Royal Kingdom Game Review: The Art of Level Design in Puzzle Games Genre

that's uh UK Australia Canada Germany Japan basically tier one countries follow it very CL UK was was UK was a soft lunch country so they were they were running everything in UK since the very beginning also insane by the way it's also insane because UK I mean insane in terms of the cpis and the the number of installs they were're pulling in like from UK it's just not really cheap on the other hand it's kind of for the for the puzzle genre and like for measuring monetization this is a [Music] Perfection this is a no [ __ ] gaming show where we talk about games and their revenue in great detail powered by our ad monetization game design and user acquisition Triple Threat expertise welcome to the two and a half Gamers the unfiltered truth served with a side of giggles

let's not forget this is a 400 a.m. conference discussion Vibe so let's not take it too seriously tune in now and stay two and a half steps ahead of the gaming industry hello welcome everybody H welcome to another episode of Two and a Half Gamers my name is Mel anich I'm Felix braberg that's right he is yeah and we are your host and today guess what we are going to talk about o Royal Kingdom yeah but before we before we go yeah before we go uh into the episode we want to thank our sponsors supersonic because we partnered with supersonic for their super hybrid competition and we value our sponsors so guys uh go to supersonic docomo hybrid uh which says you should Unleash Your hybrid superpowers and transform your hybrid into a super hybrid and make it profitable so guys from Super Sonic are

actually uh going to help you with financial support uh for the for the game and you know it's non recoupable so check it out uh you can scan the QR code which is right on the screen or you go to supers sonic.com superhybrid and submit your game so thank you very much guys from the supersonic we really value uh your support and we are going to go back to the episode thank you very much y all right perfect good again thanks Super Sonic so we're going to talk about Royal Kingdom now which is scaling like there is no tomorrow or is it oh you know we're going to check it I actually posted about this game well right before what was it Black Friday and like 500,000 installs is [ __ ] insane so it's not yeah I know let's let's check let's check

yeah break yeah exactly who who like the name doesn't bring a bell this is basically continuation of a Royal match doesn't ring a bell like if you don't know what Royal Kingdom is you should immediately Rock I know but just to be clear yeah yeah Spenders on mobile like easily on mobile games yeah for Royal match absolutely so if you don't know the campy behind the Royal yeah the Royal match and Royal Kingdom is dream games based in jky all X speak guys who really know what they are doing and we can see it in the numbers yeah so okay so today numbers first then the game yes yeah today numbers okay yeah numbers first okay this is a unicorn already like yeah yeah here's the game but like uh we'll get to it so um that was a pretty

lengthy soft launch I would say which started in April 2023 and then of course you see this big [ __ ] of downloads which pretty much end the soft lunch phase and start the global lunch phase there was like big hype about this like giant like CGI trailers and everything so a prop proper Global lunch like in old days I would say uh we don't see this anymore like we just see these like you know like stealth Asian lunch only like Happ does these days or whatever like this is a proper like old old days old school Global launch with giant Revenue spikes Pump Up by UA and like trailers and everything and and like what this is not UA want to tell me it is UA yeah of course yeah yeah it is yeah so just to zoom in uh yeah November 19 you can see that like they're sof launch down change to Global launch Downs to something like 330k a day for a mystery game that is

driven completely by IPS which is super expensive yeah could yes but then they also had a big featuring on store on the store which obviously it's not 200,000 still players yeah the U pump remained from the old days but the featuring impact didn't remain let me just yeah featuring is useless is completely useless anyway can you show me Revenue some things don't age that well yeah so here's the revenue where there's like our usual slow hockey stick slowly forming here where uh yeah if if you look at it basically can you put Royal match as well I just want to compare it to I just want to see how far away it is okay whoa shot and this is revenue CH where we now see probably to pick up some kind of a lens

yeah wow we'll get to the comparison of course there'll be a lot about comparisons is that daily no that's monthly surely it's monthly but I can put in Daily there if you if you how much a day is Royal match really really want to see this small flick is that 3 mil a day yeah uh more four and a half wow easy easy yeah it went over Candy Crush now man is the biggest puzzle in in in the world now so for sometime so so this this this thing like this this is what we're talking about today yeah and and if you're watching this episode from Turkey uh please right now go and enjoy our Turkish subtitles yeah oh yeah there you go smooth transition very smooth we also have Vietnamese Russian Chinese South Korean and yeah that's it that's it and that's it that's it for now that's it for now yeah anyway just to compare so

