FunPlus
27 documents in the library are about FunPlus, from writers such as Deconstructor of Fun, The Esports Advocate and Two & a Half Gamers, the newest from 2026. Each has a summary and key insights with the page they come from.
We put fun, creativity and innovation into every game we produce. Powered by a team of over 2,000 worldwide, we craft exciting and original experiences across a growing variety of genres.
- Country
- China
- Games
- Call of Antia, Stormshot, Z Day: Hearts of Heroes, Deadwalk: The Last War
- Links
- Official site
Company data from IGDB.com
Key figures
FunPlus aggressively marketed Tiles Survive! with nearly 11,000 deduplicated iOS creatives in August, with 89% of ads utilizing vertical 720x1280 video formats.
SocialPeta, 2025 · Global Mobile Games in August 2025: Advertising, Revenue, and Downloads
FunPlus's 'Tile Survive' is currently scaling at approximately $50,000 in daily revenue with roughly 60,000 daily downloads since its launch in March.
Two & a Half Gamers, 2025 · Tiles Survive Breakdown: FunPlus goes full Century Games, p. 1
FunPlus has seen its mobile strategy market share drop from a 15% peak in 2020–2021 to approximately 5% as competitors successfully pivoted to more accessible, casual-friendly monetization models.
Deconstructor of Fun, 2025 · DC Dark Legion - Lets Play, p. 11
Zynga maintained a top-ten position despite a year-on-year in-app purchase (IAP) revenue decline of $230 million, while FunPlus experienced a similar magnitude of revenue loss.
Mobilegamer.biz, 2024 · 2023's Winners and Losers: By the Numbers
FunPlus’s 'Guns of Glory' held the third position in overseas revenue, with the U.S. market accounting for more than 43% of its total earnings.
Sensor Tower, 2018 · Top 30 Chinese Mobile Games Overseas: March 2018
Documents about FunPlus
🐿️ FunPlus Made a Genshin-Pokémon-Palworld Game and Forgot the Gacha
FunPlus has entered the high-fidelity, cross-platform open-world RPG market with the launch of Aniimo, a title that synthesizes mechanics from popular creature-collection and action-combat franchises like Genshin Impact, Pokémon, and Palworld.
- FunPlus launched Aniimo, a high-fidelity open-world RPG combining mechanics from Genshin Impact, Pokémon, and Palworld, marking a strategic shift from its traditional 4X strategy focus.
- The game achieved significant initial traction with 40 million pre-registrations and over 1.5 million mobile downloads in its first month.
- Aniimo maintains a daily active user base of approximately one million players across mobile, PC, and console platforms.
State of Survival: Revenue and Player Statistics (2019 - 2026)
State of Survival, a 4X zombie strategy game published by FunPlus International AG, has transitioned from a high-growth title into a mature, monetization-focused asset.
- State of Survival has generated $1.69 billion in lifetime revenue since its 2019 launch, with annual revenue declining from a $516 million peak in 2021 to $63 million in 2025.
- The game has experienced a significant contraction in scale, with monthly downloads, revenue, and monthly active users (MAU) down by 95%, 93%, and 91% respectively from their historical peaks.
- As of 2026, the game maintains a stable, mature player base of 5 million monthly active users and generates an average daily revenue per user (ARPDAU) of $0.79.
2026 Global Mobile Gaming Marketing Trends White Paper
The white paper establishes that the mobile-gaming advertising ecosystem expanded rapidly in 2025, with more than 90 000 active advertisers and an influx of roughly 8 000 new entrants each month, a 22% year-over-year rise.
- The mobile gaming advertising ecosystem grew by 22% year-over-year in 2025, with over 90,000 active advertisers and 8,000 new entrants joining monthly.
- Video content now accounts for 74% of all mobile game ads, representing a 14% year-over-year increase in usage.
- A shift toward an 'Infinity Loop' marketing model, supported by supervised AI, can increase player lifetime value (LTV) by up to 30% by integrating acquisition, retargeting, and lifecycle management.
Softlaunch Sonar: Why everyone is cloning Pixel Flow! (and still missing the point)
The mobile gaming industry is currently defined by a pervasive clone-first mentality, where developers prioritize rapid production cycles and cost-efficiency over original design.
- Direct cloning of successful titles like Pixel Flow is an unsustainable strategy because derivative products fail to capture market momentum and struggle to achieve long-term player retention.
- The match-three genre functions as a high-barrier environment where non-major developers rarely secure sustainable lifetime revenue, making it an ineffective target for rapid replication.
- Success in the current mobile market is driven by strategic timing and the development of unique gameplay hybrids rather than high production polish or simple aesthetic variations.
LPL Set to Shrink to 14 Teams for 2026
China’s League of Legends Pro League (LPL) is undergoing a significant structural contraction, reducing its roster from 16 to 14 teams for the 2026 season.
- China’s League of Legends Pro League (LPL) will reduce its roster from 16 to 14 teams for the 2026 season.
