Outfit7
CompanyCyprus · Founded 2009
Outfit7 is one of the fastest-growing multinational family entertainment companies on the planet. We’re best known for our flagship brand, Talking Tom and Friends, which has grown from an instant app success to an international phenomenon with over 9 billion global game downloads and a CGI animated series.
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About the company
- Founded
- 2009
- Country
- Cyprus
- Links
- Official site
Company data from IGDB.com
Key figures from the reports
Outfit7’s Talking Tom IP remains the global leader in mobile game downloads, surpassing 27 billion lifetime downloads as of 2025.
Gamigion, 2026 · How's it going, Outfit7? Learnings from 2025 to New Projects in 2026, p. 1
Founded in 2009, Outfit7 is a mobile game developer best known for the 'Talking Tom & Friends' franchise, which has surpassed 25 billion downloads and 116 billion video views.
Udonis, 2025 · Outfit7 Company Overview: Revenue, Valuation, Games
BabyBus led the casual games market in 2024 by download volume, reaching 760.8 million downloads, significantly ahead of second-place Outfit7 at 621 million.
Game World Observer, 2024 · Top Casual Games Publishers of 2024
Facebook dominated the Google Play Store in Q2 2019, generating 602 million installs, followed by Google, Good Job Games, Voodoo, and Outfit7 Limited.
Sensor Tower, 2019 · Top Mobile App Publishers Worldwide for Q2 2019 by Downloads
Documents about Outfit7
Beyond Almedia’s Freecash Ban: What’s up, REWARDED UA?
The rewarded user acquisition sector is currently navigating a critical period of transition following the removal of major platforms like Freecash from the Apple and Google app stores.
- Apple and Google removed the rewarded UA platform Freecash from their app stores due to concerns over misleading advertising practices and sensitive data handling.
- The rewarded UA model is shifting from simple 'install and delete' mechanics to a focus on long-term engagement, play, and monetization.
- Advertisers in the rewarded space often face challenges with profitability, as some top-tier games like Monopoly Go may pay $15–$25 per user, making it difficult to recoup costs within a one-year window.
How's it going, Outfit7? Learnings from 2025 to New Projects in 2026
Outfit7, the developer behind the Talking Tom franchise, navigated a challenging 2025 by shifting from a KPI-driven, siloed organizational structure back to its core creative roots.
- Outfit7’s Talking Tom IP remains the global leader in mobile game downloads, surpassing 27 billion lifetime downloads as of 2025.
- To combat declining organic reach and rising user acquisition costs, Outfit7 shifted its strategy back to its core roots by focusing on clear project goals, remastering original titles, and expanding into the kids' segment with new products like Talking Tom and Friends World.
- The company successfully launched the survival roguelike game 'Vampirio' by empowering a small, autonomous team with full trust and resources, demonstrating that focused, silo-free teams outperform larger, distracted groups.
Video Games Ecosystem Report: Cyprus 2025
The report outlines a rapidly expanding video-games ecosystem in Cyprus, projecting market revenue to surge from $1.2 billion in 2023 to $6.7 billion by 2025, with a compound annual growth rate of 5.96% through 2030.
- Cyprus's video game market revenue is projected to grow from $1.2 billion in 2023 to $6.7 billion by 2025, with a compound annual growth rate of 5.96% through 2030.
- The local ecosystem has expanded to over 600 companies, including 282 startups as of July 2025, with 39 funded, 15 in Series A rounds, and one unicorn.
- Mobile gaming remains the dominant segment, led by major players such as Playrix, Easybrain, and Outfit7, while PC and console development is represented by firms like Wargaming and Digital Vortex Entertainment.
Curated Panel: How Brands & Publishers Are Navigating The New Gaming Media Landscape In 2026.
The gaming media landscape in 2026 is undergoing a fundamental transition as publishers and brands move away from a singular focus on performance-based advertising toward more sophisticated, brand-centric strategies.
- The gaming media landscape in 2026 is shifting from performance-based advertising to brand-centric strategies that prioritize user retention and revenue diversification.
- Publishers are increasingly integrating non-intrusive, custom in-game placements to keep users within their ecosystems and prevent churn to external competitors.
- Measurement is evolving beyond simple app-install KPIs to include first-party data, brand lift studies, and attention-based metrics that align with broader marketing objectives.
🚨📢 BREAKING NEWS: Ubisoft Restructures, IAP Hits $167B, Turkey Keeps Raising, Pokémon Goes IRL
The gaming industry is currently undergoing a structural shift characterized by a transition toward a monetization-first era.
- Global mobile in-app purchase revenue reached $167 billion in 2025, confirming a strategic industry shift toward maximizing lifetime value over user acquisition scale despite declining download volumes.
