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Cover of IP, Games, & The Future of Transmedia
Article

IP, Games, & The Future of Transmedia

Transmedia storytelling represents a strategic evolution in how entertainment companies leverage intellectual property by dispersing narrative elements across multiple platforms to create a unified experience.

  • Transmedia storytelling requires dispersing integral narrative elements across multiple platforms to create a unified experience, rather than simply repeating the same story across different media.
  • Gaming is a critical transmedia channel because it captures significant consumer attention, with entertainment consumption increasing 12% during the pandemic and gaming specifically seeing 30% growth.
  • Successful transmedia relies on the 'three C’s': characters (narrative importance), convenience (delivering content where audiences are), and community (connecting fans through social tools and platforms).
NaavikJun 2021
Cover of Ubisoft Financial Results and Free-to-Play Strategy
Article

Ubisoft Financial Results and Free-to-Play Strategy

Ubisoft’s fiscal year ending March 31, 2021, marked a period of record financial performance, characterized by a strategic pivot toward integrating high-end free-to-play (F2P) titles alongside its traditional premium AAA offerings.

  • Ubisoft reported record net bookings of €2.2 billion for the fiscal year ending March 31, 2021, representing a 46.1% increase over the previous year.
  • The company is shifting its business model to include more high-end free-to-play titles, aiming to replicate the 'Call of Duty' strategy by adding F2P experiences alongside its existing premium AAA releases.
  • Digital sales accounted for 71.8% of total revenue, while back-catalog titles contributed 57.5% of the year's total sales.
Game World ObserverMay 2021
Cover of Live Ops in Star Wars: Galaxy of Heroes
30 min
Game Developers Conference30 min

Live Ops in Star Wars: Galaxy of Heroes

The live operations strategy for Star Wars: Galaxy of Heroes centers on maintaining a durable, character-based economy within a mid-to-hardcore mobile RPG framework.

  • The game maintains a durable economy by treating individual characters as the primary units of value, ensuring long-term player investments remain protected against power creep.
  • To manage a roster of over 170 characters, the development team employs a 'nesting utility' strategy that creates specific faction-based synergies rather than relying on static power hierarchies.
  • The ecosystem approach forces players to utilize their entire collection by revitalizing legacy characters, preventing new releases from rendering older units obsolete.
Game Developers ConferenceMar 2021
Cover of TWIG 121: BlizzCon 2021, Valheim Built By 5 Devs, Zynga Accelerates Growth, Rovio M&A Target
56 min
GameMakers56 min

TWIG 121: BlizzCon 2021, Valheim Built By 5 Devs, Zynga Accelerates Growth, Rovio M&A Target

The gaming industry is currently defined by a tension between massive corporate consolidation and the surprising agility of small-scale development teams.

  • Major industry players like EA are driving consolidation through large-scale acquisitions, exemplified by the $1.2 billion purchase of Codemasters.
  • Large publishers face significant growth headwinds due to the post-IDFA environment and the technical challenges of scaling new titles while managing third-party data sharing risks.
  • Blizzard Entertainment is experiencing internal development delays for major titles like Overwatch 2 and Diablo IV, forcing a reliance on legacy franchises such as the Diablo II remaster.
GameMakersFeb 2021
Cover of Behind the Audio of the Heroes of Star Wars Battlefront II
57 min
Game Developers Conference57 min

Behind the Audio of the Heroes of Star Wars Battlefront II

The audio design for Star Wars Battlefront II centers on the objective of creating an immersive, authentic soundscape that bridges multiple eras of the franchise.

  • The audio team managed a roster more than twice the size of the previous game by implementing a modular sound patch configuration system.
  • To prevent listener fatigue and maintain variety, designers created between five and twenty-five unique variations for individual sound effects.
  • The development team utilized a data-driven approach that shared environmental assets, such as debris and reflections, to streamline production and optimize performance.
Game Developers ConferenceFeb 2021
Cover of Electronic Arts’ Earnings From Star Wars Games Top $3 Billion
Article

Electronic Arts’ Earnings From Star Wars Games Top $3 Billion

Electronic Arts has undergone a significant corporate transformation, transitioning from a publicly traded entity to a private company following a $55 billion acquisition.

  • Electronic Arts has been acquired by an investor group led by the Saudi Arabian Public Investment Fund (PIF) in a $55 billion deal, marking the largest leveraged buyout in gaming history.
  • As part of the acquisition, EA has delisted from the NASDAQ and returned to being a private company after nearly 40 years of public trading.
  • The ownership structure of the newly private EA consists of 93.4% held by the PIF, 5.5% by Silver Lake, and 1.1% by Affinity Partners.
Game World ObserverFeb 2021
Cover of Mobile Game Genre Report: Comparing & Contrasting Eastern and Western Markets
Report30 pages

Mobile Game Genre Report: Comparing & Contrasting Eastern and Western Markets

Role-playing games emerged as the dominant force in the mobile gaming industry in 2020, generating $18.5 billion in revenue and capturing over 21% of the global market share.

