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User Experience Analysis on Mobile-Based MOBA Games: Mobile Legends
A 2024 study by Fariz Arianto, Hanifah Muslimah Az-Zahra and Bondan Sapta Prakoso of Brawijaya University analyzes user experience in Mobile Legends: Bang Bang, a MOBA game by Moonton, using the UX Curve retrospective method over a period of months.
- Of the UX curves drawn, 33 were categorized as improving, and General UX showed the most improving curves with 9 improving and 3 deteriorating.
- The study coded 184 reasons in total, with 125 positive and 59 negative, averaging 15.33 reasons per respondent.
- Ease of Use produced 51 positive reasons, the most of any dimension, with the authors noting its positive reasons concerned hero control and adapting to the environment.
Blossom Sort Game Review: Exploring the Future of casual games
Blossom Sort represents a significant evolution in the casual puzzle genre, demonstrating that high monetization efficiency can be achieved even with modest download volumes.
- Blossom Sort generates approximately $60,000 in daily in-app purchase revenue, achieving a revenue-per-download metric of $6 in the United States.
- The game demonstrates that high monetization efficiency is possible with modest download volumes by combining relaxing core sorting mechanics with sophisticated meta-game structures like battle passes and collection albums.
- The developer prioritizes initial in-app purchase revenue over immediate ad integration, though the title currently struggles with inefficient ad mediation and technical usability issues.
How to conquer the farming games market? Minigames FTW. Implement or die by Matej Lancaric!
The farming games market remains a highly lucrative and stable sector within the global gaming industry, characterized by long-term growth and dominance by established titles.
- Implementing mini-games that mirror successful UA creative assets is now mandatory for survival and engagement in the farming game genre.
- The farming game market is dominated by established titles like Township and Hay Day, with Township recently hitting a record $40 million in monthly revenue compared to Hay Day's $12 million.
- Revenue in the farming sub-genre is heavily concentrated in the US, which accounts for $150 million of the $300 million total revenue generated by top performers in recent quarters.
David Nelson: The Maverick’s Guide for Thriving in BIG Organizations**
Navigating large-scale mobile gaming organizations requires a departure from passive, incremental management toward a culture of constructive conflict and high-stakes experimentation.
- Large-scale mobile gaming organizations must shift from incremental A/B testing toward high-stakes experimentation that challenges fundamental product mechanics to drive long-term retention.
- The 'fail-fast' methodology often produces derivative products; developers should instead prioritize 'succeeding fast' by leveraging deep genre expertise and intuitive market insight.
- Data-driven optimization is a necessary tool for efficiency, but it cannot replace the creative vision and gut-level understanding of player motivations required to build enduring titles.
TWIG #313 Netflix Games Gets Jacked while the Game Awards Jacks Up Numbers
The global gaming industry is currently navigating a period of strategic recalibration, characterized by shifting investment priorities and the search for sustainable growth models.
- Long-term retention in the mobile gaming sector is increasingly driven by core gameplay depth rather than high valuations or marketing, as evidenced by established giants like Supercell struggling to maintain engagement for new titles.
- Netflix is re-evaluating its gaming strategy by potentially pivoting toward internal intellectual property after experiencing challenges with the high costs and removal of major licensed titles.
- The Game Awards reported 154 million viewers, but industry analysts remain skeptical of this figure due to the use of non-traditional measurement methodologies that lack standard broadcast rigor.
2.5 gamers x Live AM(F)A #7 - Ask Me Anything @ December 19 5:30pm CET
The mobile gaming industry is currently undergoing a structural shift, moving away from traditional store-dependent growth toward web-based platforms and Telegram mini-apps.
- The casual merge game market is currently dominated by Microfun and Moon Active, who have successfully scaled by maintaining high production quality and utilizing intrusive ad strategies that prioritize long-term retention over short-term revenue.
- For soft launches, the United States remains the primary testing ground; if a game fails to perform in the U.S. market, it is unlikely to succeed elsewhere.