uh Royal match was soft launch the big game currently that is on the games portfolio in July 2020 and started scaling slowly in June uh 2021 downloads wise you could see that even the pattern is a little bit different now because this was like slow scaling Global lch this is not the case for Royal match definitely Royal Kingdom sorry uh but just to cross compare like raw numbers here so royal king them is currently pulling something like solid a day download still which is like pretty much like one one month after the global launch and then Revenue wise it's slow increasing but again this you see the spikiness of this because just like the as like all these like players get through the levels you know they monetize late they don't monetize immediately and this is like puzzle games are known for their very slow R

periods like up to like two years the scale and stuff like that so this is completely normal intended Behavior so they're pulling in something like 200k day IP which will be probably dou yeah for now which will like double in next month or triple or something like that if you want to check uh Royal match it's pulling actually around double the downloads which is like 160k just saying it was by the way in February start of the year was really killing it because did like 800k downloads a day let's put country filter in so we we we're safe here yeah there's 200k in India let's let's let's let's be honest let's be real let's be real stop you right there and say right now there is an army of SDK Network sales reps descending on Istanbul and ah watering at the mouth cuz the budget for the UA budget for

this launch must be in the hundreds if not billions of dollars right not billions but it will be 400 500 mil we'll see we'll see yeah and like look you have like let's put the country filter on the Royal Kingdom as well and see like how much or how many are going from the actual us yes I mean yeah just go there you're still like [ __ ] hell 50k actually it's the same scale as Royal match like 50k from us us us multiply it by 30 or 50 at least I mean now it's you see it's doing like double what Royal match does on us only yeah yeah yeah yeah but this is like where the bulk of the spend goes even though the downloads are just higher here the the money is the you know the different

thing yeah so that's there and revenue side of course uh if we comp I think they're spending they're spending like one or two million a day uh predominantly in us it's like on the Royal match now yeah yeah on Royal Kingdom I would say honestly Royal match on the Royal mat it's may be the same okay okay okay I think the Royal match CPI is way higher than Royal Kingdom at this point so you can see like uh literally like a textbook slow hockey stick in its own natural habitat here where I R yeah uh where you could what wait when does the hockey stick goes into the classic textbook hockey stick like when did that happen this this bump right here Liv see since when it's since when it's since when is a slow hockey stick

textbook that's that's my question I'm still just waiting for the donut when are we going to get the dut growth let's get like yeah let's continue here so bu of the revenue is coming from us 55% you see it there this kind of giant wet color blob here and it goes all the way to Heights like five million a day pretty much and and no ads of course just just keep that in mind if I understand no ads here Candy Crush has ads these guys don't have yet Royal match no ads playerx no ads there are like the ones and then there's some different segmentations the other ones that do have ads so we see pretty much and I would say this is super accurate because on the scale even since the tower sadness multipliers tends to get very very marginal yeah yeah yeah exactly yeah so so that's there so yeah that's the biggest game on the market regarding puzzle genre and now they launch the second one and if we check their revenue uh let's just go by countries to get again see what what's

happening here it's still predominantly us but it's already in Decline soor this is Dead game that's that's uh UK Australia Canada Germany Japan basically tier one countries follow it very cluk was was UK was a soft Lun country so they were they were running everything in UK since the very beginning also insane by the way it's also insane because UK I mean insane in terms of the CPI and the number of installs that we're pulling in like from UK it's just not really cheap on the other hand it's kind of for the for the pzle genre and like for measuring monetization this is a perfect country way better than Australia and Canada combined and multiply by UK yeah if you expect 50% of your Rue coming from us I guess that's that's the right choice to do but very expensive to do also question so go back to Lifetime revenue for dream games as a total Company please mhm so they have earned 2

is that eight 2.8 billion in I sales right yep how does a company like this much go about a new launch do they get credit from a bank or do they just fund it themselves or like how does it work when it this big scales because you know assuming they have maybe a 30 or 40% profit margin they have maybe close to a billion in cash right cost billion in cash what do you think the profit margin would be right on match three wait where you yeah 30 to 40% that's quite a lot 20 I think I don't think he not that big man for Max 20 Max 20 Max say 20 okay 20 but 20 is still 400 mil yeah so I don't think that you're going to go for a loan in the bank like you have the the credit lines that you don't need to really pay that money kind of at the end of the month anyway so the cash flow is slightly different in this case but they need to have some cash and uh they raised a lot of money man if you if you kind of

