User Experience Analysis on Mobile-Based MOBA Games: Mobile Legends

The long-term user experience of Mobile Legends: Bang Bang is primarily driven by the strategic implementation of frequent game updates. By applying the UX Curve methodology, analysis reveals that consistent functional improvements and the introduction of new character mechanics significantly enhance user satisfaction. These pragmatic, utility-focused enhancements consistently outperform aesthetic or hedonic features in fostering long-term player engagement. Ease of use remains the most critical factor in maintaining a positive user trajectory, as players value the ability to adapt quickly to evolving game mechanics and competitive environments.

While the overall trend in user experience is positive, the research identifies a critical threshold regarding update frequency. Excessive or overly rapid deployment of new content can inadvertently lead to increased game complexity, technical performance degradation on lower-end mobile devices, and eventual user fatigue. Consequently, the most successful updates are those that balance competitive depth with accessibility, ensuring that the game remains intuitive despite its expanding feature set.

This analysis focuses on the mobile MOBA segment within the global gaming industry, specifically examining the longitudinal interaction between players and the Mobile Legends platform. By synthesizing quantitative data with qualitative feedback, the findings establish that long-term retention is rooted in a stable, functional core that evolves incrementally. The study underscores that while innovation is essential for maintaining market relevance, the sustainability of a mobile title depends on the careful management of technical performance and the avoidance of cognitive overload for the player base.