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Documents about Liquid
Layoffs Hit G2 Esports, 100 Thieves, and Team Liquid
In early September 2025, three prominent esports organizations—G2 Esports, 100 Thieves, and Team Liquid—implemented workforce reductions as part of a broader trend of restructuring within the competitive gaming industry.
- Team Liquid laid off approximately 6% of its global workforce of over 300 employees in early September 2025 as part of a company-wide restructuring.
- The Team Liquid layoffs primarily impacted staff within the organization's Brand, Marketing, and Content departments.
- G2 Esports and 100 Thieves also implemented staff reductions in early September 2025, though both organizations have not publicly disclosed the scale or scope of these cuts.
BLAST Signs Three-Year Deal With Chengdu Broadcasting Group Corporation
UK-based esports tournament organizer BLAST has entered into a three-year strategic partnership with the state-owned Chengdu Broadcasting Group Corporation (CBC).
- BLAST has signed a three-year strategic partnership with the state-owned Chengdu Broadcasting Group Corporation (CBC) to host esports events in China.
- The inaugural event under this partnership is the $1 million USD BLAST Dota 2 Slam, scheduled to take place in Chengdu from November 25 to December 7, 2025.
- The grand final of the BLAST Dota 2 Slam will be held at the Chengdu Fenghuangshan Sports Park Gymnasium, a venue with a seating capacity of up to 18,000.
Shikenso Analytics Extends FURIA Partnership for Two Years
Brazilian esports organization FURIA has extended its partnership with AI-powered sponsorship analytics provider Shikenso Analytics for an additional two years.
- Brazilian esports organization FURIA has renewed its partnership with AI-powered analytics provider Shikenso Analytics for an additional two years.
- The agreement focuses on utilizing Shikenso’s technology to track, measure, and optimize sponsor visibility across digital platforms, including Twitch and YouTube.
- FURIA’s CMO, Pedro Lopes, stated that the partnership is essential for providing transparent data on partner ROI and identifying new growth opportunities.
Honda Drops Team Liquid Partnership
Honda has officially terminated its six-year partnership with the international esports organization Team Liquid.
- Honda has terminated its six-year partnership with esports organization Team Liquid following a controversial social media post by a professional player.
- On May 13, 2025, Team Liquid Rainbow Six Siege player Lucas Dias posted a GIF of a nuclear mushroom cloud directed at Japanese organization CAG Osaka after a tournament loss.
- Team Liquid has fined Dias four months of pay and mandated re-training for all players and coaches across every game title to prevent future incidents.
Fnatic Renews Partnership With Shikenso Analytics
UK-based esports organization FNATIC has renewed its partnership with Germany-based Shikenso Analytics for an additional year.
- UK-based esports organization FNATIC has renewed its partnership with Germany-based Shikenso Analytics for an additional year.
- Shikenso Analytics will continue to provide AI-driven media valuation and sponsorship tracking tools to help FNATIC evaluate the performance of its brand deals.
- The data provided by Shikenso will be used to monitor sponsorship performance across FNATIC's competitive rosters, including Valorant, Apex Legends, Counter-Strike 2, and League of Legends.
Team Liquid Acquires Team Gullit
Team Liquid has officially acquired the Dutch EA FC esports organization Team Gullit, founded by Ruud Gullit and Schalk Stalman.
- Team Liquid has acquired the Dutch EA FC esports club Team Gullit, with the team officially transitioning to the Team Liquid brand.
- Financial terms of the acquisition were not disclosed by either organization.
- Team Gullit co-founder Corné Dubelaar will step down from daily operations of the EA FC team but will remain as an advisor to Team Liquid.
Shikenso Analytics Partners With Alliance
Shikenso Analytics, a Germany-based firm specializing in sponsorship evaluation, has entered into a partnership with the Sweden-based esports organization Alliance.
- Esports organization Alliance has partnered with Germany-based Shikenso Analytics to evaluate and quantify the performance of its brand partnerships.
- Shikenso will provide Alliance with AI-driven media valuation services across live streams, social media, and other digital platforms.
- The analytics toolkit utilized in the partnership includes image recognition, audience analysis, audio/voice tracking, and text sentiment analysis.
BLAST Partners With Alienware for BLAST.tv Austin Major
BLAST has secured a global sponsorship agreement with Dell-owned PC brand Alienware for the upcoming BLAST.tv Austin Major.
- Alienware has signed on as a global sponsor for the BLAST.tv Austin Major, serving as the official PC, laptop, and monitor provider.
- The BLAST.tv Austin Major is scheduled for June 19–22, 2025, at the Moody Center in Austin, Texas, and is already sold out.
- The tournament features a total prize pool of $1.25 million USD, with 32 teams competing across three stages.
Team Liquid Partners With Wildcard
Team Liquid has entered into a strategic partnership with Wildcard Alliance, the developer of the player-versus-player collectible card game and multiplayer online battle arena (MOBA) title, Wildcard.
- Team Liquid has entered a partnership with Wildcard Alliance to support the development and competitive refinement of its PVP-focused collectible card MOBA, Wildcard.
- Team Liquid members Lourlo and bobqin will promote the game through streaming and by attending in-person events to help build the title's esports presence.
- The collaboration focuses on leveraging Team Liquid's professional expertise to fine-tune the game's mechanics and competitive balance ahead of its public release.
Jakarta to Serve as Host City of Mobile Masters MLBB 2025
The ESL FACEIT Group (EFG) and Qualcomm Technologies have announced that Jakarta, Indonesia, will host the 2025 Mobile Masters championship for Mobile Legends: Bang Bang (MLBB).
- The ESL FACEIT Group (EFG) and Qualcomm Technologies will host the Mobile Masters Mobile Legends: Bang Bang (MLBB) championship at the Tennis Indoor Stadium Senayan in Jakarta, Indonesia, from April 11–13, 2025.
- The tournament features a $200,000 USD prize pool and serves as the inaugural global Snapdragon Pro Series MLBB title event.
- The competition will include 12 international teams, with 10 qualifying through Season 6 of the Snapdragon Pro Series, one from a Chinese MLBB qualifier, and one host-nation spot reserved for Team Liquid ID.
Dota 2 Confirmed for the Esports World Cup 2025
The Esports World Cup Foundation has officially confirmed that Valve’s multiplayer online battle arena title, Dota 2, will return to the Esports World Cup in 2025.
- Valve’s Dota 2 has been officially confirmed as a competitive title for the 2025 Esports World Cup in Riyadh, Saudi Arabia.
- The 2024 edition of the Dota 2 competition at the Esports World Cup featured a total prize pool of $5 million, with the winning team, Gaimin Gladiators, receiving $1.5 million.
- The Esports World Cup is an eight-week event funded by the Saudi government’s Public Investment Fund and is tentatively scheduled for the summer of 2025.
Shikenso Analytics Partners With MOONTON Games
MOONTON Games, the publisher of the mobile MOBA title Mobile Legends: Bang Bang, has entered into a strategic partnership with the German analytics firm Shikenso Analytics.
- MOONTON Games has partnered with German firm Shikenso Analytics to measure and value sponsorship performance for the Mobile Legends: Bang Bang (MLBB) ecosystem.
- The partnership focuses specifically on the M6 World Championship, which is taking place in Kuala Lumpur, Malaysia, from November 21 to December 15, 2024.
- Shikenso Analytics will provide data-driven insights on brand exposure across livestreams and social media to help MOONTON optimize its sponsorship propositions and identify high-performing channels.