- Ubisoft is reorganizing into five specialized creative houses to achieve $200 million in cost savings, a process that includes canceling projects like the Prince of Persia Sands of Time remake and mandating a full-time return to the office.
- Major publishers are prioritizing stability by leveraging legacy intellectual property and diversifying platforms, such as Outfit7 expanding into PC development and Rovio relaunching the Angry Birds franchise in China.
Gaming Deep Dive: Ad Monetization 2026
Mobile gaming has structurally reorganized to treat advertising as a foundational revenue model, generating $12 billion annually across 19 global markets.
- Ad-supported titles now represent 84% of all mobile game downloads, establishing advertising as a foundational revenue model generating $12 billion annually across 19 global markets.
- The ad monetization market is highly consolidated, with AppLovin and AdMob controlling 65% of total industry ad revenue.
- Pure ad-only monetization models are increasingly insufficient, forcing top-tier publishers to shift toward hybrid strategies that integrate in-app purchases to maximize profitability.
China WeChat Mini Games Industry Report 2026
The WeChat Mini Games industry in China has emerged as a dominant, high-growth sector within the broader digital ecosystem.
- The WeChat Mini Games market reached RMB 53.535 billion in 2025, a 34.39% year-over-year increase, with projections exceeding RMB 70 billion for 2026.
- WeChat dominates the sector with a 51.5% platform penetration rate and 571 million monthly active users as of August 2025.
- Revenue is primarily driven by in-app purchases (68.11%), supplemented by advertising monetization (31.89%).
Cross-Platform Gaming: Bridging Mobile and PC/Console 2025
Mobile's reach and PC/console's depth are complementary, and publishers benefit from building deliberate cross-platform portfolios rather than treating each platform as a separate business.
- Mobile platforms function as the primary discovery engine for the gaming industry, generating over 52 billion annual downloads and $82 billion in in-app purchase revenue.
- Publishers maximize franchise growth by using mobile to feed into high-fidelity PC and console ecosystems, which anchor brand loyalty and drive high-value engagement.
- Cross-platform progression and unified ecosystems are most effective for RPG and Shooter titles, significantly increasing player lifetime value and retention.
State of Short Drama Apps 2025: Global Expansion Insights
The short drama app market experienced explosive global growth in early 2025, with cumulative in-app revenue reaching $2.3 billion by the end of the first quarter.
- The short drama app market reached $2.3 billion in cumulative revenue by Q1 2025, with quarterly revenue hitting $700 million, a nearly fourfold increase year-on-year.
- Global downloads surged to 370 million in Q1 2025, marking a 6.2x increase compared to the same period in 2024.
- The United States remains the primary revenue driver at 49% of global earnings, while Southeast Asia and Latin America account for over 50% of total global installs.
Outfit7 Company Overview: Revenue, Valuation, Games
Outfit7 is a prominent mobile game developer and publisher established in 2009 in Ljubljana, Slovenia.
- Founded in 2009, Outfit7 is a mobile game developer best known for the 'Talking Tom & Friends' franchise, which has surpassed 25 billion downloads and 116 billion video views.
- In January 2017, the company was acquired for approximately $1 billion by a consortium that subsequently transferred ownership to the Chinese firm Zhejiang Jinke Entertainment Culture Co., Ltd. (Jinke Culture).
- Outfit7 operates as a wholly owned subsidiary of Jinke Culture, a publicly traded company on the Shenzhen Stock Exchange (SHE: 300459), and does not release independent public financial statements.
Global Top Mobile Games: June 2025
The June 2025 snapshot of the global mobile gaming market highlights a mix of new entrants and established franchises driving revenue, advertising spend, and downloads across iOS and Android platforms.
- Revenue growth was driven by legacy IPs and major events, notably Pokémon GO reaching $41M (+81.4% MoM) on the App Store and Free Fire hitting $17M (+88.9% MoM) on Google Play.
- Century Games’ new title Kingshot dominated advertising by deploying 9,000 deduplicated, AI-enhanced video creatives focused on immersive storytelling and kingdom-building themes.
- Monopoly Go! maintained top-three revenue status by utilizing a high-frequency ad strategy of 6,000 short-form vertical videos, with 94% of content under 30 seconds.
Top Casual Games Publishers of 2024
The mobile gaming landscape in 2024 remains dominated by the casual games segment, with Scopely emerging as the leading publisher by net in-app purchase revenue.
- Scopely emerged as the top casual games publisher by net in-app purchase revenue in 2024, generating $1.63 billion between January and November.
- Playrix ($1.53 billion), King ($1.28 billion), and Dream Games ($1.25 billion) followed Scopely to round out the top four highest-earning casual publishers.
- The success of 'Monopoly Go!' was the primary driver for Scopely's top ranking, with the title having grossed over $3 billion globally to date.