remember the last couple hundred million so they most probably use this use it now and yeah if they're spending two meal a day they still have some time until they get some cash back from the from the the campaign they 255 million last time so okay when was the last time by the way the day um was like last year I'm checking January 18th 2022 two years ago more than two years ago nearly three days okay I they what to do yeah but they still need to do UA on the Royal match as well so I mean like from from the 250 it's kind of question many they have left they made nearly three three billion right so that's probably 600 million in profit biggest biggest puzzle game on the market man I think is pretty solid yeah yeah sure so that's there um

any else regarding the numbers or do we want to see the see the game see the game Felix as soon as you you say like uh you want you want to have money for the lounge people will be just knocking on your door like take all my money please spend it please you know who the real winners of this the high-end restaurants of istan buul absolutely B has opened up a new restaurant next to dream games office just you know yeah just yeah just to everybody just finishing the numbers here so uh Royal March active user base is still scaling up after all those kind of years and then it's somewhere around what was there 16 17 which there's like 17 daily activ here da da so last last episode was a mistake versus DA but this is this is actually was like actually oh

my God this is insane but we always look at the just saying that that's number and uh yeah to compare this with currently Royal Kingdom that's hitting something around 1 million so like 115 16 of the SC pretty good actually yeah but let's see because also keep in mind that even if uh we'll get to this but even if Royal Kingdom never reaches the scale of Royal match it's still better to do the competitor yourself other than leave a company to beat you like uh just from yourself on the second position right yeah yeah yeah reinforce yourself there otherwise because we know that there's something coming from the East come for the Casual gen very fast yeah anyway uh let's talk about the game a little bit so uh not this one this one I'll get to the other one in soon so the game looks completely amazing and gorgeous literally like one of those AAA quality

like production values mobile games it has a fully done CGI trailer even like cinematics in between when there's this whole like dark King good King kind of drama going on and everything is like fully like it looks like L like a Pixar movie basically so guys didn't really you know they they always on this for sure and it's like really shows quality um some new things that are like immediately uh like you you basically see it if you like I was just playing Royal match this week like a fresh fresh right through and you could really see that like this is just a better polished better visual better everything smoother but the difficulty is just hard it's really hard difficulty is just hard is really hard like the glows are off now and like I really look so I usually play these games and I usually don't need to either use the the boosters or I just kind of I

I'm power through the like first 50 levels easily I was level 12 I was level 18 was for me like like two days yeah I was like what's happening I like he like okay by you actually need to think really carefully like you can do this in a day like level 30 level 35 it's completely okay Royal Kingdom no way goodbye so that's that's why I needed to like put all of these videos because I I like can't even just go around the levels to show you all the mechanics what they have because I'm playing this for two weeks or three weeks already and what's your level like let let me check way way lower than yours oh really yeah it's just like super hyped uh yeah so a Royal match is one of its unique traits that they're very known for is that they have the best creatives level

23 great so they have the best creatives because they did this kind of very specific play that they put the creatives into the game and they're part of the experience during these special levels so let's start from the beginning where if you look at what's happening with Royal match the previous version of this you have these King Nightmares which you can Skip and this is the old way that this was done which we all remember back to like Hero Wars where again you could skip these playable creatives these are no playable is a fully fledged levels done on like very properly all pretty sure there's big reward by the way just to play so you definitely want to play them it's like not like something that you want to skip and it's all part of that I'm saving the king creative fake ads kind of formula they're telegraphing so so much where you have these very nice and I would say much more benevolent levels which are kind of easy you're just spamming stuff it's time based by the way it's it's like and I keep this in mind I'll show you it's time based now and uh yeah it's

