Outfit7
CompanyCyprus · Founded 2009
Documents about Outfit7
PocketGamer.biz34 min
Outfit7’s Nina Oblak & Kayzen’s Ryan Goeden On Harnessing Split Testing To Develop Winning Campaigns
Rigorous A/B testing serves as the cornerstone of successful mobile game development and user acquisition, transforming the production cycle from a speculative process into a data-validated strategy.
- Outfit7 utilizes a 'fake store' environment—a non-live landing page equipped with heat maps—to track user behavior, such as screenshot engagement and review reading, before a player reaches the actual app store.
- To ensure A/B test reliability, Outfit7 maintains a strict control environment by ensuring equal traffic splits across variables, including consistent traffic mixes across platforms, countries, and game genres to avoid bias.
- When evaluating A/B test winners, Outfit7 now incorporates market-specific revenue data, ensuring that high-volume install sources from lower-value markets do not disproportionately influence the decision-making process.
PocketGamer.bizApr 2023
Article
Top Mobile App Publishers Worldwide for Q2 2019 by Downloads
This analysis identifies the leading mobile app publishers worldwide based on download volume during the second quarter of 2019.
- Facebook remained the top global mobile publisher in Q2 2019 with over 700 million first-time downloads, despite an 8.9% quarter-over-quarter decline in install volume.
- Google secured the second position globally with approximately 563 million installs, while also leading as the most downloaded publisher on the Apple App Store with over 180 million installs.
- Facebook dominated the Google Play Store in Q2 2019, generating 602 million installs, followed by Google, Good Job Games, Voodoo, and Outfit7 Limited.
Sensor TowerJul 2019
Article
Mobile Game Market
The provided content serves as a comprehensive digital repository for the mobile gaming industry, functioning as a resource hub for market analysis, publisher performance, and strategic trends as of 2026.
- Playrix has reached a significant milestone of over $12 billion in total revenue and 2.6 billion downloads as of 2026.
- Playtika has generated more than $9.3 billion in revenue specifically through in-app purchases.
- Outfit7 has achieved a massive scale in user acquisition, recording over 25 billion total downloads.
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