League of Legends
GameBy Riot Games · Released Oct 27, 2009
Documents about League of Legends
G2 Esports Launches Media House Agency 62
G2 Esports has officially launched a new media house agency, 62, designed to bridge the gap between mainstream brands and the global gaming community.
- G2 Esports has launched a new media house agency named 62 to help mainstream brands create authentic marketing campaigns for the global gaming community.
- The agency is led by Mathieu Lacrouts, an entrepreneur who previously founded the agency Hurrah and has experience working with major brands including Netflix, Coca-Cola, Mastercard, and Ralph Lauren.
- 62 provides services including creative advertising, media buying, content production, and event management by leveraging G2’s internal content creation team.
Smite 2 Beta and MOBAs on Live Streaming
The debut of the Smite 2 beta serves as a critical case study for the longevity of live-service MOBAs in an increasingly competitive streaming landscape.
- Smite 2 generated 1.5 million hours watched in its debut week following its January 14, 2025, beta launch, tripling the average daily viewership of the original Smite throughout 2024.
- League of Legends continues to dominate the MOBA genre, accounting for 1.9 billion hours watched in 2024, which is more than all other MOBA titles combined.
- The original Smite saw its monthly viewership decline from a pandemic-era peak of 8 million hours in January 2021 to 602,000 hours by December 2024, partly due to audience migration in anticipation of the sequel.
TALON and PSG Esports Wrap Up Iconic League of Legends Partnership
Talon Esports and Paris Saint-Germain (PSG) have concluded their four-year partnership in League of Legends, effective January 5, 2025.
- Talon Esports and Paris Saint-Germain (PSG) have officially ended their four-year League of Legends partnership, effective January 5, 2025.
- The League of Legends roster, formerly known as PSG Talon, will revert to the Talon brand following the dissolution of the co-branding agreement.
- During their four-year collaboration, the partnership secured seven Pacific Championship Series (PCS) titles and qualified for the League of Legends World Championship four times.
Steam's Top-Grossing Games of 2024: Analyzed
The gaming industry landscape in 2024 reflects a shift toward focused, high-quality releases and a move away from the oversaturation of mid-tier, or AA, titles.
- The gaming industry is shifting away from mid-tier AA titles toward either hyper-cost-conscious production or highly concentrated release strategies to prevent internal product cannibalization.
- Steam platform-driven discovery is intensifying, with editorial homepage takeovers increasing to 115 in 2024, up from 94 in 2023.
- PlayStation 5 revenue grew 15% year-over-year in 2024, supported by the launch of the PS5 Pro, while the Nintendo Switch surpassed the PlayStation 2 in lifetime unit sales.
Riot: No Game Changers at Esports World Cup in 2025
Riot Games has officially confirmed that the Valorant Game Changers program will not participate in the 2025 Esports World Cup in Riyadh, Saudi Arabia.
- Riot Games has officially confirmed that the Valorant Game Changers program will not participate in the 2025 Esports World Cup in Riyadh.
- Negotiations regarding the inclusion of other Riot titles, such as League of Legends, Teamfight Tactics, and Valorant, remain ongoing and are not yet finalized.
- Riot clarified that any potential inclusion of its titles in the eight-week event would be licensed to a third party and would not constitute an officially sanctioned league event.
More Games Added to 2025 Esports World Cup
The Esports World Cup Foundation has expanded the roster for its 2025 competition in Riyadh, Saudi Arabia, by adding Chess.com, the racing title RENNSPORT, and the battle royale games Crossfire and PUBG: Battlegrounds.
- The Esports World Cup Foundation has added Chess.com, RENNSPORT, Crossfire, and PUBG: Battlegrounds to the 2025 competition lineup in Riyadh, Saudi Arabia.
- Chess.com will feature a $1.5M total prize pool and include participation from Grandmaster Magnus Carlsen, with the Champions Chess Tour serving as the primary qualification path.
- The 2025 Esports World Cup is scheduled to run for eight weeks, beginning in early July and concluding in late August.