  • Role-playing games (RPGs) dominated the 2020 mobile market with $18.5 billion in revenue, representing over 21% of the global market share.
  • East Asian markets (China, Japan, and South Korea) drive RPG financial performance, accounting for 72% of the genre's total global earnings.
  • Successful RPG monetization is shifting toward hybrid models, as 83% of players are receptive to opt-in rewarded video ads alongside traditional gacha mechanics and battle passes.
NewzooJan 2021
Cover of Stadia and Cloud Gaming | Unchained Report
18 min
Game Dev Unchained18 min

Stadia and Cloud Gaming | Unchained Report

Stadia’s market entry and long-term viability as a cloud gaming platform face significant skepticism due to a lackluster content strategy and a poorly executed launch.

  • Stadia’s long-term viability is threatened by a lack of exclusive, high-caliber first-party content that differentiates it from established console ecosystems.
  • The platform currently lacks a 'killer app' that leverages unique cloud-native features, such as deep YouTube integration, to justify its existence as a fourth console competitor.
  • Stadia’s library is perceived as weak because it relies heavily on older, previously played titles rather than the deep, established catalogs offered by competitors like Microsoft and Sony.
Game Dev UnchainedDec 2020
Cover of Physical Animation in Star Wars Jedi: Fallen Order
31 min
Game Developers Conference31 min

Physical Animation in Star Wars Jedi: Fallen Order

Star Wars Jedi: Fallen Order integrates physical animation to bridge the gap between authored character poses and dynamic physics simulations.

  • Star Wars Jedi: Fallen Order utilizes a hybrid animation system that blends authored poses with dynamic physics simulations to eliminate geometry clipping and improve movement fluidity.
  • The system employs motors, velocity-based drives, and custom constraints to ensure characters maintain natural, physically grounded presence during complex actions.
  • Combat interactions for NPCs, such as force-pulls and death sequences, use intelligent transitions to freefall ragdoll states when obstacles are detected.
Game Developers ConferenceSep 2020
Cover of GDC Summer Dev Speedrun - Star Wars: Republic Commando With Harley Baldwin
149 min
Game Developers Conference149 min

GDC Summer Dev Speedrun - Star Wars: Republic Commando With Harley Baldwin

The development of Star Wars: Republic Commando, released in 2005, serves as a case study in balancing ambitious squad-based mechanics with the severe hardware constraints of the original Xbox.

  • To address player feedback that the game did not feel like a squad-based experience, the development team implemented a simple code change that defaulted the squad to 'search and destroy' behavior whenever the player entered a new area, ensuring the AI remained visible and active.
  • Technical limitations in Unreal Engine 2 and the hardware of the era forced level designers to use short hallways to connect large arenas, as the engine struggled to render expansive environments alongside the necessary connective geometry.
  • Early prototypes for vehicle-based or moving-platform gameplay were abandoned because the physics simulation costs were prohibitively expensive for the hardware available at the time of development.
Game Developers ConferenceAug 2020
Cover of ILMxLAB: Pioneering Immersive Entertainment
60 min
Game Developers Conference60 min

ILMxLAB: Pioneering Immersive Entertainment

Immersive entertainment is undergoing a fundamental transformation, moving away from isolated virtual reality experiences toward a model of persistent, interconnected digital worlds.

  • Location-based VR experiences can serve as a primary retail anchor, as evidenced by a Westfield London location where 71.6% of visitors reported the VR attraction was their sole reason for visiting the mall.
  • The future of immersive entertainment lies in a multi-platform ecosystem where a single identity and narrative persist across devices, ranging from mobile AR and tablet-based crafting to console gaming and full-immersion VR.
  • Hyper-reality experiences like 'The Void' successfully leverage untethered headsets, motion capture, and multi-user networking to create social environments where strangers often leave feeling like close friends.
Game Developers ConferenceJul 2020
Cover of How does DISNEY SORCERER'S ARENA retain, engage and monetize?
19 min
PocketGamer.biz19 min

How does DISNEY SORCERER'S ARENA retain, engage and monetize?

Disney Sorcerer’s Arena, a squad-based turn-based RPG developed by Glu Mobile, utilizes a complex, multi-layered monetization and engagement model built upon the broad appeal of the Disney and Pixar intellectual property.

  • Disney Sorcerer’s Arena utilizes a shard-based collection system for Disney and Pixar characters, mirroring the core mechanics of Star Wars: Galaxy of Heroes.
  • Monetization is driven by an aggressive, multi-layered economy featuring randomized loot boxes, specialized stores, and frequent pop-up offers designed to accelerate player progression.
  • The game employs a tiered battle pass system called the 'Pass Holder' season, which incentivizes monthly recurring spending through a premium 'Gold Pass' offering exclusive bonuses.
PocketGamer.bizMar 2020