like some kind of a visual from that creative or even a custom one where the king is stuck or you see like here for instance there's a dynamite line going to be blow up or like something like water or acid or lava or whatever something something that you again like this is just King's Nightmare and he's again as usual like hurry up because I'm going to die in a second yeah but you like you have the visual feedback is like 10 more second and he's actually going to blow up starts blinking red and everything yeah there we go so they they done this masterfully to kind of low the cbii with these fet creatives and then keep the RAS and the retention of these players unaware of what they're getting into whereas the things that they saw in the creativ they're going to actually play them even though they're going to play [ __ ] ton of match three levels in between so we'll see what happens there but uh yeah that's that's that's what their all trick with Royal match what happened here here with Royal Kingdom is

that the game actually during its soft land changed because they started doing this PVP mechanic where you would be going this is the old build I'm showing not the new build this is the old be where you actually have an opponent like you see even the The Source icon that's like very telling that that would be like an actual player and they were playing this very hard on this kind of PVP formula you can see here thank you Harel by the way from putting all these levels on on the screen as usual on YouTube uh and then uh where we are just just want to see show you the sorts because it changes the level like like it's for instance now and I have the super hard level it kind of telegraphs that this is going to be a PVP level so once this ends and it ends yeah there you see attack level it was called so once we go there it goes and it literally selects a player that you need to beat and then it goes into this very specific is and styles game playay where you

matching the pieces on the board are actually being sent to the opponent's like Health HP whatever damage of the castles and again there are like extra mechanics or whatever it's not times based anymore think about it this is not time based anymore it's still that kind of Joyful a little bit bigger board on the side so you can do like a lot of powerups boosters and everything I haven't ever um lost yet in in these levels I don't think so they are very difficult two and a half gamer yeah they they yeah they just they just kind of again uh change the flavor of the difficulty I will get an answer I guess within the creatives if we see them from mate but uh no yeah but this was their old play that they would want to kind of go around this like PVP mechanic something to kind of I get I guess a little bit close to like coin Master where coin Master also works on this like light PVP meta and

destroying other people's Villages uh this has completely changed during glob lunch and now we have this basically a boss mechanic where there are these uh High cgis where people don't like PVP yeah people don't like by the way PVP is one of those motivations that is lost the fastest like there was literally like research I remember from guys from Stanford that like Quant Foundry guys where they literally said like P motivations die the first because nobody wants to do PVP the older they get they just you know want to go and enjoy the game not kicked by some 15y old around so so what's happening here as you see here those are those High CGI cinematics so now they switched it where King Richard our main hero of Royal Kingdom is going against the dark King and he's literally destroying his Fortress now so we need to fight back uh he's not fighting Anyway by the way just standing yeah so you beat the [ __ ] out of him but

it's the same thing uh it's not time based again it's move based and it's every fifth level every fifth level yeah which is much more frequent than the King Nightmares From Royal match which is every 10th level this is every fifth level and uh it's fully fledged levels with mechanics and everything I think it's even here but this is the whole point of Royal Kingdom right so this is just like the the whole Innovation on on top of the the Royal match game playay like this is the why this of the main inations basically yeah from the very beginning in the soft Lounge it was just PVP more now it's just PVE kind of right still yeah yeah it's a PV this is like complete PV because there's this boss guy and you know you defeat the guy and that's it and you move on yeah you move on I I guess he get pissed or something or where it is yeah yeah he get pissed and then some more rewards and stuff and

yeah then you move on and it's like gives you gives you like they don't have a star mechanic now they have this like elexir mechanic whatever I guess it's granularity for you to build stuff around and yeah and then you move on and that's it and uh stuff kind of continues and the story actually progresses that's interesting that the story actually progresses with different cinematics and like there's no real impact on gameplay or even like what you're building in the Kingdom it's just like Story Goes and like yeah let's like lure him into this trap and and like we build a Golem and there's actually a Golem mechanic that you need to defeat where because there's a Golem mechanic like Golems are running at you and creating grass on your board and stuff like that so it goes very nice I guess and very smooth and I guess that's what people want they don't really want PVP in this genre this age G this the age they're targeting is like 45 plus right it's basically American Health wi that's that's that's the that's like one of the main demos here I guess but uh yeah I exaggerated there but just saying

kind of yeah kind of I want to say 35 Plus which basically we are we are now yeah um we can check by the way just just to kind check your password we can check uh so actually it's not 7030 I'm surprised 64 to 36 I was looking into it already yeah and you you keep forgetting like PE like male still plays a lot of uh yeah disregarding that of course like it's it's it's we know there are puzzle games predominantly for males and like we'll get to track star soon once it scales even higher also like this is average age is 41 so you are not that far but uh it's kind of like the main uh group is 35 Plus for sure 35 to 44 yeah so I guess that's the Innovation from the core standpoint uh the other point is the difficulty balance because it's it's really hard it's freaking hard and show