Analyst Bulletin: Mobile Game Market Review November 2024
The mobile gaming landscape in November 2024 is defined by a strategic shift toward genre-blending mechanics and high-profile cross-media collaborations.
- The release of Netflix’s Arcane Season 2 drove a significant surge in League of Legends: Wild Rift, with daily downloads around November 23 nearly tripling compared to the October average.
- Dream Games officially launched Royal Kingdom on November 21, differentiating the title from its predecessor, Royal Match, by incorporating PvE boss battles inspired by puzzle RPGs like Empires & Puzzles.
- HABBY’s Capybara GO!, released globally on November 20, has maintained a position within the US top 100 grossing and top 50 download charts by leveraging a mix of roguelike elements and casual gameplay.
Riot Games Opens Up to Gambling as a Sponsorship Category for Valorant, LoL Esports
Riot Games is expanding its commercial strategy by opening gambling as an approved sponsorship category for professional teams competing in its League of Legends and Valorant esports ecosystems.
- Riot Games is officially opening its League of Legends and Valorant esports ecosystems to gambling sponsorships, marking a significant shift in its long-standing policy.
- All potential betting partners will be subject to strict vetting and must comply with both Riot’s internal regulations and all relevant local legal and licensing requirements.
- Riot will maintain a 'gambling-free' status for its official broadcast channels for the time being, opting for a cautious and measured rollout of the new category.
Zeynep Gencaga Dechelotte Named Deputy Director of IOC Esports
The International Olympic Committee (IOC) has appointed Zeynep Gencaga Dechelotte as the new deputy director of its esports division.
- Zeynep Gencaga Dechelotte was appointed deputy director of IOC Esports in November 2024 to help lead the organization's esports initiatives.
- Dechelotte previously served as senior esports director and head of regions at Ubisoft, and held business development roles at Riot Games Europe for over two years.
- The IOC has established a 12-year partnership with the Saudi Arabian government to host the Olympic Esports Games.
Team Vitality, Lille Olympique Sporting Club Renew Partnership
Team Vitality and the French football club Lille Olympique Sporting Club (LOSC) have renewed their partnership for a third consecutive year, continuing their collaborative efforts within the EA Sports FC esports ecosystem.
- Team Vitality and Lille Olympique Sporting Club (LOSC) have renewed their partnership for a third consecutive year to compete in EA FC esports.
- The 2024/25 season roster features players Ilian Bouchi and Brice Masson, coached by Johann ‘ManiiKa’ Simon.
- The partnership aims to secure qualification for the 2025 Esports World Cup.
OverActive Media Reveals Movistar KOI Plans for 2025
OverActive Media has outlined a strategic restructuring and expansion plan for its European esports operations, centered on the Movistar KOI brand.
- OverActive Media has secured a naming rights partnership with Telefónica for its European esports operations, rebranding MAD Lions to Movistar KOI for the 2025 season.
- The partnership with Telefónica covers multiple competitive circuits, including the League of Legends EMEA Championship (LEC), Valorant Champions Tour EMEA (VCT EMEA), and the Superliga.
- OverActive Media will launch a new Fortnite squad in 2025, which will be supported by a custom-branded team map.
OverActive Media Discontinues Toronto Defiant Brand
OverActive Media has officially announced the discontinuation of its Toronto Defiant brand, marking the company’s exit from Overwatch 2 esports for the 2025 season.
- OverActive Media is officially discontinuing the Toronto Defiant brand and will not compete in Overwatch 2 esports for the 2025 season.
- CEO Adam Adamou confirmed that if the company returns to Overwatch competition in 2026, it will do so under a new brand identity.
- The Toronto Defiant was originally established in 2018 as an expansion team for the now-defunct Overwatch League.
Companies behind it
Riot Gamesdeveloper, publisher, owner334
Overwolfowner35
Tencent Holdingsowner, publisher746- Riotowner, developer326
- NAVERowner3
- Talondeveloper17
FunPlusowner35
Metaowner504
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