Mid-core games emerged as the highest-grossing genre in Q2 2022, underscoring the sector's dominance in mobile revenue generation.
King was the top-earning publisher for the quarter with over $264 million in aggregate revenue, followed by Lilith Games at $254.6 million and Playrix at $182.8 million.
Rise of Kingdoms by Lilith Games led iOS revenue with over $179.5 million, while Candy Crush Saga topped Android charts with more than $122 million.
Top-tier mobile games rely heavily on organic traffic, with mid-core titles on iOS averaging 91% organic acquisition compared to 70% for casual games on Android.
The United States is the primary hub for mobile game development, housing 28.8% of the top-performing publishers' headquarters.
Playrix and Playtika maintained the strongest market presence, each accounting for 16.2% of the games appearing in the top-10 rankings.
This analysis examines the highest-grossing mobile games across iOS and Android platforms during the second quarter of 2022. Utilizing data from the Apptica platform across 37 countries, the study focuses on three primary industry segments: casual, casino, and mid-core games. The central thesis highlights the continued dominance of established franchises and the significant revenue-generating power of mid-core titles, which emerged as the highest-grossing genre during this period.
Key findings indicate that Rise of Kingdoms by Lilith Games was the top-earning individual title, generating over $179.5 million on iOS alone. On the Android platform, Candy Crush Saga led with revenues exceeding $122 million. When aggregating performance across multiple top-charting titles, King emerged as the highest-grossing publisher with over $264 million in revenue, followed closely by Lilith Games at $254.6 million and Playrix at $182.8 million. The data also reveals a high reliance on organic traffic for top-tier games; mid-core titles on iOS averaged 91% organic traffic, while casual games on Android maintained a lower average of 70%.
Geographically, the United States remains the primary hub for mobile game development, hosting 28.8% of the top-performing publishers' headquarters. Ireland and Israel follow as significant secondary hubs. In terms of market presence, Playrix and Playtika were the most frequent leaders in the charts, each accounting for 16.2% of the games appearing in the top-10 rankings. The analysis concludes that while the market is competitive, a small group of global publishers and established mid-core titles continue to capture the majority of mobile gaming revenue.