us a level yeah for sure I'll show you how I uh you have only 28 moves that's the point like you have only 28 moves yeah and I was usually you have way more in in different games and I was playing like oh fine and they like oh one more move what I like wait a second yeah wait a second I only clear like half of the the board so basically if you don't create like specific booster types that are solving your situ situation problem especially within these levels where they're limited space like for creating stuff you're just like that's it like try yeah you can start from for inance now here I need to create like dynamites with uh these kind of U the fense basically and that will take the dynamite and blow it up here within like the bases on the other side otherwise it's just like yeah we just B basically wasted the move whereas Dynamite can like blow it up but again again they have very very precisely narrow down this like this is

the level where I need to put the booster because only now like I was enough to spend the the dynamite and I'm just like few moves after and how many levels it will take me to actually get to this situation again so exactly yeah they have the know how like they have knoow this is exactly what happened to me I think level 17 or 18 I like wait a second I I I only had like one more move that I need to like do like to finish the level and I said okay I will do it again and it's like [ __ ] [ __ ] what that opportunity this is this is basically the same like the only like super clear difference is that there's like five boosters in Royal Kingdom and four boosters in Royal match if I understand correctly if yeah not correct me if I'm wrong uh the other important thing is if we exit this and yeah we'll break our hearts are these uh like pre-level boosters I think I haven't unlocked here but like the streak mechanic basically beat levels in the

first Ry to like again get boosters there this is what games in puz gen monetize very well these days that like you try to keep the chain of wining the levels to kind of keep this extra boost therefore again you're motivated to put more boosters and like uh go for it uh some of these mechanics that you see are literally like from their pipeline like this is exactly same template like they're using Royal match is very known for their like very kind of a hidden meta where their whole meta is basically just these super uh speedy and like super easy to trigger events where just reinforcing you playing the core so it's like oh you want to compete in this adventure whatever Play Levels and earn this alongside and you don't need to do anything or you want to do battle pass again compete something do anything or you want to do like Kings Cup Tournament yeah well as you see here win a level to earn unlimited lives and join King's C that's it and again it just like you don't need to do anything with these

events like what hex sword puzzle games do basically yeah because they copied it from these guys so if if you want to see the full force of it uh this is actually how it how it looks like uh when the guy actually finishes the level and I think you should see it in the main menu here somewhere oh where we are just wanted to show you how it actually looks like fully unlocked because I'm just like not not having yeah dungeon yeah there we go for a brief second it was there yeah I know what you mean there's like so many different love events yeah yeah so see like this is this is basically how the game looks end game yeah this is Royal Kingdom again so you see that you have like battle pass mechanic the tournament mechanic whatever dungeon Escape mechanic I don't what was there then you have another some kind of a mechanic and then you have all these events running up see like how the timer is so low on this one like just 25 minutes like this is what the Exel like

so my guess is there's also probably innovation in this with the setup different functionality different events remember there was this like uh notorious disco ball event which US skyrocketed Royal match Revenue which again I guess they implemented also in Royal Kingdom so we just won't be able to see this because this will take you literally uh months to kind of get there but we'll get a little bit closer look on it soon and maybe we'll we'll know it uh I guess we'll call for help here but uh what I'm just wanted to say here they probably also innovated here in their meta because their meta is very signature it's very very kind of specifically tailored towards puzzle genre and it's like working super Well everybody's coping it by the way even different genes works works very very well um yeah and I think that's pretty much it from the what's thetion guys can we see the retention figures yeah yeah sure sure we can I mean Plus Royal match insanely High by the

way yeah the day 30 must be nuts it is it's too early if you go if you change us to UK maybe you will be able to see something there oh this one UK so actually on the UK standpoint they have like equal start uh also if you if you just change changed uh the date to maybe Q2 this year that would also I just Chang the quarter and then 2024 and then yeah Q2 or Q3 yeah whatever Q3 this is a little bit more representative than the the whole thing because then it takes the whole still yeah still the same Yeah so basically basically shows is that Royal match still is like f better but the big question is that this is still no no this this is still soft lunch data when

