent redundant or misleading data collection.
Playing for the Planet: Untangling the Carbon Complexities of the Video Gaming Industry
The analysis demonstrates that the video-gaming sector remains fragmented in its approach to carbon accounting, with only a minority of companies—12 out of 222 surveyed—committed to science-based targets.
- Only 12 out of 222 surveyed gaming companies have committed to science-based carbon reduction targets, highlighting a significant industry-wide gap in formal climate accountability.
- Scope 3 emissions—specifically purchased goods (Category 1) and the use of sold products (Category 11)—represent the dominant share of the industry's total carbon footprint.
- Energy consumption during gameplay varies significantly by hardware, with current-generation consoles drawing 150–200W and PCs reaching up to 300W, compared to only a few watts for mobile devices.
East vs. West: Monetization Trends
Mobile gaming monetization strategies reveal distinct behavioral patterns between Eastern and Western markets, driven by differing consumer motivations and spending habits.
- Eastern mobile gamers demonstrate a significantly higher propensity for large transactions, with 76% of purchases exceeding $10 compared to only 42% in Western markets.
- Western mobile gamers are more likely to make small-scale purchases, with 8% of spenders in the West opting for transactions under $5, contrasted with 30% in the East.
- Monetization strategies in the West should prioritize value-based bundles, as these resonate more effectively with the purchasing preferences of Western players.
Oświadczenie dotyczące zrównoważonego rozwoju: Polska 2025
The statement establishes MTG’s commitment to a comprehensive sustainability agenda for 2025, integrating environmental stewardship, social responsibility and robust governance across its entire value chain.
- MTG has committed to a 46.2% reduction in Scope 1–2 greenhouse gas emissions by 2031, with a 2030 target of a 40% cut in Scopes 1–2 and 25% in Scope 3 against a 2024 baseline.
- Executive accountability is reinforced by linking 5% of executive pay to ESG performance outcomes, overseen by a board committee with 29% female representation.
- The company aims to increase its S&P Global CSA score by 20 points by 2027 while aligning its decarbonization roadmap with the EU Fit for 55 framework.
AI in MTG: Moving Beyond Theory
The document argues that artificial intelligence has become a strategic asset in mobile game development, transforming every phase of the lifecycle from ideation to live operations.
- Adopting an 'AI-first' development approach enabled the launch of five new mobile games in 2026, facilitating rapid iteration and simultaneous production of specialized content.
- AI integration has achieved significant operational efficiencies, including a 99% reduction in marketing asset costs and an 80% time saving on influencer spotlight production.
- Data analysis turnaround times have been reduced by 75% by utilizing AI agents to query large-scale datasets, allowing analysts to focus on high-level strategy.
Gamer Motivation Profile: Empirical Research and Data Insights
The Gamer Motivation Profile provides a comprehensive empirical framework for understanding player behavior through a psychometric model that categorizes gaming preferences into twelve distinct motivational drivers.
- The Gamer Motivation Profile utilizes a dataset of over 1.75 million global participants to categorize player behavior into twelve distinct motivational drivers across six primary clusters.
- The psychometric model employs factor analysis to link player demographics, such as age and gender, with specific gaming preferences to enable precise audience segmentation.
- Developers can use the framework to compare individual game franchises against broader genre benchmarks to identify how specific titles deviate from industry norms.
Gamer Motivation Profile: Empirical Research Methodology
The Gamer Motivation Profile provides an empirical framework for understanding player behavior by categorizing gaming preferences into twelve distinct motivational factors.
- The Gamer Motivation Profile categorizes player behavior into twelve distinct factors grouped into six thematic clusters: Action-Social, Mastery-Achievement, and Immersion-Creativity.
- The model is built on a global dataset of over 1.25 million unique gamers, providing a statistically significant foundation for analyzing player engagement.
- The participant demographic is 74% male, 22% female, and 3% non-binary, with a median age of 23 and a primary geographic concentration in North America (33%) and Western Europe (14%).
Q4 2023 Gaming Industry Report: Global & MENAP Outlook
The Q4 2023 Gaming Industry Report presents a global market that expanded to $212 billion, with the MENAP region contributing $2.8 billion and experiencing a 30% quarter-over-quarter rise in both gamers and investment activity.
- The global gaming market reached $212 billion in Q4 2023, with M&A activity surging to $68.7 billion, a 769% increase primarily driven by the Activision-Blizzard acquisition.
- Mobile gaming remains the industry's primary platform, capturing 46% of the global player base, while indie PC titles have grown to represent approximately 30% of total revenue.
- The MENAP region is a key growth area, contributing $2.8 billion to the market and recording a 30% quarter-over-quarter increase in both gamer population and venture capital investment.
Wojciech Ozimek: Profile and Expertise
Wojciech Ozimek has led one2tribe Sp. z o.o. for eleven years as CEO, overseeing organizational growth, product launches, sales and key client relationships.
- Wojciech Ozimek has served as CEO of one2tribe for 11 years, overseeing the development of online games and services that have reached four million subscribers globally.
- His professional focus centers on gamification and business-oriented game design, supported by his role as a senior consultant for the Cutter Consortium’s Business-IT Strategies and Enterprise Architecture teams.
- Prior to one2tribe, Ozimek held leadership roles at Infovide, where he directed development and architecture for major clients including Nordea Bank Polska, Telekomunikacja Polska S.A., and Onet.pl.
Current Report No. 16: Setting Release Date for Moonlighter 2: The Endless Vault
The announcement establishes the global early-access release date for Moonlighter 2: The Endless Vault on PC as October 23, 2025.
- Moonlighter 2: The Endless Vault will launch in early access on PC via Steam and the Windows Store on October 23, 2025.
- Console versions for PlayStation 5 and Xbox Series X/S are deferred to a later date to allow for a focused PC-first release strategy.
- The development is led by the Spanish studio Digital Sun, with 11 bit Studios S.A. serving as the publisher.
Current Report No. 11/2023: Disclosure of Delayed Inside Information
The report discloses that PCF Group S.A.’s board initiated negotiations on 19 March 2023 with Krafton, Inc. or its affiliated entity to acquire shares in a capital increase approved by an extraordinary general meeting on 28 February 2023.
- PCF Group S.A. entered negotiations with Krafton, Inc. on 19 March 2023 regarding a potential capital increase that would grant Krafton a 10% stake in the company.
- The proposed deal includes the potential for future collaboration between PCF Group and Krafton on specific game titles.
- PCF Group delayed the public disclosure of these negotiations from 19 March to 28 March 2023, citing the need to protect negotiation dynamics under Article 17(4) of the MAR Regulation.
Raport Bieżący Nr 12/2023: Zawarcie Umowy Inwestycyjnej z Krafton, Inc.
The document announces that Krafton, Inc. has entered into an investment agreement to acquire shares of PCF Group S.A. under a capital increase authorized by the extraordinary general meeting, allowing up to 5 853 941 new ordinary shares of series F at a nominal value of PLN 0.02 each.
- Krafton, Inc. is acquiring a 10% equity stake in PCF Group S.A. through the issuance of 5,853,941 new series F ordinary shares.
- The investment is priced at PLN 40.20 per share, granting Krafton 10% of the company’s total voting rights.
- Krafton holds rights of first negotiation and first refusal on future PCF Group projects, specifically Project Victoria and Project Bifrost, if they are not self-published.