Rise
Company
Documents about Rise
Vietnam Mobile Gaming Report 2025: Vietnam Gaming on Rise
Vietnam has solidified its position as a premier global hub for mobile game production, evidenced by a staggering 4.9 billion downloads in 2025.
- Vietnam’s mobile gaming sector recorded 4.9 billion downloads in 2025, signaling its status as a premier global production hub.
- The industry is pivoting from a hyper-casual outsourcing model toward quality-focused development, with in-app purchase revenue projected to surge by 83%.
- The number of active publishers in Vietnam has increased by 27%, reflecting a strategic shift toward hybrid monetization and complex gameplay in genres like simulation and puzzle.
Take Rates in China
The analysis evaluates how take-rate structures shape mobile game monetisation in China and whether higher-quality development can outweigh the pressure of traditional distribution fees.
- Chinese Android app stores, dominated by manufacturers like Huawei, Oppo, and Vivo, typically charge a 50% commission on in-app purchases, significantly higher than Apple’s 30% rate.
- Hardware manufacturers rely heavily on these high take rates for profitability; for example, Xiaomi reports a 64.7% gross profit margin on services compared to only 7.2% on hardware sales.
- While iOS users account for only 25% of the Chinese gaming population, they generate approximately 40% of total mobile game revenue.
The Games We Watched: Lurkit’s Top 500 Streaming Report Q1 2024
The global game streaming market experienced a 10% year-over-year growth in the first quarter of 2024, with the top 500 titles on Twitch generating 3.8 billion hours of watch time.
- The global game streaming market grew 10% year-over-year in Q1 2024, with the top 500 titles on Twitch generating 3.8 billion hours of watch time.
- Market dominance by the top ten developers is softening, with their collective market share dropping from 63% to 59% compared to the previous year.
- Grand Theft Auto V and League of Legends remain the market leaders, recording 479 million and 379 million hours watched respectively.
Rise of the Co-Op Games
Cooperative video games have emerged as a dominant force on the Steam platform, significantly overperforming relative to their total volume of releases.
- Cooperative games significantly outperform the market, accounting for 36% of all units sold on Steam in 2023 despite representing only 6% of total releases.
- The average co-op game on Steam sells 40,000 units, which is eight times the 5,000-unit average achieved by non-cooperative titles.
- Market success is highly concentrated, with Palworld alone accounting for nearly half of the 40 million co-op units sold during the first half of 2024.
Japanese Esports on the Rise: Five Teams to Watch
Japan is rapidly evolving from a video game superpower into a significant esports market, overcoming historical regulatory and cultural hurdles.
- Japan's esports market reached $77 million in 2022, marking an 11% growth following the 2019 removal of restrictive anti-gambling laws and the establishment of the Japan Esports Union (JeSU).
- Non-endemic brand involvement is surging, evidenced by companies like Nissin Foods entering the space and sponsorship fees increasing tenfold over the last five years.
- Leading organizations including Crazy Raccoon, DetonatioN FocusMe, FENNEL, SCARZ, and ZETA DIVISION are operating as lifestyle brands to monetize through merchandise, content partnerships, and sponsorships.
Best Practices for Young Game Start-ups to Rise Private Investments: A Case Study for the City of Helsinki
The Finnish game industry has reached a stage of significant professionalization, necessitating a strategic shift for early-stage startups seeking private capital.
- Startups must demonstrate a scalable business model capable of delivering a minimum 3x return on investment to attract private capital.
- Investors prioritize teams that balance creative technical expertise with rigorous business acumen, specifically requiring a clear growth trajectory and a realistic exit strategy.
- Founders should position their ventures as robust growth companies rather than development studios by emphasizing corporate governance and meticulous documentation to streamline due diligence.
The Rise of Midcore Mobile Games Snapshot Report July 2022
The midcore mobile gaming sector is experiencing a significant shift as AAA developers and high-fidelity titles increasingly challenge the historical dominance of casual and hyper-casual games.
- Midcore mobile games were the only category to achieve revenue growth in the US iOS market between Q1 2021 and Q1 2022, now capturing 36.73% of total mobile gaming revenue.
- New midcore titles are outperforming casual games in long-term retention, with nine midcore releases from the past year remaining in the top 200 grossing chart compared to only three casual titles.
- Top-performing midcore titles like Diablo Immortal, Genshin Impact, and Apex Legends Mobile prioritize console-like manual controls over autoplay mechanics to drive engagement.
The Rise of Midcore Mobile Games
This analysis explores the significant growth and evolving landscape of midcore mobile games, particularly in the United States market as of mid-2022.
- Midcore mobile games accounted for 37% of US iOS mobile game revenue in Q1 2022 and were the only category to experience year-over-year growth.
- Top-tier midcore titles demonstrate superior retention, with nine midcore games maintaining top-200 grossing positions over a 365-day period compared to only three casual titles.
- Monetization in top-grossing midcore titles is heavily standardized, with 75% of games utilizing Battle Passes and over 65% incorporating five or more distinct gacha mechanics.
The Highest-Grossing Mobile Games on iOS & Android: Q2 2022
The analysis set out to pinpoint the highest-grossing mobile games of the second quarter of 2022, evaluating performance across Android and iOS markets.
- Mid-core titles dominated Q2 2022 revenue, led by 'Rise of Kingdoms' which generated $179.5 million.
- King was the highest-grossing publisher during the period, earning over $264 million across four leading titles.
- Top-earning games outside the mid-core category included 'Candy Crush Saga' ($122 million), 'Coin Master' ($99.2 million), and 'Roblox' ($68.1 million).
The Highest-Grossing Mobile Games on iOS & Android: Q2 2022 Report & Infographics
This analysis examines the highest-grossing mobile games across iOS and Android platforms during the second quarter of 2022.
- Mid-core games emerged as the highest-grossing genre in Q2 2022, underscoring the sector's dominance in mobile revenue generation.
- King was the top-earning publisher for the quarter with over $264 million in aggregate revenue, followed by Lilith Games at $254.6 million and Playrix at $182.8 million.
- Rise of Kingdoms by Lilith Games led iOS revenue with over $179.5 million, while Candy Crush Saga topped Android charts with more than $122 million.
White Paper on Global Mobile Games
The white paper argues that mobile-game advertising has entered a new phase of intensity and sophistication, driven by rapid creative growth, the dominance of video formats, and evolving privacy regulations.
- Mobile advertising has shifted toward a video-first model, with video ads now accounting for over 85% of total spend and vertical formats outperforming horizontal ones with conversion rates near 0.15%.
- Privacy regulations have forced a move toward probabilistic attribution models like SKAN, shifting industry focus from granular user targeting to high-quality creative design.
- Ad creative volume surged 200% year-over-year in 2021, while CPMs increased by 34%, reflecting a period of intense market competition.
Hyper Casual Gaming in 2020: Charting the Rise of a Blockbuster Genre
Hyper-casual gaming emerged as a dominant force in the global mobile market during 2020, fueled by a massive surge in consumer demand during early-year pandemic lockdowns.
- Between December 2019 and March 2020, global hyper-casual game installations more than doubled, with session counts increasing by 72%.
- The optimal monetization strategy for hyper-casual titles is two to three ads per minute, as exceeding four ads per minute causes a sharp decline in user retention.
- Hyper-casual games maintain the lowest cost-per-install metrics in the industry, enabling rapid scaling despite lower long-term retention compared to complex genres.