Royal Kingdom was not in its final form so it's basically worse I guess what's having now yeah because then there was this big update for the global launch where there's no PVP but PVE which Chang for better and yeah exactly there was the reason for it for sure but it's still by the way still on the long term day 90 retention is kind of the same wow even in on these data it's kind of the same it's like if you stick around for 30 days you're sticking around forever yeah pretty much I mean that's how puzzle games and met Tre games work right but but this is the point this is the whole point of this like like why there's no like any more of these things and there's so much hidden stuff here with like how good you do the level design because keep in mind guys level design and game design those are two different like subcategories of like game design to work basically whereas game design is creating system rules and like in our case spend depths

economies and everything level design is about communicating ideas through environment which is super hard in puzzle games because you need to be able to kind of create levels with ideas they are fun keep in mind you playing now like 15,000 level of Candy Crush still and you need to come up with new ideas and by the way mechanic curve of Royal Kingdom is super super fast I mean like the pace of how how fast and frequent new mechanics are introduced in is like every three four levels and there's new stuff new functionality new things and like yeah this STP not so yeah this is this is the hidden knowhow that you just can't copy from these games and if you don't have somebody that has like seven to eight years of experience in a like successful puzzle match three title you're just kind of gone yeah he's like also let me just copy Royal match and it's going to be the almost the same like yeah well no for sure how come they're so good like yeah well

if you laun now even now even that is not enough because UA UA UA and we can we can continue to you uh so what do you think we are going to see high production quality rivaling super salads I think we're going to see the tried and tested stuff from a Royal match yeah 100% yeah kind of all the channels right so it's like everything remember what I said about the restaurants of Istanbul yeah like hey now before it's too late yeah can I can I uh can I buy some Impressions how many all of them please for the global launch all of them thank you very much yeah it's integr app in unity but basically everything like Ser seriously everything you can think about it's there there uh so let's let's check like playables all the different things again you are Maybe no what are you going to do oh there we

go save the king Save the King in asset look you're kind of do you see the the mechanic there which one this one look what are you destroying what are you destroying look M yeah but it's kind of what you see in the PV PVE levels yeah you're shooting right yeah yeah fair shooting that's the thing ah okay so here we have the the class thing which where you see where where did we see this it's a Royal match it's the same thing it's just this all this what is it in red instead of blue exactly exactly rocks physics rocks physics exactly pushing towards the the King Richard and then like oh my God he's so slow whatever and then let's see what we have here still it's one minute long so you know like it's the suspense oh my God is he going to make it oh going to make it oh no oh I failed hexagon there you go

beston bestag gons uh but this is basically look so it shows what you should do and then you're are pushing it like but you see same animation same animation same everything but so here's the thing it's like this is I'm not sure if this is because of like players get used to see this type of ads where you just saving the the King Richard and they say oh you know what like this is actually this is actually actually the same games I need to save this this King but this is not in the game at all but the thing is it doesn't really need to be because in this case kind of still works because you still show the game play kind what century games figured out as well right it's just the truth in Mobile Le this not how it works man in like how he was like trying to fed the fire with his head yeah yeah yeah this is just like the continuation of that that kind of the same kind of cedy right so I'm playing the same do

you think the dream games founder watched a lot of the Saw movies oh most probably just UA people yeah which a lot of the oh you made it do I get do I get the right that pretty much like 40% or 30% of the company success is basically based on this whole creative Str think that it's running yeah yeah the Royal match could be still like earning 100 Millions but without this it's not earning billions so um I will say this there's one um kind of trend uh which is which I dig in this which is the stake creative and I thought the snake creative kind of came from a ra Kingdom guard or Rush Royale but it actually was introduced iny match in 2022 as like first kind of steps here

and there just trying to to get the sense of if it works then they were all they were really banking on the uh Save the King sign of without the snakes all these fires acid lava all the [ __ ] but now they came back to this and they are using a lot of different uh like Cameo stars and all of the fun that we we saw already so this is uh and and this is Pixar movie yeah this is this you know we this is different so obviously yes if you don't figure out this on the UA side then you're basically you're done because the cpis are so high you won't be able to sustain what are the cpis yeah us CPI Benchmark puzle genre metch pzle genre I have just now really R like ran metree in us on Facebook vo versus purchase campaigns and it was very low scale obviously not Royal match so low scale

meaning like 5K per day in the US for purchase campaign it was 30 to 50 for vo which is value optimization which is the veils 80 to 120 for one player on small scale Social Casino cpis no that means Social Casino is already way higher inflation so so and that's look and that's basically like the play uh like how it works but if you don't if you're not really innovating enough on the creative side on you know on the game there there no way this exactly and I mean look you you need to think you need to kind of think about the whole two years payback so that kind of scale and uh the long time that where you get the money back it's two years if if you are if you're aiming for shorter payback it's not going to work because you won't be able to grow that

