China Game Industry Report 2025
The China Game Industry Report for 2025 presents a comprehensive assessment of the domestic and overseas gaming markets, highlighting sustained growth driven by youth protection initiatives, technological innovation, and cross‑sector integration. In 2025, China’s self‑developed mobile games generated US$20.455 billion in overseas revenue, a 10.23% year‑on‑year increase and the sixth consecutive year surpassing RMB 100 billion. Strategy games, including SLG, dominated overseas earnings at 49.97%, followed by shooters (9.69%) and RPGs (9.39%). The United States remains the largest market, contributing 32.31% of overseas revenue, with Japan (16.35%) and South Korea (9.15%) also significant.
Domestically, mobile games accounted for 73.29% of total sales, with MOBA leading at 19.45%, followed by shooting (18.29%) and RPG (15.10%). The domestic console market expanded sharply, reaching RMB 8.362 billion (US$1.18 billion) in 2025, a 37.38% year‑on‑year rise, driven by both software and hardware sales.
Global market projections indicate the worldwide gaming industry will reach RMB 130.17 billion in 2025, with mobile gaming contributing RMB 66.69 billion—a growth rate of 4.93%, slower than previous years but still positive.
Methodologically, the report aggregates data from CADPA’s industry surveys and market analyses, covering 2020‑2025 for domestic sales and 2019‑2025 for overseas performance. The findings underscore a resilient Chinese gaming sector, poised to maintain strong export growth while deepening domestic diversification across mobile and console platforms.