- FunPlus Phoenix (FPX) has officially exited the league following TJ Sports' repurchase of their franchise slot, effective January 1, 2026.
- Royal Never Give Up (RNG) is expected to be absent from the 2026 season lineup, though league operator TJ Sports has not issued a formal statement regarding their status.
FunPlus Phoenix to Exit China’s LPL as TJ Sports Repurchases Franchise Slot
FunPlus Phoenix (FPX) will officially exit China’s League of Legends Pro League (LPL) following the conclusion of the 2025 season.
- FunPlus Phoenix (FPX) will officially exit China’s League of Legends Pro League (LPL) on January 1, 2026, following a franchise slot buyback agreement with league operator TJ Sports.
- The exit marks the end of an eight-year tenure for FPX, which entered the LPL in 2017 and won the 2019 League of Legends World Championship.
- TJ Sports initiated the buyback program in late 2024 as part of a broader effort to optimize the league's competitive schedule.
Global Mobile Games in August 2025: Advertising, Revenue, and Downloads
The analysis focuses on August 2025 mobile game performance worldwide, covering advertising spend, revenue generation, and download volumes across the Apple App Store and Google Play.
- Roblox led Google Play revenue with $65 million and reached a record 47.3 million peak concurrent users in August 2025.
- Royal Match and Pokémon GO dominated App Store revenue, generating $79 million and $42 million respectively, while Royal Kingdom saw a 13.6% month-over-month revenue lift.
- FunPlus aggressively marketed Tiles Survive! with nearly 11,000 deduplicated iOS creatives in August, with 89% of ads utilizing vertical 720x1280 video formats.
Playable Ads Trends in Mobile Games & Apps: July 2025
The mobile user acquisition landscape is undergoing a significant shift, driven by the rising influence of platforms like Applovin and increased investment in SDK networks.
- Playable advertisements have become a primary creative pillar for mobile user acquisition as competition for attention intensifies across the industry.
- Video-integrated playables are currently the dominant format, utilizing persistent calls-to-action to create urgency and streamline the user installation journey.
- Interactive end cards are increasingly replacing static imagery as a high-performance, low-effort alternative, bolstered by the use of AI-driven asset generation.
Tiles Survive Breakdown: FunPlus goes full Century Games
FunPlus has initiated a strategic pivot toward a proven, high-efficiency development model, moving away from experimental intellectual property in favor of the simplified, scalable frameworks popularized by Century Games.
- FunPlus's 'Tile Survive' is currently scaling at approximately $50,000 in daily revenue with roughly 60,000 daily downloads since its launch in March.
- The game utilizes a simplified version of the 'Dark War' 4X playbook, focusing on streamlined onboarding, events, and gacha mechanics rather than complex systems.
- Unlike its predecessors, 'Tile Survive' integrates scripted road-collection encounters directly into the core progression, effectively gating player advancement behind specific exploration levels.
TWiG #335: Embrace CEO Exits, Pokémon meets Genshin, and Nintendo’s Mysterious On Switch
The current state of the gaming industry is defined by a tension between aggressive expansion and structural stagnation.
- Major conglomerates like Embracer Group are undergoing a prolonged recovery phase following the failure of aggressive, acquisition-heavy growth strategies to deliver sustainable results.
- Mobile publishers are attempting to combat market stagnation by blending mechanics, such as FunPlus combining creature collection with open-world exploration, while others like Habby refine midcore monetization.
- The gaming industry continues to rely on legacy intellectual property, specifically the Marvel franchise, as a primary risk mitigation strategy despite clear signs of consumer fatigue.
TWIG #325 Ubisoft Bails Out, AppLovin Fights Back, Roblox Becomes an Ad Network
The global gaming industry is currently navigating a period of intense structural realignment, characterized by aggressive monetization shifts, strategic corporate restructuring, and evolving regulatory landscapes.
- Ubisoft has secured a $1.25 billion investment from Tencent, a defensive move designed to maintain founder control and bypass regulatory scrutiny through a subsidiary structure.
- Roblox is scaling its advertising business via programmatic partnerships with Google to monetize its Gen Alpha user base, though it continues to struggle with regional CPM disparities.
- Mobile developers are increasingly bypassing platform fees by pivoting to direct-to-consumer web stores and rewarded advertising to offset the impact of post-IDFA data limitations.
DC Dark Legion - Lets Play
DC Dark Legion, a mobile 4X strategy title developed by FunPlus, represents a high-stakes attempt to integrate the DC Universe intellectual property into a genre currently dominated by titles like State of Survival and those from competitors like Century Games.
- FunPlus has seen its mobile strategy market share drop from a 15% peak in 2020–2021 to approximately 5% as competitors successfully pivoted to more accessible, casual-friendly monetization models.
- DC Dark Legion is experiencing a rapid post-launch revenue decline, mirroring the performance trajectory of other recent strategy titles like Age of Empires.
- The game suffers from a disjointed design that fails to integrate its Fallout Shelter-style base building, squad-based RPG mechanics, and 4X exploration into a cohesive experience.