LTV so high in the in a year or six months it's just it's not possible it's just there's no way yeah that's why it's two years maybe sometimes three years who knows so with this they kind of like I was checking the whole evolution of the different creativ and I might actually talk about it in the like in the future because it's really interesting how they moved from like the saving the king in the different uh environments like lava AC and then like the whatever else and they also I think Felix also it came back to one creative that you showed us in the in one of the episodes where you were trying to actually uh get water to the king versus someone else in the desert so there was all these like different things they also tried pull the pin mechanics in like like some sometimes in the line which is now completely gone it's all snake and stuff but here already on that spend level of like like we tried everything and yeah and that's that's

kind of like what like you see like it's that's what I want to say it's all these different Cameo like ba actors I have no idea who is this lady but whatever but they using it in in Royal match as well and they were using it really like a lot like before the snake and I think like it's still kind of there on Facebook especially so it's again ugc and then all these different say the Kings it's not conrete I remember what was it um they have the snake as well the sake I'm just thinking like if I understand correctly if I remember correctly yeah it was Ryan rolds that tomb blast us that some point for creatives but there was there wasn't this like super high celebrity campaign yet from dream games was it oh well because I guess it doesn't work that often glad you asked I had it in um in the uh in my celebrity kind of uh

celebrity article article which is they I didn't know but I was kind of digging into this and they used Simon kov pav whatever who is that from the America talent American good talent yes but that's I think that's basically it so it wasn't really that working that well maybe because they didn't really go for a different type of celebrity well I think they didn't ask for that much money as like JLo would for coin Master exactly exactly but it's like with the JLo it was different because coin Master got a little like a lot of like extra views on the like J Lo Instagram and all these celebrities it was like millions of views honestly I have it in there uh so it might but also I think back in the days when Ryan Ryan rolds was in toun blast it was rumored that it was like 600,000 for just that kind of um Campaign which is insanely low

which G for Ryan re with like 10 Clips that's before he was super super famous right before dead super super famous was super super cheap yeah but look it's it's like I I don't know the like just go for go and search for the the date was like 2018 20 18 I guess 18 like it was really long time ago what was the first Dead tool date it was afterwards after that even like like seriously like no 16 16 16 okay still it was really long time ago it was really cheap and I was like it's not to like this would be like five mil this didn't do anything if I understand correctly yeah no not that I I saw but they were using it in the creatives so why not okay also this is just oh finally here's a creative of the batt mechanic yeah the the battle mechanic yeah those are the gols like need to March

but this is yeah but this is playable this playable yeah do you think they they're just doing it because of the playables because playables are working with this oh failed because he attacked me yeah nice but he also like do you see the quality to really see the quality like usually nor level they have in the game playay yeah yeah yeah yeah the playables look really shitty and uh but okay let's let's look I mean what can we do how it works let's just go to my favorite place where to look for weird [ __ ] which is Facebook and then again look what we are looking at here you go hello snake oh D oh I'm getting anxiety I'm getting anxiety CGI version of that uh snake eating creative also if you if you pay attention I was actually showing this in the in the last

