Liquid

State of India Mobile App Market 2026

India has solidified its position as the world’s largest mobile app market by volume, recording 25 billion annual downloads.

• India is the world's largest mobile app market by volume, reaching 25 billion annual downloads.
• Market growth is shifting from pure user acquisition to a value-driven model focused on retention and high-frequency usage in Tier-2 and Tier-3 cities.
• Food and dining apps have seen a 55% year-over-year surge in time spent, driven by the convergence of quick-commerce and rapid-fulfillment platforms.