- Consent Management Platform (CMP) implementation is critical for compliance, with paid solutions typically achieving 93–95% opt-in rates compared to 80–87% for free Google-based alternatives.
7 Habits of Incredibly Effective Gaming Jedis: Special Edition
Achieving long-term success in the gaming industry requires a strategic shift away from the constant pursuit of new titles toward the cultivation of sustainable growth and long-tail engagement.
- Long-term studio success requires shifting focus from constant new title development toward sustainable growth and long-tail engagement for existing intellectual property.
- Studios should balance creative vision with rigorous, data-driven operations, using data to enhance the player experience rather than dictate design decisions.
- In the 2025 mobile market, developers must implement hyper-segmentation and hybrid monetization models to maximize lifetime value.
How to increase your profitability with Cross-promotion? A step-by-step guide with Gonçalo @ Boombit
Cross-promotion functions as a critical pillar for mobile game publishers, serving as a primary driver of profitability by mitigating the escalating costs of user acquisition and navigating complex privacy-related market constraints.
- Cross-promotion can account for up to 20 percent of a mobile game publisher's total profitability by recycling existing user bases to mitigate rising user acquisition costs.
- Publishers can capture 13 to 15 percent of total ad revenue by treating internal inventory as a proprietary ad network to fill impressions that third-party networks fail to serve.
- Utilizing internal ad slots allows for high-volume user acquisition at costs as low as one cent per install.
Week in Mobile Games E40 - Games industry trends 2024 review
The mobile gaming industry experienced a notable return to growth in 2024, with Google Play net revenue rising 5.3 percent to $54.6 billion during the first eleven months of the year.
- The top 10 list of new mobile game releases in 2024 was dominated by Asian developers, with no Western companies releasing a new game in the top 15 except for Supercell's Squad Busters at rank 14.
- New game entries into the top 10 mobile charts decreased in 2024 compared to 2023, which saw four major new titles, whereas 2024 saw only one major new entry, Dungeon and Fighter Mobile.
- Cross-platform play is shifting from a niche feature to a necessity, with titles like Infinity Nikki allowing users to transition seamlessly between mobile and console experiences.
From Segmentation to Personalization: The SciPlay Approach to Success
The social casino market demands a strategic shift from broad player segmentation toward highly personalized experiences to ensure long-term retention and sustainable growth.
- Social casino developers must transition from broad player segmentation to highly personalized experiences to improve long-term retention and combat user rotation between competing applications.
- Operational success relies on separating long-term product vision from daily live operations to refine core game loops while simultaneously managing personalized user journeys.
- Firms should prioritize a unified, modular infrastructure and cross-platform content deployment using existing intellectual property rather than relying on standalone branded titles.
TWIG #312 THE GREATEST WEEK IN F2P. EVER? EVER!
The gaming industry is currently navigating a period of intense volatility defined by a surge in high-profile free-to-play releases alongside a contraction in studio stability.
- Steam reached a record 39.2 million concurrent users, a milestone driven primarily by growth in the Chinese market.
- Developers are increasingly adopting a dual-skew strategy, launching high-fidelity titles like Marvel Rivals, Delta Force, and Infinity Nikki simultaneously across mobile, PC, and console.
- Traditional pre-launch metrics such as wishlists are becoming unreliable indicators of success, as many new releases experience rapid post-launch retention decay.
Royal Kingdom Game Review: The Art of Level Design in Puzzle Games Genre
Dream Games has solidified its dominance in the mobile puzzle market through the strategic launch of Royal Kingdom, a sequel designed to complement the revenue-generating success of Royal Match.
- Royal Match has become the world's largest puzzle game, generating approximately $4.5 million in daily revenue.
- Dream Games maintains a long-term monetization strategy for its titles, often requiring a two-year payback period to justify high user acquisition spending.
- Royal Kingdom integrates its marketing creative directly into the gameplay experience through special, high-reward levels that feature the 'Save the King' mechanics popularized by its predecessor.
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