Trends Yeah Yeah from last Trends but that's that's what we see here but yeah look we have this it's Tia like who is Tia I mean whatever but I don't know I don't know but they use this a lot zero ads Royal Kingdom thank you and then just combine it with with the different Save the King levels again so and we have all of these also I see like you see like there's all animation quality of this of course my God yeah this is really really high polished and I like started making it now as well it's just all right second one he won't make it it's it's you know like the thing is as we discussed this is becoming way more complex all the time because it needs to be you need to do multiple things at once and you know you need to go from it's more of like almost like a story exactly it starts somewhere need to go from A to B and

it's yeah yeah exactly this is great creative near experience is always T yeah like things that people are afraid of drowning yeah oh yeah snakes and drowning that's great snakes and drowning who's this is this gr I have no idea battle game but it's all like all of this it's really interesting it's actually actually a level yeah but no no Impressions okay this is the what's real G play yeah what's real G play exactly it's all these different guy but as you see like it's seven pages on on Facebook and Instagram so it's not really the biggest channel right there the biggest channel was the integral and uplo which again becoming really really interesting to see like the different casual games just banking

on app meting quite a lot it's just insane and I would say it's insanely good because if you have let's say two m a month uh or two Mill a day budget you need to spend it wisely and look it's just growing it's still growing oh course we have yeah we have the the classic uh real short airplane thing oh my God I need to put this together like this like so many different airplane uh creatives I think there Hero Wars as well hero hero War started this thing no no no no it was more like Lilith games with what was it rise of Kingdoms right sorry R of Kingdoms yeah R of Kingdoms yeah so this creative where people are comparing their power level in the game for whoever gets the best seats in the yeah exactly look it's like classic real short type of stuff right mhm for sure this is also like Royal dragons thing

that they have there Royal dragons [ __ ] dragons nice yeah that's lit call of the Dragons lit Forex call of the Dragons yeah call R coming up next you heard it yeah okay yeah thank you very much listeners we are uh the new games coming from two and a half Gamers it's called royal dragons you'll see it on the App Store yeah it's a puzzle game PVP puzzle game you're going to see it in two and a half years thank you very much that's the payback period also [ __ ] oh my God this is great okay so yeah like this is basically it so H it's like you would say classic textbook dream of dream games say one word and you turn it always into a meme yeah cuz you're a celebrity yob you're celebrity now yeah you're like you're so ni everybody loves go back to those

Statics yeah there's King Richard oh wow that's that's really nice like CH Japanese no no I mean like it looks Lally like a Pixar movie like look at this and then look at like the new posters for like I don't know despicable me4 or something it looks exactly the same of course like that's the like even anat from uh Bernie games told us like like people actually care about quality yeah actually care about quality a lot so with in the sea of cles and everything like you have and you won't be able if you're cloning you won't be able to do this like seriously yeah like serious you won't be able to do this at allag how much just to render that cost come on like you have render Farms please but who can order render Farms I can r i can I can this like it's not come on like man have you seen like some of those uh interviews on like like how much one minute of Blizzard cinematic cost uh no and I don't care I don't care

either let's end yeah I think we can yeah we can end this uh right here because it's that's why I don't make movies out of those because it would be billions well I can tell you one thing uh we are living in the era of AI you can do so much [ __ ] it's just a matter of time before Sora comes out and then everything is just done it already it already Sora released two days ago man it already yeah you can't really create any uh any uh but the quality for now for now the quality so yeah it's uh it's already there and oh my God yeah anyway get there get there you'll get there I mean you can't give anything else than 10 out of 10 for for any UA like because if you're if you have a game which makes five mil a day and then you launch a new game which uses the the actually like whatever you learned along the way until you get to the five day revenue on the US side you just use it on Royal Kingdom

and you just multiply it by 10 which I'm pretty sure it's going to happen on the other hand I'm not sure how much money they can earn and if they're going to go if they're going to be anywhere near the the Royal match revenues or soon but I will see for now I'm still leaning more into this usual like diminishing return story can de crash soda thinken but yeah let's see let's see I I'll I'll I'll hold my rating until we get to the next episode okay soon ad mation is a zero how dare they have this many users and I don't share them by showing ads but you know it's cool if you're earning that much I GU 10 yeah say 10 like I can't I can't say like they invented things man on for a ro match they this is this is just like heads off I can't do anything else I would be [ __ ] idiot if I say anything less than 10 seriously okay so sounds great thank you very much guys for

listening please uh join our slack Channel subscribe on the YouTube uh definitely make a comment if you agree or disagree with whatever we said if you have any other insights uh please let us know or suggestions or suggestions yes also please uh go and uh check the Spotify we have the video there we have the the audio version as well so you can you can check it there and read our subtitles we coming on tun more coming on tun also uh not only subtitles wink wink so yeah stay tuned stay tuned thank you very much see you next time byebye [Music] [Applause] [Music] he [Music]