Global Top Mobile Games: June 2025

The June 2025 snapshot of the global mobile gaming market highlights a mix of new entrants and established franchises driving revenue, advertising spend, and downloads across iOS and Android platforms. Kingshot, a new strategy‑simulation title from Century Games, emerged as the top advertising performer, launching roughly 9,000 deduplicated creatives that were predominantly video (≈93 %) and portrait‑oriented. English dominated the ad copy at 84 %, with a strong focus on kingdom building and defense themes. The creative mix included AI‑generated comic‑style imagery and voiceover gameplay demos, underscoring a trend toward immersive storytelling in mobile ads.

Monopoly Go! continued to rank among the top three revenue titles on both app stores, leveraging its classic IP with a casual social twist. Its June campaign deployed about 6,000 creatives, mostly short vertical videos (≈94 % of ads, >83 % under 30 seconds). English copy led at 89 %, and the ads highlighted free dice offers, coin collection, and social features. The use of iconic IP imagery reinforced brand recognition while video content evoked nostalgic gameplay mechanics.

Revenue leaders on the App Store included Last War: Survival ($68 M, +11.8 % MoM) and Pokémon GO ($41 M, +81.4 % MoM), the latter buoyed by a Go Fest event and a Pikachu Phone Call update. On Google Play, Roblox topped the chart with $50 M (+47.1 % MoM), and Free Fire generated $17 M (+88.9 % MoM). Download leaders were Block Blast! (≈10 M iOS downloads, 19 % from Indonesia) and Subway Surfers (≈6 M iOS downloads, 42.8 % from India, +33.3 % MoM). Moto Race Go captured nearly 14 M Google Play downloads, with Indian users contributing 36.9 % (+100 % MoM), while My Talking Tom 2 logged about 8 M downloads, 38.1 % from India.

Overall, the data reveal a continued dominance of legacy IPs and large‑scale multiplayer experiences in revenue generation, while new strategy titles like Kingshot demonstrate the effectiveness of high‑quality video advertising and AI‑enhanced creatives. Geographic hotspots remain Indonesia and India, driving both download growth and monetization across the two major app ecosystems.