Shikenso Analytics Partners With Alliance

Key insights

7 takeaways

01
Esports organization Alliance has partnered with Germany-based Shikenso Analytics to evaluate and quantify the performance of its brand partnerships.
02
Shikenso will provide Alliance with AI-driven media valuation services across live streams, social media, and other digital platforms.
03
The analytics toolkit utilized in the partnership includes image recognition, audience analysis, audio/voice tracking, and text sentiment analysis.
04
Financial terms of the partnership agreement between Alliance and Shikenso Analytics were not disclosed.
05
Alliance currently maintains partnerships with brands including Valhalla, iAGENT, Razer, Socios, TELE2, celcomdigi, and Void Gaming.
06
The organization competes in multiple titles, including Counter-Strike 2, Apex Legends, Chess, Marvel Snap, and Naraka Bladepoint.
07
Alliance joins a client roster at Shikenso that includes other major entities such as ESL FACEIT Group, G2 Esports, Team Liquid, Fnatic, and Ninjas in Pyjamas.

Summary

Shikenso Analytics, a Germany-based firm specializing in sponsorship evaluation, has entered into a partnership with the Sweden-based esports organization Alliance. The primary objective of this collaboration is to enhance the organization’s ability to measure and quantify the effectiveness of its brand partnerships. By utilizing Shikenso’s AI-driven media valuation services, Alliance aims to gain deeper insights into the performance of its sponsorships across various digital channels, including live streams, social media, and other online platforms.

The partnership leverages Shikenso’s proprietary toolkit, which incorporates advanced technologies such as image recognition, audience analysis, audio and voice tracking, and text sentiment analysis. These tools are designed to provide a comprehensive assessment of engagement metrics across broadcasts, over-the-top (OTT) media, and social media content. While the financial terms of the agreement were not disclosed, the collaboration reflects a broader industry trend toward data-driven decision-making to demonstrate tangible value to sponsors.

Alliance, which maintains a competitive presence in titles such as Counter-Strike 2, Apex Legends, Chess, Marvel Snap, and Naraka Bladepoint, views this integration of data as a strategic necessity for its ongoing operations. By adopting these analytical capabilities, the organization intends to optimize its leverage with current partners, which include brands such as Razer, Socios, and TELE2. This deal adds Alliance to a growing roster of Shikenso clients, joining other prominent esports entities like Team Liquid, G2 Esports, and Fnatic in utilizing these specialized evaluation services.