League of Legends
GameBy Riot Games · Released Oct 27, 2009
Documents about League of Legends
Team Liquid Partners With Shikenso Analytics
Team Liquid has entered into a strategic partnership with Shikenso Analytics, a Germany-based firm specializing in marketing and sponsorship data solutions for the gaming and esports sectors.
- Team Liquid has entered a strategic partnership with the German marketing analytics firm Shikenso Analytics to optimize its sponsorship and partnership strategies.
- The organization will utilize Shikenso’s AI-driven data tools to monitor performance metrics across its various social and streaming channels.
- Team Liquid intends to integrate Shikenso’s analytics into its internal processes, ranging from initial partnership pitches to final campaign reporting.
Uber Eats Named Food Delivery Partner of LEC
Riot Games has officially designated Uber Eats as the food delivery partner for the 2024 League of Legends EMEA Championship (LEC) season.
- Uber Eats has been named the official food delivery partner of the League of Legends EMEA Championship (LEC) for the 2024 season.
- The partnership includes in-game branding within the Rift, physical branding at the Riot Games Arena in Berlin, and sponsorship of the 'Match of the Week' segment.
- Uber Eats will be featured on LEC broadcasts during countdowns and will host in-person pop-ups, digital activations, and fan giveaways throughout the season.
Overwolf, Twitch & Roblox Surge to Top Tier of Comscore’s Gaming Media Platforms
A December 2023 report from Comscore identifies Overwolf as a rapidly scaling leader in the gaming media landscape, positioning the platform alongside major industry entities such as Twitch, Roblox, Epic Games, and Activision Blizzard.
- Overwolf experienced a 21% increase in unique visitors between November and December 2023, reaching 19.6 million users and securing a top-tier position alongside industry leaders like Twitch, Roblox, Epic Games, and Activision Blizzard.
- Overwolf’s audience over-indexes on high-income households earning $100K+, providing advertisers with a demographic profile that is often overlooked in traditional gaming media planning.
- The platform serves over 44 million monthly users by integrating in-game desktop apps into major titles such as Minecraft, Fortnite, League of Legends, and World of Warcraft.
PAGODA Snacks Named Official Egg Roll of LCS
Riot Games has entered into a multi-year partnership with Schwan’s Company, naming PAGODA Snacks the official egg roll of the League Championship Series (LCS) in North America.
- Riot Games has named PAGODA Snacks the official egg roll of the League Championship Series (LCS) in North America through 2026.
- The partnership includes brand integration into LCS broadcasts, specifically through a 'Let Him Cook' segment highlighting top player moments and a 'Put the Egg Rolls In' tech pause feature.
- PAGODA Snacks will collaborate with the LCS on fan-facing activations, product drops, and giveaways throughout the 2024 season.
LCS 2024 Spring Finals Changes: North America
Riot Games has announced a strategic shift for the 2024 League of Legends Championship Series (LCS) Spring Finals, moving the event from a traditional external venue to the Riot Games Arena in Los Angeles.
- Riot Games will host the 2024 LCS Spring Finals at the Riot Games Arena in Los Angeles on March 30–31, moving away from the previous year's external roadshow model.
- Riot Games is reducing the total number of roadshows for both the LCS and LLA leagues as part of a strategic shift in investment priorities.
- The company plans to retain a roadshow format for the 2024 Summer Finals, with specific location and activation details to be announced later in the year.
OverActive Media Partners With SCUF, Blacklyte
Canadian esports organization OverActive Media has expanded its commercial portfolio through a new partnership with the gaming lifestyle brand Blacklyte and the renewal of a long-standing agreement with gaming peripherals manufacturer SCUF Gaming.
- OverActive Media has signed a new partnership with gaming furniture and accessory brand Blacklyte and renewed its long-standing agreement with controller manufacturer SCUF Gaming.
- The Blacklyte partnership includes naming rights to OverActive’s 'Creator Lab' content studio and branding across Toronto Ultra and other company assets.
- Both Blacklyte and SCUF Gaming will feature on-site integrations and activations at the Toronto Ultra Major III tournament, scheduled for April 12 – May 19, 2024.
MONOPOLY GO! Is the King of IP in Mobile Games
The mobile gaming industry is increasingly leveraging established intellectual properties (IP) to mitigate rising user acquisition costs and capture mass-market attention.
- MONOPOLY GO! is the highest-grossing IP mobile game globally, making Scopely the #1 publisher by revenue from IP mobile games and Hasbro the #1 IP corporate parent in mobile gaming.
- The increasing cost of user acquisition has led mobile game developers and publishers to focus on intellectual properties (IPs) for their mass appeal.
- In-app event collaborations, where mobile games partner with IPs, have become a significant trend to drive downloads, revenue, and engagement, as seen with Roblox's diverse partnerships and Goddess of Victory: Nikke's successful collaboration with NieR:Automata.
Riot Games Cuts 530 Jobs From Global Workforce
Riot Games announced a significant restructuring in January 2024, resulting in the elimination of 530 positions, which represents approximately 11% of its global workforce.
- Riot Games is laying off 530 employees, representing 11% of its total global workforce.
- The company is shifting its strategic focus toward its core titles: League of Legends, Valorant, Wild Rift, and Teamfight Tactics.
- Riot Forge will cease new game development after the release of 'Bandle Tale: A League of Legends Story', abandoning the original plan to produce six games.
SULC Louisiana Esports League Launches
The Southern University Law Center (SULC) has partnered with the esports platform Vanta to launch the SULC Louisiana Esports League, a statewide initiative designed to foster competitive gaming and educational opportunities for middle and high school students.
- Southern University Law Center (SULC) has partnered with the esports platform Vanta to launch the SULC Louisiana Esports League, a statewide competitive league for middle and high schools.
- The league is free to join for all public, private, and charter schools in Louisiana, with registration available at la.vanta.gg.
- The season begins with a pre-season on January 22, 2024, followed by a regular season starting February 5, 2024.
Blix.gg Shutting Down This Week
The esports and gaming publication Blix.gg ceased editorial operations on January 16, 2024.
- The esports and gaming publication Blix.gg officially ceased all editorial operations on January 16, 2024.
- Parent company EX CORP cited the broader 'esports winter' and the inability to achieve a sustainable business model or return on investment as the primary reasons for the closure.
- Blix.gg was part of a portfolio owned by the Cyprus-based EX CORP, which also operates CS.MONEY, xplay.gg, Scope.gg, and LVL.IO.
Chengdu to Host Intel Extreme Masters in 2024
The ESL FACEIT Group has announced that the 2024 Intel Extreme Masters (IEM) tournament will take place in Chengdu, China, from April 8–14.
- ESL FACEIT Group will host the Intel Extreme Masters (IEM) 2024 in Chengdu, China, from April 8-14.
- The Counter-Strike 2 tournament features a $250,000 USD prize pool and 16 international teams, with the winner qualifying for IEM Cologne 2024.
- The event will take place at the 12,000-seat Financial City Art Centre, marking ESL's first arena tournament in China in over four years.
Riot Reveals Global Esports Partnership With HP-Owned Brands
Riot Games has entered into a significant global technology partnership with HP, specifically leveraging the OMEN by HP and HyperX brands.
- Riot Games has signed a global technology partnership with HP, designating OMEN by HP and HyperX as official partners for its esports ecosystem.
- The partnership covers three major titles: League of Legends, the Valorant Champions Tour (VCT), and Teamfight Tactics.
- The agreement excludes Riot Games' Wild Rift esports program.
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